Whether you’re planning to expand or you’re building a startup, you need a brand strategy that will help you compete better within your market. In this article we share 5 Tips for Building a Rock-Solid Brand Strategy.
Brand-building requires careful planning, and you need to maximize the time and resources that go towards it to come up with a blueprint for raising brand awareness and engaging the needs of your audience.
To help you with this, here are a few tips to keep in mind:
1. Align your plan with your goals
Everything you do in the brand-building process is based on your business’s overall objectives. Try to envision where you want your business to be.
Clarify your goals and set a timeframe for each one. Once you have laid these out, you can narrow down your efforts on these specific targets.
Doing so prevents you from spending too much time and resources on activities that won’t benefit your business in the long-run.
This will also make it easier to identify the kind of assets that you need to produce to support your brand.
2. Do your homework on your market
Building a brand is not just about crafting a great story and creating content; it’s also about how you understand your audience.
Knowing how people behave towards other brands provides you with enough insight on how you are going to reach out.
This also helps you determine emotional triggers and messaging that are meant to inspire your audience to act.
3. Look towards other brands
Apart from your audience, you might also track what your competitors are doing.
This will help you keep up with the latest branding trends and gather rich insights that will strengthen your brand strategy.
Consider checking out their social media pages and visiting their websites. Pay attention to details such as their design motifs and the way they structure their brand story.
You can then formulate a strategy for how to do better with your own brand.
4. Set up a creative team
Aside from patience, you also need ample creative fuel as you come up with the right formula for your brand-building efforts.
For this reason, you can hire freelancers or create an in-house team that will oversee the process.
Either way, you need to consider people who know logo color rules and effective copywriting more than anyone else.
With a superstar brand-building team, it won’t take long for your business to gain traction.
5. Track your success
No brand strategy is perfect, and new trends in marketing and branding often render many obsolete.
Take time to measure the effectiveness of your efforts and make immediate changes to your strategy.
If you are not getting traffic like you used to, you might want to investigate why and determine what aspects need to be updated.
You can also revamp your brand in case your efforts don’t produce the intended results.
Creating a rock-solid strategy is the key to effective branding. It’s not something you have to do. Instead, it’s something you must do in order to stay visible and relevant.
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We hope you have enjoyed these 5 Tips for Building a Rock-Solid Brand Strategy.
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If you’re looking to learn more about brand strategy, we highly recommend eRESONAID with our friend and acclaimed brand strategist and author Fabian Geyrhalter, it’s packed full of knowledge and insights you will need to learn to become a brand strategist or apply what you learn within your own business.