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10 Essential Rules for Online Branding to Increase Ranking

10 Essential Rules for Online Branding to Increase Ranking

Let me start with a brief definition of what branding is. According to the American Marketing Association, a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Think about water – we all consume it, but we all have our preferences. Have you ever asked yourself why you prefer Nestle instead of Dasani? Branding is finding an answer to the question, “why is my product better than yours?”

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Basic Principles For Improving Web Design

Basic Principles For Improving Web Design

From the look of things now, it is evident that any website that isn’t providing users with the required aesthetic design feature and engaging experience that they require to remain on point will be potentially forfeiting many site visitors and also lose out on other great benefits. No doubt, the days of viewing websites with a broken and deficient design have been long gone. Now, everyone (website owners and web developers) are working hard to meet up with the aesthetic requirements of both mobile users and search engines. Now, it’s all about developing web pages and apps with original designs, effective functionality, and quick navigation.

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The Surprising Relationship Between Logos and Point-of-Sale Systems

The Surprising Relationship Between Logos and Point-of-Sale Systems

What primary concepts come to mind when discussing the qualities of a memorable logo? Common answers include design, brand identity, and simplicity. When addressing modern point-of-sale platforms, are there any ideas which stand out? Read on to find out The Surprising Relationship Between Logos and Point-of-Sale Systems.

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5 Simple Tips For Building A Strong Brand Identity

5 Simple Tips For Building A Strong Brand Identity

Just like any growing business or a start-up, you have to compete with innumerable big and small brands with devoted client base and large marketing budgets. This is the reason why you have to search for ways to stand out from them. A solid brand building plan is the sure shot solution for this. But branding is much more than a well-placed advertisement or a cool logo. It’s much more than that.

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5 Ways to Create an Everlasting Digital Footprint of Your Business

5 Ways to Create an Everlasting Digital Footprint of Your Business

If you’re regularly following up on the latest business and marketing blogs, you’ve probably come across the term “digital footprint” at least once or twice. But what exactly does it mean?

Well, basically, the term is used to describe the trail that a business leaves online on social media, search engines, and websites.

And the reason it keeps popping up is the fact that it can have a significant impact – since today’s consumers are much more educated and tend to do their research, brands need to ensure that their digital footprint leaves a positive impression.

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