Social media platforms are often considered to be the best marketing area but very little is known about the power of email marketing. No matter how small or big your company is, if you know the right ways of implementing an email marketing campaign, then you can gain a huge profit. Read our 5 tips for successful email marketing campaigns.
According to the best email marketing campaigns 2019 reports, it is seen that around 90% of email users check their inbox at least once a day.
Although the stats are very high, most of the companies often neglect the opportunities provided by email marketing.
If you too are wondering whether or not email marketing campaigns work, well, we are really glad to say that yes they do work.
With email marketing, you can sell things like clothes, baby gear, groceries, digital services, automobiles, and anything and everything under the sun.
Before enlightening you with the tips to implement hard core email marketing campaigns, we would like to throw light on the advantages of email marketing. So, delve into the article to know more.
Advantages of Email Marketing
Affordable Way of Marketing
One of the crucial points of interest in email marketing is its affordability contrasted with standard marketing zones.
You don’t have to pay any print costs or postage costs and there are no expenses to be paid in return for presentation on a specific announcement as in a magazine or television.
Email advertisers at times pay for software that helps in sending bulk messages. Without a doubt, there are minor investments for sending a great many messages one after another, yet these negligible expenses are far lower than the costs of promoting in other platforms.
Helps to Gain Huge Revenue
Email marketing is incredible for bringing in mass buyers.
There aren’t numerous other promotional apps or platforms that permit people to go from seeing a proposal to buying something inside with two easy button clicks.
With a strategically placed call to action and a button or link directly to the checkout, an email marketing plan can drive deals like no other channel.
Easy to Make
Email marketing doesn’t require a tremendous group or staff of specialized marketers to provide results. It’s surely possible to implement an email campaign with wonderful graphics, recordings, pictures and logos.
However, probably the best competitors use strategic, simple and plain content marketing messages, keeping in mind the appropriate size of an email.
5 Tips for Implementing a Powerful Email Marketing Campaign
An email marketing campaign is a very powerful tool to advertise your brand but if you don’t do it right, then you cannot expect a fruitful return.
If you are wondering how to create a successful email marketing campaign, then we are here at your rescue. Keep reading to learn some effective email marketing tips!
Reach Out to the Right Audience
You invest a lot of your energy to collect proper customer data and all you expect in return is revenue.
But in reality, emails could be spending your valuable advertising money if you do not update the latest data regularly, like that of expired records and other incorrect personal data.
When unwanted data is moved to junk, the campaign performs better and targets the right people.
It’s not just that, by keeping your database clean, you put in efforts to maintain your GDPR consistency and invest in contacts that are most expected to take action in your email.
This will help your marketing campaign to gain success.
If you wish to give your business that additional push through email marketing, then search for prospective data.
If you can recognize data that coordinates your client base, you can upgrade your information with new possibilities and give yourself a bigger crowd of an interested audience.
This is important for getting the best conversions from mailings into revenue in an email marketing campaign.
Keep it Short and Simple (KISS)
Time is very precious. In today’s age and the world, everybody is busy. Sending your email to the correct audience is the principal obstacle, yet email presentation is a long race.
The next obstacle is a fascinating headline, next is crafting graphics and yet another is the creation of an engrossing story.
A large portion of us quickly judge the content of an email before we read it. Your customers will read the headings or the initial sentences to choose if the advertising content is important to them.
They don’t have the time to delve into an essay like content to know why they should utilize your item or service, so keep it basic.
Talk about your USPs in brief. Say, if you want to let your customers know more about your service, then direct potential customers to a landing page.
You should strategize your email content as a lift pitch, where you have an insignificant opportunity to get your audience’s attention.
Once you have their proper attention, utilize your landing page to convey the full info. This is one of the email marketing blast tips for a successful marketing campaign.
Content Must Provoke to Take Action
You can compose the most amazing advertising message on the planet, yet without a call to action, none will become your lead.
Try and maximize the use of CTAs. The utilization of CTAs will keep your email short and direct interested clients to the landing page.
Having an excessive number of CTAs can look spammy. Yet a couple of strategically positioned CTAs can help your company gain a good reputation and profit.
We suggest you place a call to action button or link for most conversions. Therefore, it is always to be kept in mind that a ‘call to action’ prompt is necessary for email marketing campaigns.
Target Audience Designing
There are two major types of crowds in email marketing, namely B2B and B2C. B2B and B2C crowds get messages in different forms and gadgets.
We anticipate that most of the B2B audience will open the mail in the Outlook. For various reasons we won’t elaborate, Outlook collects pictures from messages and creates design-related issues unless tried completely.
Therefore, including text inside pictures is not at all recommended, so you need to be careful while using text. Therefore, be careful while carving the email design.
You can likewise expect that if your lift pitch is impressive, readers will want to engage with a longer email. Therefore, open up about your items and services in more detail on the landing page.
With regards to buyer mailings, over 60% of the audience uses their mobile to view emails.
As a result of this, you should be certain that your HTML is responsive and properly organised to work on all gadgets without any trouble.
Your emails must be carefully designed with proper use of related pictures. Keep a 60:40 book picture proportion to prevent your email from being spammy.
Keep these points while designing the email and surely your email marketing campaign will be a hit!
Build Good Landing Pages
Put in some effort to create effective landing pages for marketing, this will help you improve the database while email advertising. Also, try to give brief and engaging previews of your products.
By incorporating beneficial data for a greeting page, you motivate the visitors to take action on your messages and gain customers through your well-designed sales funnel.
It is highly recommended that you create an approachable landing page while marketing. Use high-quality graphics or images and do not spam with unnecessary info.
Let your marketing campaign’s landing page talk about a similar topic as in the email.
If you send an email describing one service but your landing page talks of some other service, then you will be marked as spam.
Therefore, be careful while building a landing page for an email marketing campaign.
A landing page helps to increase your conversion rate, and can also build link clicks and engagement for your brand’s marketing campaign.
Make your landing page attractive, engrossing and to the point.
We hope this article was able to help you learn some effective ways to use email marketing. If you keep in mind all the above-mentioned strategies, then implementing an email marketing campaign isn’t a difficult job to do.
If you still feel under-confident about conducting the marketing campaign yourself, you can get a team hired to make the marketing job easier.
A perfect team and a powerful strategy can help you build an amazing email marketing campaign.
So, which of the above-mentioned strategies are you planning to implement for your company’s email marketing campaign? Do let us know!
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Elizabeth Barlettah is a wife and mother of four bouncing babies. She’s a financial planner who chooses to work from home after her second delivery, study everything and write about it at top-mom. With reduced incomes, she learned through experience organizing a home and still maintained joy, love, and warmth in the family. She shares more experiences with mothers in her blog.
Also published on Medium.