Customer engagement fosters healthy relationships between consumers and the brand. In this article we share 5 Surefire Ways To Improve Your Brand’s Customer Engagement.
It is important because it lets you show how committed you are to your client and how valuable their opinion is to your business. For marketers like us, customer engagement is the key to establishing trust and creating a lasting relationship with clients.
So with that in mind, we discussed some of the strategies that you can use to improve your brand’s customers’ engagement.
Use social media to have a dialogue
One of the best platforms to build good PR and improve customer engagement is through social media.
Having a strong social media engagement would help strengthen your relationship with your clients. In turn, they can get to know you even better and they are more likely to remain loyal to your brand.
The more people interacting with your brand on social media, the better your engagement with the customers.
Aside from that, you can directly hear feedback and learn about the latest trends from your customers through social media. This in turn will allow you to adjust and build a better marketing campaign and strategy for your brand.
Take a look at how McRib got a lot of attention back then because of this social media campaign.
Social media engagement played a big part in their “limited-time” marketing campaign, which in turn successfully fueled their sales that same year.
Have a better UX and UI design
One of the main strategies of every online business nowadays is boosting customer engagement through a better user experience (UX) and user interface (UI).
In simple terms, UX is your customer experience and journey towards buying your products while UI is how potential customers interact with your product (or website/app).
Since more and more businesses are starting to move online, having a functional and beautiful website has now become a prerequisite for every successful business.
It is common sense that potential customers are more likely to browse and spend time on your website if it offers great functionality and it is well-made.
The more time a potential customer spends on your website, the higher your customers’ engagement, and the better your conversion rates become.
For instance, customers are more likely to spend time on your website if it does not contain too many popups or open too many tabs. They are also more likely to share their email address for marketing purposes if the form is already embedded in the website.
This may seem like an unimportant detail when creating a website, but it is all part of the user experience. Little improvements make a significant difference in helping you convert potential customers to buying customers.
Offer customized services or products
It is no longer news that personalized experiences translate to higher sales. Consumers have long embraced personalization over the past few years. In fact, according to a study by Deloitte, 36% of consumers are interested in buying personalized products and 48% are willing to wait longer for personalized products.
That being said, marketers like us need to adapt to this ever-changing need of our consumers. Rather than creating a general marketing approach, give your customers options and relevant recommendations instead.
This way, your customer will have a better experience with your brand and they are more likely to avail your products or services again.
In addition, customers would also be more inclined to recommend your products and services to someone else.
Organize brand-building events
Brand-building events materialize and actualize your brand message, making it a lot easier for consumers to understand.
These brand-building events are not just limited to social gatherings with artists, conferences with trade show models, and parties with exciting contests; brand-building events can also be an online product launch, limited-time deals, volunteering programs, and many more. All of which will help you gain more leads and engagement from potential customers.
Given that brand building is a crucial part of business development, events like these would essentially help increase awareness for your brand.
An example of a unique event that helps increase brand awareness is a flash mob. A marketing agency called Push Agency has helped boost ratings and generate hype for an ESPN segment titled “The Good, The Bad, The Hungry.”
It’s a unique event that not only helps increase awareness for the show but also has had people talking in New York for well over weeks.
Provide excellent customer service
When a client experiences positive customer service from your brand, they will be more engaged and more intrigued to learn more about the products and services you offer.
Since highly engaged customers are more likely to recommend your products or services to others, providing excellent customer service would surely help you win over their trust and loyalty.
Besides, keeping a loyal customer is much more effective in boosting sales. It is much less tedious than getting new ones because there is always this uncertainty in the conversion process, turning a potential customer into a buying customer can be very unpredictable.
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Also published on Medium.