A logo is much more than just a visual representation of your brand name. It can either make or break things for your business, hence, a well-designed logo is a necessity. Knowing this fact very well, we’ve collated this article where we discuss several important techniques and how Applying These Secret Techniques will Improve Your Logo Design.
You have probably wondered “what is the big deal about a logo?” But if you think about it clearly and ask yourself why a logo is so important?
Well, let us tell you that all the fuss about a logo is completely justified. After all, a logo is the very first thing that people notice about a company, regardless of its size. It is the first impression that any business creates in a visual manner on the wider audience. It represents your brand and therefore, you can’t afford to go wrong with your logo design. Its not just a fancy graphic, its the face of your brand!
However, creating a logo that’s unique, engaging, and symbolic of your business goals sounds easy on paper. To achieve that, one requires the right blend of creative thinking, and understand of the brand you are designing for, impeccable design skills, as well as execution. Interestingly, there are a number of unexplored secrets to designing an effective logo; let’s check them out.
7 Secret Techniques for Improving Your Logo Design
Understanding the Psychology
For the logo to click with your target audience, it is imperative for you to keep the psychological principles in mind while designing a logo. If you don’t do that, the chances of your logo being recognized and remembered forever by people will be a blur.
For starters, you have to carefully review every element that you use in your logo – from typographies to colors and symbols. Each choice of yours will have varying impact on your prospects, evoking certain emotions and behavior. For instance, a rectangle in your design represents rationality and logic while the use of serif fonts makes the logo appear sophisticated.
Stay Aware of Your Competitors
We live in a competitive world where there are thousands of options available for a single product or service. That explains how difficult the competition is for businesses when it comes to getting the right attention in addition to gaining it with your competitors.
In such a scenario, an effectively designed logo can give you an edge over your competitors. However, to accomplish that, you need to discover your competitors and be aware of their market standings, including their logo designs. That will help you to come up with your own logo design, establishing a distinct market identity for yourself.
Respect for the Brand’s Heritage
The logo is at the center of all the marketing and communication tools you employ for your firm. That is exactly why it is so important to design a logo that not just reflects your business’s core values and purpose, but also represents it in a way that forms a lasting heritage and respect for your brand.
Take the example of Apple. The tech giant’s logo speaks for itself even after all these years. It has created such respect that mere mention of the company brings its logo in front of people’s eyes, all across the globe.
Unique Custom Logo Design – the Core Ingredient
As said earlier, there are thousands of companies in the market, competing with each other over consumers. Therefore, it is necessary for a firm to carve its own place by being different from others – a thing that applies to your logo as well.
Instead of settling for a generic logo, you must opt for a custom-designed Logo, and one that strikes a chord with the masses. First, it would create a unique identity for your business. Second, it would become synonymous with your business offerings, and third, it would help you stay ahead in the market race.
Simplicity – the Highest Sophistication
You must have heard the phrase – beauty lies in simplicity. Same is the case with effective logo design; something that expert logo designers swear by. The simpler your logo is, the more memorable and identifiable it becomes for people. By simple, we mean that you can use one or two colors, simple yet elegant fonts, shapes, illustrations, or other elements.
If you closely notice logos of major brands, such as Pepsi, Coca-Cola, McDonald’s, and Nike, you’ll realize how simple yet effective their logos are. Pepsi uses two colors in its logo design, McDonald’s “M” has become its global identity, while Nike’s swoosh logo is so easy to recollect.
So, instead of using complex designs, stress on creating a simple logo that exudes instant connect.
The Game of Colors
Colors play a crucial role in making your logo tick with people. However, using the right palette and understanding the color theory is a complex task mastered by expert designers. While selecting colors, you should understand that each color evokes a certain feeling and mood. Red, for example, invokes passion, aggression, love, and energy.
Apart from that, you should refrain from using colors that are hard on the eyes. Using shades that are closer to each other in the color wheel is also a great idea. Whatever color you settle for in the end, you must ensure that it aligns with your brand’s overall feel and the image you want to portray.
Take FedEx for example. It has used just 2 colors in its logo design but still manages to create a strong impact.
Avoid the Cliché
The world of designing keeps witnessing trends that rule the market for some time before they are gone forever. Thus, it is critical to not let yourself fall into the trap of such cliché while designing a logo. Your logo is your business identity which is why it should stand out from the fads.
Designing a powerful logo that communicates a strong brand message can turn the tides for your business. If you happen to be in the middle of designing one then, make sure to apply these seven techniques for a unique and impressive logo design.
If you’re looking to learn logo design we highly recommend you to learn logo design online with logocore its a great course that you can work your way through at your own pace within the comfort of your own environment.
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Varsha Solanki is a Digital Marketing Strategist at Space-O Canada, a Software Development Company. She has 3 years of experience in the Information Technology industry. She spends her time reading about new trends in Digital Marketing and the latest technologies.