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10 Precious Tips on Creating Amazing Logos That Make An Everlasting Impression - Decoding the Logo Code

10 Precious Tips on Creating Amazing Logos That Make An Everlasting Impression – Decoding the Logo Code

  • 05/12/201905/12/2019
  • by The Logo Creative
  • Your logo is often the most ubiquitous element of all your branding efforts and communications. It appears on products, brand assets, marketing collateral, official communications… the list goes on. Join us in this article, as we give you 10 Precious Tips on Creating Amazing Logos That Make An Everlasting Impression – Decoding the Logo Code.

    When it comes to designing a logo, it’s important that it accurately reflects who the company is, what they do, and what they value. 

    After all, the logo is a core component of the branding strategy which is all about awareness. And 89% of marketers say brand awareness is their highest priority. 

    Still, many logo designs are either all wrong or in serious need of an update. It’s not enough for your logo to look perfectly fine. You want it to make an impact and be memorable.

    Table of Contents

    • 1. Start With A Concept Or Message You’re Trying To Convey
    • 2. Keep The Design Simple
    • 3. Use Colours Strategically
    • 4. Make It Scalable And Versatile
    • 5. It Should Look Great In Black And White
    • 6. Make It A Memorable Design
    • 7. It Should Be A Timeless Design
    • 8. Make It Appropriate For The Industry Without Being Stale 
    • 9. Don’t Be Too On The Nose
    • 10. Leverage The Brand’s Interesting Heritage 

    1. Start With A Concept Or Message You’re Trying To Convey

    To understand the entirety of the message that one logo has to convey, try swapping out a logo’s actual business for something totally different.

    10 Precious Tips on Creating Amazing Logos That Make An Everlasting Impression - Decoding the Logo Code - Toys r us logo design

    Imagine this logo was for an insurance company. Or a government agency. Or a funeral parlor.

    We can all agree that it would look pretty strange. But what is it about the logo that wouldn’t make sense for those types of businesses?

    Well, everything really. But more specifically?

    • The happy, fun colours
    • The curvy, irregular typography
    • The whimsical vibe

    This logo says “innocent fun”, but an insurance company should probably be going for something more like “serious dependability”.

    While this is an extreme example, there are lots of logos out there that don’t look terrible but also don’t look quite right. Chances are that not enough thought has been given to the actual message the logo should be sending or the emotional response it should be evoking.

    Before anything else, get a deep understanding of the brand values, products/services, and target audience. Keep them in mind at all times during the logo design process.

    2. Keep The Design Simple

    The logo design should be simple because it should be easy to take in, and therefore, easy to remember.

    Some of the best logos have the simplest design. But they’re instantly recognizable perhaps because of their simplicity rather than in spite of it.

    Another thing to note with simple design is that it doesn’t have to be all or nothing. You can still have a more complex element to your logo as long as the rest of it is simple.

    For example, Disney uses a very distinctive font for its logo, but there are no background graphics and it’s usually all black. Put too much colour or clog up the design too much and Disney’s logo would be nowhere near as impactful.

    10 Precious Tips on Creating Amazing Logos That Make An Everlasting Impression - Decoding the Logo Code - Coka Cola logo design

    3. Use Colours Strategically

    We could talk about the psychology of colour all day. Use blue, don’t use blue, use anything except orange… it’s difficult to get a straight answer on what colours definitely do or do not appeal to consumers.

    So instead of focusing on what colours to use, let’s look at some other advisable colour strategies for your logo design.

    • Pick a dominant colour

    If you’re using a combination of colours, try and keep one dominant over the others. Sometimes its an equal combination of multiple colours that takes away from the design, rather than the fact that there are multiple colours used.

    • The hue is just as important as the colour

    Blue is blue, right? Any designer will be shouting “obviously not” at a statement like that. But when you’re choosing the shade of your logo colours, don’t forget to keep that all-important brand message and target audience in mind.

    • Just make it look pretty 

    At the end of the day, sometimes colours just come together to look “right”. Experiment as much as you can to get exactly the right combinations and shade for your design, or Create the Perfect Colour Palette for Your Brand

    4. Make It Scalable And Versatile

    Your logo is going to appear in all kinds of places, both print, and digital. It will need to be all kinds of sizes to be suitable for different types of assets. The logo could appear on products, print brochures, event booths, posters, digital ads, etc.

    Not only will it need to be scalable to fit those needs, but it will need to be versatile, too. Some logos include the company name along with a symbol, so the logo can be used in its entirety or just the symbol if that fits in better with a specific design or smaller logo area. 

    New Slack Logo

    The Slack logo includes both the company name and a symbol. You’ll often see Slack branding marketing communications and other items with the symbol alone due to its versatility, but it remains highly recognizable.

    This solution also solves the issue of visibility on smaller surfaces, so the brand doesn’t lose the opportunity for an impression simply because the logo size was too awkward.

    5. It Should Look Great In Black And White

    We’ve spoken about the use of colour, but the lack of colour is equally important. 

    Just like the sizing and placement issue, there could be many instances where the logo colours will clash with a background, so a black/white/or grey version will be needed.

    In that instance, typography and other design elements of your logo will need to stand out just as much as the colours. 

    Lots of designers start with black and white for logo design to ensure that they’re not missing important design aspects by focusing too much on colour.

    The Ultimate Guide to Logo Design eBook

    6. Make It A Memorable Design

    It’s a primary goal of branding for any business to achieve instant recognition with their target audiences. You want people to know exactly who you are and what you do just from a quick glance at your logo. 

    Memorability for a brand is a lot about the messaging and touchpoints the business creates, as it takes multiple brand impressions before someone can recall a brand. But the logo should be like a stamp on the brain that helps to store everything else they are learning about the brand.

    A study called Branded in Memory asked consumers to recreate some of the most famous logos in the world on paper. Turns out, even the most well known and established logos aren’t quite as memorable as we think!

    Most of the reproductions in that study ranged from closely similar to the logo to a vague representation. But it was the simple designs and icons that were best recreated.

    10 Precious Tips on Creating Amazing Logos That Make An Everlasting Impression - Decoding the Logo Code - Beijing 2008 logo design

    7. It Should Be A Timeless Design

    When companies rebrand it can take up to 10% of their marketing budget. Slight variations or updates to an iconic logo are fairly common, but you should definitely be aiming for longevity when it comes to branding and logo design. 

    Google took an interesting and clever approach to their logo when they started inviting people to design variations for public holidays and observances. In this way, they created a talking point around the logo that allows them to play with the design while remaining true to the timeless nature of their core logo. 

    Some logos have literally been around for hundreds of years with only slight tweaks and updates. One example is the logo for Belgian beer Stella Artois, which has been in use since 1366. Now that’s the kind of longevity to aim for! 

    8. Make It Appropriate For The Industry Without Being Stale 

    There’s staying true to brand values and messaging and then there’s being a little boring. While it’s important to respect the industry and the business, you can stick to brand values while still putting an interesting twist on the logo design.

     If the industry seems a little boring and stale, it’s just a good opportunity to create a logo that really stands out from the crowd.

    Habito is a mortgage broker in the UK who have managed to make their branding memorable and totally at odds with the usual connotations of the financial industry.

    10 Precious Tips on Creating Amazing Logos That Make An Everlasting Impression - Decoding the Logo Code - Habito logo design

    Their logo and branding aim to make the brand feel carefree and light while dealing with a serious subject matter. It’s a great example of taking a different approach to industry norms for logo design.

    9. Don’t Be Too On The Nose

    There is sometimes a real pull for designers to be too literal when it comes to logo design. The best logos take elements of the company history or values and use them within the design without being too “on the nose”.

    For example, the mermaid in the Starbucks logo references the namesake “Starbucks”, a nautical siren that the founders of the coffee chain decided to take on as part of the branding and logo design. 

    Does it scream “coffee” at first glance? Maybe not. But it does invoke a sense of allure and, like a figurehead on a ship, seems to stand as a beacon. After years of exceptional branding strategy from Starbucks, she now stands as a beacon for coffee.

    10. Leverage The Brand’s Interesting Heritage 

    Corporate history can be a brilliant source of inspiration for your logo design. Tons of companies still leverage an interesting past as part of their current branding, whether consumers are aware of it or not.

    For example, the BMW logo is an interpretation of the Bavarian flag as a nod to their origins in that part of the world.

    BMW Logo - World's Most Well Known Logos And What You Can Gain From Them

    If you’re designing a logo, dig deep into the origins and history to find out if there is an interesting twist to be used for the design.

    Logo design can be pretty difficult to get right the first time, but don’t lose heart! Follow these steps and you’ll soon be creating meaningful, memorable logos.

    We hope these 10 Precious Tips on Creating Amazing Logos That Make An Everlasting Impression – Decoding the Logo Code has been helpful, and if you are looking to learn logo design you can do it in your own time and at your own pace online with the online master class below its a great course that you will learn so much from and have lifetime access to click on the banner below to start learning,

    Learn Logo Design Online - Logo Design Master Class

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    Author Bio

    This article was contributed by Ananya Sinha at infinity-digital.in


    Also published on Medium.

    Posted in Learn Logo Design, Logo Design
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    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Alex Aperios @aperiosdesign

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I have been following Alex for a while and like his diverse range of design styles.

It was nice to feature Alex and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    Big thanks to Drew de Soto @drewdesoto_knowyouroni Big thanks to Drew de Soto @drewdesoto_knowyouronions and BIS Publishing @bispublishers for sending me an advanced copy of the book.

I have had it for awhile now and read it twice as the wealth of knowledge and tips Drew presents in the books is great.

You can checkout our first look video both on IGTV and YouTube.

Head over to the book review section on our website for the full book review.

Link in bio @thelogocreative 

If you haven't already we recommend getting a copy you won't regret it, awesome book!

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#knowyouronions #drewdesoto #KYO #thelogocreative #thelogocommumity #design #graphicdesign #bookblog #booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm #bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader #booksofinstagram #corporateidentity #identitydesign
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James is a talentend logo designer from Southampton,, right here in the UK.

I have been following James for a long time now and being a fan of sketching I  always love seeing his sketching process.

It was a pleasure to feature James and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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Big thanks to Radim for sending us an advanced copy. 

The book is created for making time with your thoughts, plans and ambitious by leading a more mindful creative life.

This is about considering who you are today and thinking about where you want to be tomorrow; learning to change what you can and accepting the rest.

The books concept is really unique especially if your a creative!

A full book review is coming soon!
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#book #bookreview #pausebreathegrow #pausebreatheandgrow #bookreviews #branding #bookofbranding #bookofideas #radimmalinic #thelogocreative #thelogocommumity #design #graphicdesign #bookblog #booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm #bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader #booksofinstagram
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Emmanuel is an Italian designer specialising in hand lettering logos and brand identity design.

Originally from Italy Emmanuel studied design later moving to London to further his studies and  now resides in Los Angeles California we're he moved to for an internship.

It was a pleasure to feature Emmanuel and thank him again for taking part and sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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This book has been such a pleasure to review and one that has took some time to put together, but I enjoyed every second of it. 

A huge thanks to Rian Hughes and @koreropress for our copy and allowing us to review the book. 

I highly recommend this to everyone! Who loves logos, comic books, superheros, illustrators and fans of typography. 

A nice colourful logo book packed with comic book logos and illustrations, beautiful typography and everything else you could wish for. 

Well worth having, One to Cherish!!!. Check out the book review link in bio @thelogocreative under our book review section. 

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#logo #identity #monogram #iconography #typography #lettermark #wordmark #graphic #design #book #bookreview #logobook #logodesign #graphicdesign #logos #comics #comicbook #ryanhughes #koreropress #marvelsuperheroes #dccomics #valiantcomics #logobook #logobookreview #logobooks #logodesignbooks #illustrations 
#typetopia #designspiration
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Rian is a legend creating so many comic book logos and illustrations I remember seeing as a kid, as I was a big comic book fan especially Marvel and DC comics.

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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#rianhughes #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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Here are some pics of inside the book.

I can’t recommend this book enough! Full of insightful information and lessons taught by Francis himself that are easy to follow and get to grips with.

I have spent a few weeks learning from the book and it’s already elevated my lettering work which I shared on my newsletter. 

Join Newsletter: https://thelogocreative.substack.com/subscribe 

Amazing book! - Well Done Francis! @fran6

If you would like a copy of your own it’s available on Amazon:

Amazon UK: https://amzn.to/3pdjnGF 

Amazon US: https://amzn.to/3nfrdO3 
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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Big thanks to David for sending us the book. 

It really is amazing, the spine of the book is very unique!

Checkout the flick through video on YouTube and IGTV.

We also interviewed David in our designer Interviews and the link is in the description under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
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#logoexcellent #logoshift 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #davidcarson #graphicdesign #graphicart
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It was an honour to collaborate and feature.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #davidcarson #graphicdesign #graphicart
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I'm currently on my second read through and it's a great book.

Big thanks to Kady for sending me the book, She contacted me while she was thinking of writing the book and asked if i would like to read it once finished.

I can confidently say its a treasure to own packed full of easy to digest information that I had to read again! Well Done Kady!

If you would like a copy of your own it’s available on amazon:

Amazon UK: https://amzn.to/2SKdMbT
Amazon US: https://amzn.to/3djf7ji
Kindle: 
https://amzn.to/3iXNGNr

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#branding #brandstrategy #brandfix #books #business #book #books
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It was a great interview and thanks to Jord for sharing his creative jorney and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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It was a great interview and thanks to Davor for sharing his creative jorney and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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It's book I have owned since it's release and read many times over the years.

Check out our full book review link in bio under book review section.

You can checkout our full review and video flick though in the bio @thelogocreative under the book review section.

Do you own this book? Let me know what you think?

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It was a great interview Andy and nice of him to share his creative knowledge and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    If your a logo designer or a lover of logos then l If your a logo designer or a lover of logos then logo design love by David Airey is a must own book. 

It's book I have owned since it's release a decade ago and read many times over the years.

Check out our full book review link in bio under book review section.

You can checkout our full review and video flick though in the bio @thelogocreative under the book review section.

Do you own this book? Let me know what you think?

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    In this edition of our designer Interviews we feat In this edition of our designer Interviews we featured Eli Altman @ahundredmonkeys 

Eli is the author of Run Studio Run a book to help you operate and grow your small creative studio.

One of the best books I have read, I literally could not put it down. Full review is available on the book review section of our website.

It was a great interview with Eli packed with creative insights and some solid words of wisdom.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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    Trust Funnel by Brian G. Johnson is a great book t Trust Funnel by Brian G. Johnson is a great book that you need to check out. Similar to Crush It! by Gary Vaynerchuk it’s one of those books that has assisted in helping me in putting myself out there online with social media and building an online presence.

I have followed Brian online for quite a while years before he wrote the book Trust Funnel which was released February 3rd, 2015 and when he announced that he was writing the book I knew it was one I had to pre-order. 
Read our book review of Trust Funnel by Brian G. Johnson. 
You can view the book review under our book review section, link in bio.

Have you read this book? What do you think?
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