What qualities make an organization one-of-a-kind? Are those employees, products, design, slogan, or mission? The correct answer is — all of them! Corporate or visual identity is the umbrella term for all of these qualities. In this article The Role of Communication and Visual Identity in Modern Organisations.
Continue reading “The Role of Communication and Visual Identity in Modern Organisations”
A PowerPoint presentation is one of the most important and initial touch-points for a company’s brand experience. In this article we discuss the Best Way To Highlight Your Company Logo In A Presentation.
Continue reading “Best Way To Highlight Your Company Logo In A Presentation”
There is no single definition of branding as of this date. The essence of branding is in the fact that many people have a different definition of it. Some think that branding is about communication and bringing your brand available in the market. In this article we discuss Effective Branding Techniques to Attract More Customers.
Continue reading “Effective Branding Techniques to Attract More Customers”
SMS marketing, also known as short message service advertising, is an innovative method that allows companies to send short texts to consumers to increase sales and enhance brand awareness. In this article we discuss How To Increase Brand Awareness Through SMS Marketing.
Continue reading “How To Increase Brand Awareness Through SMS Marketing”
In this world of the internet, having an online business is common in every field. The current era is the perfect time period to kickstart the online business, switch from offline as we have every required resource to be active in the online world, and boost the overall business. Let’s look at some Noteworthy Points That Will Uplift Your Online Business.
Continue reading “Noteworthy Points That Will Uplift Your Online Business”
What does a store that sells power tools and one that sells scented candles have in common? None of them can survive in the current world order without a strong online presence! In this article we discuss How Good Design Empowers Your Brand.
Starting up new businesses is no easy feat. Around the world, companies are building up and attempting to put their foot in through the door in order to generate revenue and become household names. Becoming a strong business requires having a strong logo and in this article we discuss Ensuring Your Logo Encompasses Your Brand.
Continue reading “Ensuring Your Logo Encompasses Your Brand”
What is Branding? What Does It Mean? I get asked this quite a lot, in fact more than a handful of times a week by both fellow creative and clients. In this article I will give you my take on What is Branding? What Does It Mean?
Branding is a confusing topic. People use the terms: brand, branding and brand identity as interchangeable synonyms every single day — but they don’t mean the same. In this article, I will explain how to understand the differences between a brand, branding and brand identity… So that you have clarity next time you think and talk branding.
Continue reading “Brand, Branding and Brand identity – What’s the difference?”
In this article we discuss How Unique Is Your Brand – Acknowledge Your Brand From Different Perspectives.
Continue reading “How Unique Is Your Brand – Acknowledge Your Brand From Different Perspectives”
