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Applying These Secret Techniques will Improve Your Logo Design

Applying These Secret Techniques will Improve Your Logo Design

  • 24/01/202020/01/2020
  • by The Logo Creative
  • A logo is much more than just a visual representation of your brand name. It can either make or break things for your business, hence, a well-designed logo is a necessity. Knowing this fact very well, we’ve collated this article where we discuss several important techniques and how Applying These Secret Techniques will Improve Your Logo Design.

    You have probably wondered “what is the big deal about a logo?” But if you think about it clearly and ask yourself why a logo is so important?

    Well, let us tell you that all the fuss about a logo is completely justified. After all, a logo is the very first thing that people notice about a company, regardless of its size. It is the first impression that any business creates in a visual manner on the wider audience. It represents your brand and therefore, you can’t afford to go wrong with your logo design. Its not just a fancy graphic, its the face of your brand!

    However, creating a logo that’s unique, engaging, and symbolic of your business goals sounds easy on paper. To achieve that, one requires the right blend of creative thinking, and understand of the brand you are designing for, impeccable design skills, as well as execution. Interestingly, there are a number of unexplored secrets to designing an effective logo; let’s check them out.

    Table of Contents

    • 7 Secret Techniques for Improving Your Logo Design
      • Understanding the Psychology
      • Stay Aware of Your Competitors
      • Respect for the Brand’s Heritage
      • Unique Custom Logo Design – the Core Ingredient
      • Simplicity – the Highest Sophistication
      • The Game of Colors
      • Avoid the Cliché
      • Final Thoughts

    7 Secret Techniques for Improving Your Logo Design

    Understanding the Psychology

    For the logo to click with your target audience, it is imperative for you to keep the psychological principles in mind while designing a logo. If you don’t do that, the chances of your logo being recognized and remembered forever by people will be a blur.

    For starters, you have to carefully review every element that you use in your logo – from typographies to colors and symbols. Each choice of yours will have varying impact on your prospects, evoking certain emotions and behavior. For instance, a rectangle in your design represents rationality and logic while the use of serif fonts makes the logo appear sophisticated.

    Stay Aware of Your Competitors

    We live in a competitive world where there are thousands of options available for a single product or service. That explains how difficult the competition is for businesses when it comes to getting the right attention in addition to gaining it with your competitors.

    In such a scenario, an effectively designed logo can give you an edge over your competitors. However, to accomplish that, you need to discover your competitors and be aware of their market standings, including their logo designs. That will help you to come up with your own logo design, establishing a distinct market identity for yourself.

    Respect for the Brand’s Heritage

    The logo is at the center of all the marketing and communication tools you employ for your firm. That is exactly why it is so important to design a logo that not just reflects your business’s core values and purpose, but also represents it in a way that forms a lasting heritage and respect for your brand.

    Take the example of Apple. The tech giant’s logo speaks for itself even after all these years. It has created such respect that mere mention of the company brings its logo in front of people’s eyes, all across the globe.

    Unique Custom Logo Design – the Core Ingredient

    As said earlier, there are thousands of companies in the market, competing with each other over consumers. Therefore, it is necessary for a firm to carve its own place by being different from others – a thing that applies to your logo as well.

    Instead of settling for a generic logo, you must opt for a custom-designed Logo, and one that strikes a chord with the masses. First, it would create a unique identity for your business. Second, it would become synonymous with your business offerings, and third, it would help you stay ahead in the market race.

    Simplicity – the Highest Sophistication

    Famous Logos - Logo Design - The Logo Creative

    You must have heard the phrase – beauty lies in simplicity. Same is the case with effective logo design; something that expert logo designers swear by. The simpler your logo is, the more memorable and identifiable it becomes for people. By simple, we mean that you can use one or two colors, simple yet elegant fonts, shapes, illustrations, or other elements.

    If you closely notice logos of major brands, such as Pepsi, Coca-Cola, McDonald’s, and Nike, you’ll realize how simple yet effective their logos are. Pepsi uses two colors in its logo design, McDonald’s “M” has become its global identity, while Nike’s swoosh logo is so easy to recollect.

    So, instead of using complex designs, stress on creating a simple logo that exudes instant connect.

    The Game of Colors

    Colors play a crucial role in making your logo tick with people. However, using the right palette and understanding the color theory is a complex task mastered by expert designers. While selecting colors, you should understand that each color evokes a certain feeling and mood. Red, for example, invokes passion, aggression, love, and energy.

    Apart from that, you should refrain from using colors that are hard on the eyes. Using shades that are closer to each other in the color wheel is also a great idea. Whatever color you settle for in the end, you must ensure that it aligns with your brand’s overall feel and the image you want to portray.

    Fedex Logo Design

    Take FedEx for example. It has used just 2 colors in its logo design but still manages to create a strong impact.

    Avoid the Cliché

    The world of designing keeps witnessing trends that rule the market for some time before they are gone forever. Thus, it is critical to not let yourself fall into the trap of such cliché while designing a logo. Your logo is your business identity which is why it should stand out from the fads.

    Final Thoughts

    Designing a powerful logo that communicates a strong brand message can turn the tides for your business. If you happen to be in the middle of designing one then, make sure to apply these seven techniques for a unique and impressive logo design.

    If you’re looking to learn logo design we highly recommend you to learn logo design online with logocore its a great course that you can work your way through at your own pace within the comfort of your own environment.

    Learn Logo Design Online - Logo Design Master Class

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    Author bio
    Varsha Solanki is a Digital Marketing Strategist at Space-O Canada, a Software Development Company. She has 3 years of experience in the Information Technology industry. She spends her time reading about new trends in Digital Marketing and the latest technologies.

     

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

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Join The Community Newsletter Group: https://thelogocreative.substack.com/subscribe 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

- Andrew Marriott - The Logo Creative™

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
▶️ Take a step back 
▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #austinkleon
    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

- Andrew Marriott - The Logo Creative™

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

_________________________________

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

_________________________________

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    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

_________________________________

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