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Applying These Secret Techniques will Improve Your Logo Design

Applying These Secret Techniques will Improve Your Logo Design

  • 24/01/202020/01/2020
  • by The Logo Creative
  • A logo is much more than just a visual representation of your brand name. It can either make or break things for your business, hence, a well-designed logo is a necessity. Knowing this fact very well, we’ve collated this article where we discuss several important techniques and how Applying These Secret Techniques will Improve Your Logo Design.

    You have probably wondered “what is the big deal about a logo?” But if you think about it clearly and ask yourself why a logo is so important?

    Well, let us tell you that all the fuss about a logo is completely justified. After all, a logo is the very first thing that people notice about a company, regardless of its size. It is the first impression that any business creates in a visual manner on the wider audience. It represents your brand and therefore, you can’t afford to go wrong with your logo design. Its not just a fancy graphic, its the face of your brand!

    However, creating a logo that’s unique, engaging, and symbolic of your business goals sounds easy on paper. To achieve that, one requires the right blend of creative thinking, and understand of the brand you are designing for, impeccable design skills, as well as execution. Interestingly, there are a number of unexplored secrets to designing an effective logo; let’s check them out.

    Table of Contents

    • 7 Secret Techniques for Improving Your Logo Design
      • Understanding the Psychology
      • Stay Aware of Your Competitors
      • Respect for the Brand’s Heritage
      • Unique Custom Logo Design – the Core Ingredient
      • Simplicity – the Highest Sophistication
      • The Game of Colors
      • Avoid the Cliché
      • Final Thoughts

    7 Secret Techniques for Improving Your Logo Design

    Understanding the Psychology

    For the logo to click with your target audience, it is imperative for you to keep the psychological principles in mind while designing a logo. If you don’t do that, the chances of your logo being recognized and remembered forever by people will be a blur.

    For starters, you have to carefully review every element that you use in your logo – from typographies to colors and symbols. Each choice of yours will have varying impact on your prospects, evoking certain emotions and behavior. For instance, a rectangle in your design represents rationality and logic while the use of serif fonts makes the logo appear sophisticated.

    Stay Aware of Your Competitors

    We live in a competitive world where there are thousands of options available for a single product or service. That explains how difficult the competition is for businesses when it comes to getting the right attention in addition to gaining it with your competitors.

    In such a scenario, an effectively designed logo can give you an edge over your competitors. However, to accomplish that, you need to discover your competitors and be aware of their market standings, including their logo designs. That will help you to come up with your own logo design, establishing a distinct market identity for yourself.

    Respect for the Brand’s Heritage

    The logo is at the center of all the marketing and communication tools you employ for your firm. That is exactly why it is so important to design a logo that not just reflects your business’s core values and purpose, but also represents it in a way that forms a lasting heritage and respect for your brand.

    Take the example of Apple. The tech giant’s logo speaks for itself even after all these years. It has created such respect that mere mention of the company brings its logo in front of people’s eyes, all across the globe.

    Unique Custom Logo Design – the Core Ingredient

    As said earlier, there are thousands of companies in the market, competing with each other over consumers. Therefore, it is necessary for a firm to carve its own place by being different from others – a thing that applies to your logo as well.

    Instead of settling for a generic logo, you must opt for a custom-designed Logo, and one that strikes a chord with the masses. First, it would create a unique identity for your business. Second, it would become synonymous with your business offerings, and third, it would help you stay ahead in the market race.

    Simplicity – the Highest Sophistication

    Famous Logos - Logo Design - The Logo Creative

    You must have heard the phrase – beauty lies in simplicity. Same is the case with effective logo design; something that expert logo designers swear by. The simpler your logo is, the more memorable and identifiable it becomes for people. By simple, we mean that you can use one or two colors, simple yet elegant fonts, shapes, illustrations, or other elements.

    If you closely notice logos of major brands, such as Pepsi, Coca-Cola, McDonald’s, and Nike, you’ll realize how simple yet effective their logos are. Pepsi uses two colors in its logo design, McDonald’s “M” has become its global identity, while Nike’s swoosh logo is so easy to recollect.

    So, instead of using complex designs, stress on creating a simple logo that exudes instant connect.

    The Game of Colors

    Colors play a crucial role in making your logo tick with people. However, using the right palette and understanding the color theory is a complex task mastered by expert designers. While selecting colors, you should understand that each color evokes a certain feeling and mood. Red, for example, invokes passion, aggression, love, and energy.

    Apart from that, you should refrain from using colors that are hard on the eyes. Using shades that are closer to each other in the color wheel is also a great idea. Whatever color you settle for in the end, you must ensure that it aligns with your brand’s overall feel and the image you want to portray.

    Fedex Logo Design

    Take FedEx for example. It has used just 2 colors in its logo design but still manages to create a strong impact.

    Avoid the Cliché

    The world of designing keeps witnessing trends that rule the market for some time before they are gone forever. Thus, it is critical to not let yourself fall into the trap of such cliché while designing a logo. Your logo is your business identity which is why it should stand out from the fads.

    Final Thoughts

    Designing a powerful logo that communicates a strong brand message can turn the tides for your business. If you happen to be in the middle of designing one then, make sure to apply these seven techniques for a unique and impressive logo design.

    If you’re looking to learn logo design we highly recommend you to learn logo design online with logocore its a great course that you can work your way through at your own pace within the comfort of your own environment.

    Learn Logo Design Online - Logo Design Master Class

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    Author bio
    Varsha Solanki is a Digital Marketing Strategist at Space-O Canada, a Software Development Company. She has 3 years of experience in the Information Technology industry. She spends her time reading about new trends in Digital Marketing and the latest technologies.

     

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I have been following Alex for a while and like his diverse range of design styles.

It was nice to feature Alex and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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I have had it for awhile now and read it twice as the wealth of knowledge and tips Drew presents in the books is great.

You can checkout our first look video both on IGTV and YouTube.

Head over to the book review section on our website for the full book review.

Link in bio @thelogocreative 

If you haven't already we recommend getting a copy you won't regret it, awesome book!

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#knowyouronions #drewdesoto #KYO #thelogocreative #thelogocommumity #design #graphicdesign #bookblog #booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm #bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader #booksofinstagram #corporateidentity #identitydesign
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James is a talentend logo designer from Southampton,, right here in the UK.

I have been following James for a long time now and being a fan of sketching I  always love seeing his sketching process.

It was a pleasure to feature James and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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Big thanks to Radim for sending us an advanced copy. 

The book is created for making time with your thoughts, plans and ambitious by leading a more mindful creative life.

This is about considering who you are today and thinking about where you want to be tomorrow; learning to change what you can and accepting the rest.

The books concept is really unique especially if your a creative!

A full book review is coming soon!
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#book #bookreview #pausebreathegrow #pausebreatheandgrow #bookreviews #branding #bookofbranding #bookofideas #radimmalinic #thelogocreative #thelogocommumity #design #graphicdesign #bookblog #booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm #bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader #booksofinstagram
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Emmanuel is an Italian designer specialising in hand lettering logos and brand identity design.

Originally from Italy Emmanuel studied design later moving to London to further his studies and  now resides in Los Angeles California we're he moved to for an internship.

It was a pleasure to feature Emmanuel and thank him again for taking part and sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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This book has been such a pleasure to review and one that has took some time to put together, but I enjoyed every second of it. 

A huge thanks to Rian Hughes and @koreropress for our copy and allowing us to review the book. 

I highly recommend this to everyone! Who loves logos, comic books, superheros, illustrators and fans of typography. 

A nice colourful logo book packed with comic book logos and illustrations, beautiful typography and everything else you could wish for. 

Well worth having, One to Cherish!!!. Check out the book review link in bio @thelogocreative under our book review section. 

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#logo #identity #monogram #iconography #typography #lettermark #wordmark #graphic #design #book #bookreview #logobook #logodesign #graphicdesign #logos #comics #comicbook #ryanhughes #koreropress #marvelsuperheroes #dccomics #valiantcomics #logobook #logobookreview #logobooks #logodesignbooks #illustrations 
#typetopia #designspiration
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Rian is a legend creating so many comic book logos and illustrations I remember seeing as a kid, as I was a big comic book fan especially Marvel and DC comics.

He's worked extensively for both the British and American comic industries as both designer, typographer and illustrator, notably creating many logo designs for DC and Marvel.

Logos including Batman and Robin, Batgirl, the X-Men, Captain America, Wolverine, The Spirit, The Invisibles, Shade the Changing Man, The Atom and more.

It was such an honor to feature Rian and appreciate him sharing some great insights and background into his career.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#rianhughes #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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Here are some pics of inside the book.

I can’t recommend this book enough! Full of insightful information and lessons taught by Francis himself that are easy to follow and get to grips with.

I have spent a few weeks learning from the book and it’s already elevated my lettering work which I shared on my newsletter. 

Join Newsletter: https://thelogocreative.substack.com/subscribe 

Amazing book! - Well Done Francis! @fran6

If you would like a copy of your own it’s available on Amazon:

Amazon UK: https://amzn.to/3pdjnGF 

Amazon US: https://amzn.to/3nfrdO3 
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#FrancisChouquet #lettering #handlettering #type #typography #sketch #sketchbook #letters #graphicdesign #illustration #drawing #pencil #handtype #calligraphy #letteringco #typespot #typegang #goodtype #thedailytype #typespire #typematters #welovetype #calligritype #handmadefont #typedaily #thedesigntip #typographyinspired
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Scott has over a decade of working experience in building compelling brands and effective design solutions through print, digital and film mediums.

It was a pleasure to feature Scott and appreciate him sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
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The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
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#graphicgang #thedesignfix #logodesignersclub 
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Big thanks to David for sending us the book. 

It really is amazing, the spine of the book is very unique!

Checkout the flick through video on YouTube and IGTV.

We also interviewed David in our designer Interviews and the link is in the description under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
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#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #davidcarson #graphicdesign #graphicart
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It was an honour to collaborate and feature.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #davidcarson #graphicdesign #graphicart
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I'm currently on my second read through and it's a great book.

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If you would like a copy of your own it’s available on amazon:

Amazon UK: https://amzn.to/2SKdMbT
Amazon US: https://amzn.to/3djf7ji
Kindle: 
https://amzn.to/3iXNGNr

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#branding #brandstrategy #brandfix #books #business #book #books
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The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
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It's book I have owned since it's release and read many times over the years.

Check out our full book review link in bio under book review section.

You can checkout our full review and video flick though in the bio @thelogocreative under the book review section.

Do you own this book? Let me know what you think?

________________________________________________

#logoinspirations #designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg #graphicgang #thedesignfix #logodesignersclub #logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn #bookreview #logobooks #logobook #davidairey #workformoneydesignforlove
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It was a great interview Andy and nice of him to share his creative knowledge and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    If your a logo designer or a lover of logos then l If your a logo designer or a lover of logos then logo design love by David Airey is a must own book. 

It's book I have owned since it's release a decade ago and read many times over the years.

Check out our full book review link in bio under book review section.

You can checkout our full review and video flick though in the bio @thelogocreative under the book review section.

Do you own this book? Let me know what you think?

________________________________________________

#logoinspirations #designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg #graphicgang #thedesignfix #logodesignersclub #logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn #bookreview #logobooks #logobook
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we featured Eli Altman @ahundredmonkeys 

Eli is the author of Run Studio Run a book to help you operate and grow your small creative studio.

One of the best books I have read, I literally could not put it down. Full review is available on the book review section of our website.

It was a great interview with Eli packed with creative insights and some solid words of wisdom.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
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#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    Trust Funnel by Brian G. Johnson is a great book t Trust Funnel by Brian G. Johnson is a great book that you need to check out. Similar to Crush It! by Gary Vaynerchuk it’s one of those books that has assisted in helping me in putting myself out there online with social media and building an online presence.

I have followed Brian online for quite a while years before he wrote the book Trust Funnel which was released February 3rd, 2015 and when he announced that he was writing the book I knew it was one I had to pre-order. 
Read our book review of Trust Funnel by Brian G. Johnson. 
You can view the book review under our book review section, link in bio.

Have you read this book? What do you think?
________________________________

#book #review #briangjohnson #bookreview #trustfunnel #inspiration #inspirational #business #brand #branding #personalbrand #socialmedia #business #content #contentmarketing #contentstrategy #marketing #digitalmarketing
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