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11 Places To Use Your Business Logo

11 Places To Use Your Business Logo

  • 25/01/201911/07/2019
  • by The Logo Creative
  • The logo is one of the first things a business will pay for. A good logo should be easily recognisable, should not be easily confused with the logos of other businesses, and should be effective when it is used online or offline.

    There are many instances where you will have the opportunity to incorporate your logo and, with any luck, it will be seen by a large portion of your target market.

    Although there are many elements to business branding, the logo is one of the most important visual elements. Once you have a professionally designed logo, you can use it in the following ways:

    Table of Contents

    • 1 – Website And Blogs
    • 2 – Social Media
    • 3 – Business Cards
    • 4 – Business Stationery
    • 5 – Invoices
    • 6 – In-Store Display Stands
    • 7 – Shop Banners And Signs
    • 8 – Product Packaging
    • 9 – Promotional Products
    • 10 – Business Vehicles
    • 11 – Your Products

    1 – Website And Blogs

    The modern business needs an attractive and effective website. The website doesn’t necessarily need to match the logo, but it should complement it. You can use a combination of marketing channels, such as social media and search engines, to drive traffic to your website.

    11 Places To Use Your Business Logo

    With effective on-page optimisation, you can convert these website visitors into paying customers.

    Whether you have a simple brochure website to direct potential clients to or a large multi-category e-commerce store, your logo should be memorable and prominent.

    2 – Social Media

    11 Places To Use Your Business Logo

    As well as your own website, it is likely that you will you will need different logo sizes to use on social media and publishing platforms like Facebook, Twitter, LinkedIn, and others. Ensure that your logo can be used in different formats and different sizes because the profile and logo fields on different sites require different attributes.

    Businesses typically use social media to open honest dialogue with their customers.

    Social media is personable and personal, and posts can be shared and viewed by millions of people. Your logo needs to look attractive and stand out, and you need to have a logo that you’re happy to share with others.

    Logos don’t have to be expensive to be effective. The Nike Swoosh, for example, cost the company $35 while Twitter paid only $15 for their now infamous logo. Now by no means does this mean that this price is justified as a professional logo design will require you to invest a lot more but serves as an example.

    3 – Business Cards

    Business cards remain a powerful network marketing tool. You can hand them out to prospective clients, leave them in shops and other venues, and with an attractive or unique design, they can open communication with the recipient.

    The logo needs to be prominent and should be accompanied by additional information such as the person’s name, address, website, and other contact details.

    Although it is typical to have a white business card with black text, this rule is not steadfast, and one of the most important factors is to ensure that your logo is consistent across all channels, including both online and offline.

    4 – Business Stationery

    Business cards are not the only physical stationery that your business likely uses. If you send letters to customers, brochures to prospects, or reports to clients, you should incorporate your professionally designed logo into these stationery items as well.

    11 Places To Use Your Business Logo

    Multi-coloured and complex logos might be effective for use on your website, but simpler designs using one or two colours will be more cost-effective when printing on letterhead paper and other physical stationery.

    Alternatively, you can pay for a print on demand service. These services will take your logo and print it on the stationery of your choice. They can create letterhead paper, envelopes, and more, and they will ensure that your chosen logo looks the same on your stationery as it does on your website and social media profiles, providing much-needed consistency.

    5 – Invoices

    If you provide invoices to customers, incorporate your logo here too. This helps to reinforce your company branding, increasing the likelihood that existing customers and clients will return to use your services in the future. Compliment slips may also be considered as similar to invoices and these, too, should include your logo.

    6 – In-Store Display Stands

    11 Places To Use Your Business Logo

    Whether you have your own shop, or you sell your products in other stores, incorporate your business or product branding.

    Bespoke printed Free Standing Display Units, or FSDUs, are impactful and attention-grabbing. You can completely customise the design of this type of stand. Not only can you incorporate your logo and business information, but you can have a bespoke design to perfectly complement the products you sell.

    Nearly a half of consumers say that the inability to touch or feel products before purchasing puts them off buying online, showing the importance of in-store advertising to the modern business.

    7 – Shop Banners And Signs

    11 Places To Use Your Business Logo

    Effective shop signs increase the likelihood of attracting passing foot traffic. Placing banners, sandwich boards, and other forms of external display, outside premises can help to attract even more visitors. All of these elements should incorporate business branding to help ensure the best results.

    11 Places To Use Your Business Logo

    This type of item really needs to stand out, especially if you are on a busy high street where there will be a lot of competition for placement. It should show exactly what your business offers and where you are located.

    Rather than incorporating your logo, you can use it as the basis for your design. Think of the McDonalds golden arches or the Morrisons M.

    8 – Product Packaging

    11 Places To Use Your Business Logo

    Unboxing videos and social media have made product packaging more important than ever before. It should entice people to buy and be a part of the experience when buying your products. It can also be used to further improve your brand recognition, and as well as including information on the product itself, you can add your company logo.

    Consider placement of the logo, as well as the design of the packaging, and make sure that the logo and packaging designs do not clash or detract from one another.

    9 – Promotional Products

    11 Places To Use Your Business Logo

     

    If you want to live on in the memory of your prospective clients, promotional products are a great way to do this. You can give away promotional items, which can be as simple as a pen or as impactful as clothing or household items. Your prospective customers will appreciate the gesture, and they will be likely to show people the products they’ve been given. Items like pens are highly effective for branding because the recipient will regularly use that pen, and every time they do so, they will be reminded of your company.

    Unless you are printing on mouse mats, clothing, or other flat items, your logo may need to curve around a product and may become obscured, so take this into account and try to avoid overly complex logos.

    10 – Business Vehicles

    11 Places To Use Your Business Logo

    Vehicle livery is often used by tradespeople and service providers, but there is nothing to stop designers, IT providers, and other businesses from implementing company branding into their customer vehicle designs.

    Cars with logos on them really do stand out, and this tactic is becoming increasingly popular with businesses like estate agents that benefit from local advertising. Potentially thousands of people could see your logo and business branding every time you take the car out.

    In this instance, your logo tends to be much larger than on websites and company stationery, but you can add elements other than just logos and taglines. Be creative but ensure that you aren’t simply adding elements to the design for the sake of filling space.

    When you think of logos on vehicles the ones that spring to mind are UPS, Vergin Media and Public Transport like busses and trains they are mainly the larger companies as they have some many vehicles out at one time in public view but its also important for smaller scale businesses to use their logo for brand recognition on their vehicles it really does boost and elevate your brand image.

    11 – Your Products

    Your products themselves can include your logo. Think of the Apple logo, which is regularly seen in films and on TV without the company having to pay for product exposure. It is recognisable because it is simple and relevant and even though you may not have the same kind of advertising and marketing budget or brand recognition as Apple, you can still enjoy some of the same benefits.

    11 Places To Use Your Business Logo

    Bear in mind that including your logo on products themselves can be off-putting if the logo is too large or looks ugly. Ensure that your logo is professionally designed and looks effective when included on the products that you sell.


    Author Bio
    Rick Marsh is a content writer and outreach for Envoprint, who offer print on demand services and bespoke business printing. Have your logo and branding printed on items like FSDUs and in-store advertising displays to improve your brand exposure and increase sales.

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SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

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Full review can be found on our website link in bio under the book review section.

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
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Looking for more creative content? Check out our website.

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Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

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Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

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Always be open to trying new things and moving in different directions. strive to be both." 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

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Be confident and figure it out. 

You got this!"

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

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    The Logo Creative - International Strategic Logo and Brand Identity Design Studio

    The Logo Creative™
    Logo & Brand Identity Studio

    Part of The AJR Group™

    International Design Studio
    info[at]thelogocreative.co.uk
    Phone: +44 (0) 1709 527 200
    Mobile: +44 (0) 7807 085 003

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