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4 Benefits To Brand Value That Is Provided By A Logo

4 Benefits To Brand Value That Is Provided By A Logo

  • 12/11/201902/01/2022
  • by The Logo Creative
  • A brand logo is the true identity of a brand and represents its vision or particular characteristics. Branding as a wholesome entity has changed over the years with the advent of technology and other digital channels. Today, every consumer wants to connect with the Brand and get associated with a popular brand. In this article, we discuss 4 Benefits To Brand Value That Is Provided By A Logo

    The popularity of a brand has everything to do with performance and much more to do with the visual presence in the era of social media. About 96% of people who are talking about a Brand on Social Media had no experience with the brand itself. Brand Logo has become such an important factor that 67% of small businesses are ready to pay $500 for a logo design.

    There are always several changes in the choices and tastes of consumers and markets tend to shift accordingly. However, Brand Logo is defined by certain attributes like typography, layout, patterns, and color that always attract consumers towards a Brand. Branding through a logo can drive consumers towards a brand for years and it needs redefinition over the years to keep consumers engaged with the brand.

    Table of Contents

    • 1. Shared Vision
    • 2. Improved Value
    • 3. Loyal Customers
    • 4. An identity that lasts forever
    • Concluding Stroke

    1. Shared Vision

    A brand’s logo should be representative of its vision, a vision that is envisaged into the visual appeal of the logo and is easily recognizable for the consumers. Top brands are looking to define their logo to share the same vision with the consumers, that they believe in and is reflective of their organizational mission.

    Just think about Apple’s logo and one can come up with three words-accessible, flexible and innovative. That is the magic a logo can have on a brand’s consumers. Color is an important factor to consider as color can represent the vision of a brand without even iterating or typing a single word.

    Logos can be made colorful and creativity can be unleashed, but the fact that 95% of top brands design their logos with only two colors proves otherwise. The choice of colors is really important for your logo design and with a 35% blue color aces the choice of brand colors from top brands. 

    Thus, it is important to understand the importance of a shared vision with the brand’s consumers to incorporate the same while designing the logo.

    2. Improved Value

    Any brand that offers good value to the customers is bound to have loyal customers and this is where a brand’s logo should be able to reassert the same authenticity that a brand offers. Creating value and improving value are two different things. Any brand can insert a sense of value through products and services. However, the logo will stay with the customer and not the whole brand.

    An authentic brand cannot have a cheap logo that can degrade its value among consumers. Because 91% of customers are bound to buy from an authentic brand rather than an ordinary brand and that is why a logo should be designed to improve the brand value and authenticity among its customers.

    3. Loyal Customers

    Customer loyalty is ensured through effective product performance and customer service and yet a brand’s logo can improve the level of customer loyalty. Having consumer loyalty is considered 10x more important than a new single purchase.

    To induce such a level of customer loyalty, the design of the brand’s logo should be consistent over all the channels of promotion, any variation in the logo design or even color can repel customers from the brand. As 90% of customers expect to have the same branding across all the platforms and channels. 

    Brand loyalty and brand image have a correlation that can be exploited through a well-designed logo. A logo that makes a connection with its brand image can be a sign of brand-loyal customers admire.

    4. An identity that lasts forever

    A brand logo identifies a product of any brand via the use of a mark, flag, symbol or signature. Brand identity is the visual aspects that form part of the overall brand. To make this more effective and user-friendly, a brand logo should be kept simplistic and identifiable.

    It is important to structure the design of your brand’s logo by building blocks from the ground-up and incorporate every important aspect of a true corporate identity into the brand’s logo. Typography is another important factor as the name of your brand should be integrated into the design like they were made for each other. The length and text size also makes quite a difference in the logo design.

    A simplistic approach will make the brand identity last forever with the consumers and make the logo associative with the brand identity. It is a collection of all the things that a brand can create to assert a certain brand image in the consumer’s mind. To create a forever lasting and effective brand logo, these four factors should be envisaged:

    1. Brand’s Mission- the core value on which the brand is based
    2. Brand’s personality- Brand’s  persona
    3. Brand’s Positioning- Brand’s position concerning its competitors
    4. Brand’s Voice- How the brand communicating with the consumers?

    Concluding Stroke

    A logo is like a welcome-party, a greeting to any brand’s customers that here we are for you always! Branding is the most vital aspect of any business and a logo can uplift any branding across any channel of promotion. For this to happen, it is necessary that your logo designer is in sync with your brand’s persona, value, and voice. So, that it can be transpired into the logo design and create an effective identity.

    Take a look at any of the top brands and their logos and you will know the difference between in-depth designing of a top brand logo and another brand’s logo. Every brand wants a logo that can enhance the brand’s iconic identity and this is no different for your brand too. So, set up your meeting with a logo designer and get your ideas going on the digital canvas!

    We hope these 4 Benefits To Brand Value That Is Provided By A Logo have been helpful, and be sure to leave your comments below.

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    Manoj Rupareliya is an experienced writer working at AppEmporio possessing expertise in writing on technical, financial and digital marketing niches and provides excellent guidance to hire developers and covers essential aspects for beginners to learn and develop skills for a brighter future.

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

- Andrew Marriott - The Logo Creative™

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
▶️ Take a step back 
▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #austinkleon
    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

 - Andrew Marriott - The Logo Creative 

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

- Andrew Marriott - The Logo Creative™

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

_________________________________

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    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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