Skip to content
Home
Menu Menu
  • Home
  • About
    • The Logo Creative
    • Logo Design
    • Our Process
    • What’s Included
    • Testimonials
    • FAQ
    • Terms of Service
  • Contact Us
    • General Enquiry
    • Hire Me
  • Case Studies
    • Logo Portfolio
  • Blog
  • Community
    • Contribute & Advertise
    • Shop
    • Logo Design Resources
    • Designer Interview
    • Designer Spotlight
    • Book Review: Logo Design
    • Freelance & Marketing
    • Brand Spotlight
    • Famous Logos
    • Instagram
Essential Qualities Needed In a Good Logo Design

Essential Qualities Needed In a Good Logo Design

  • 29/01/201720/03/2017
  • by The Logo Creative
  • In this article The Logo Creative discusses Essential Qualities Needed In a Good Logo Design

    I’m pretty confident you will have seen those business logos that look like the have been designed by child in Microsoft paint, that’s immediately made you walk away without a second thought, now don’t get me wrong here i’m not saying the business is bad as they could have the best customer service around, what i’m saying is the visual representation of that business is poor and may put off customers even getting through the door or making contact.

    Ok so you have decided to give that business a shot and try their service but the logo surely ruined your first impression of that business, and more importantly if you were to remember that business it is unlikely its going to be for a good reason, so remember your logo or visual identity of your business is definitely an investment into the first impressions with potential customers.

    At a first glance a couple of seconds is all it takes for that potential customer to associate your business as a high quality or trashy, a professional specialist or armature, even thoughts of an organised or unorganised business, this can be a clear or confusing message your potential customer gets through the visual representation of your business.

    A professional quality logo design only requires that one time investment and a little extra effort and attention to these main areas, it must be simple, work well in black and white, be memorable,versatile, adaptive and resizable, this magic ingredients can cook up a timeless logo design and visual identity for your business.

    Table of Contents

    • Simple
    • Work Well in Black and White
    • Memorable
    • Versatile
    • Adaptive
    • Resizable
    • Relevant

    Simple

    If you think about the worlds most famous and recognisable logos you will notice they are so simple in their design but so recognisable, i often go by the phrase “Less is Best!” if you over complicate the design it may confuse your potential customers

    Work Well in Black and White

    Furthermore, your business may be involved with other companies and organisations which may require a muted version of your logo for joint promotions and low-cost copies. Take a lesson from the marketing geniuses at Apple and make sure your logo design looks just a great in black and white as it does in colour.

    In today’s modern world the cost of printing in colour as opposed to black and white the cost is quite low, however there are still people that print in black and white to save on their ink costs some businesses only have mono printers so if they print your proposed quotation off you don’t want your logo looking terrible on black and white print it could loose you that client. Your business could be in partnership with a bigger company or organisation that requires a muted version of your logo for that joint partnership. Take a look at Apple for example their marketing is genius their logo looks good what ever colour it is as it visually symbolises who they are a valuable lesson learnt here.

    Below are some of the most famous and recognisable logo and visual identities i could think up. I gave myself 10 minutes or so to grab a bunch of logos that i could think of and i have purposely made them black and white for a reason to show just how good and iconic they are when been displayed in black and white format.

    Creating a great logo design

    Memorable

    Properly the most important goal when designing your logo is and should be to make an impression on your potential customers, its your brands visual identifier and how you are going to stand out in your business circle. A good logo design will be memorable and your customers will know where to return and send those recommendations your way.

    Versatile

    For a good logo to be versatile it should be able to work across a variety of mediums and applications. It needs to be functional and designed in vector format, this ensures its scalable.

    Adaptive

    A great example for responsive logos can be found at www.resonsivelogos.co.uk if you scale the browser window from large to small the logo with scale down

    responsive and adaptive logo design

     

    Resizable

    Allot of people out there think their logo will only be appearing on their website and business card but in reality they forget about all the other mediums it will be used on as their needs change over time, such as a social media icon, vehicle graphics, on business stationary, and uniforms, printed media, stickers, badges etc. their is even the little icon called a favicon that appears on a website tab next to you website name its a tiny 16 x 16 icon that’s in a special format, so having the correct file formats for your logo is vital and your logo should provide consistency across all business marketing efforts.

    Relevant

    When a potential customer takes one look at a relevant logo design this gives theme an inside look into your business, products and services, and the the culture of the business, this lets customers know if your a good fit for their current needs or not eg – i have had clients what me to design them a logo based on them liking my logo and without even seeing other work i have done. That one visual look at your logo can earn you trust respect and a client.

    Getting this right early on can save your business a lot of money in the long run and once you have built your business around your logo, it takes a hell of allot of work to change all your marketing collateral, such as new business cards, flyers poster, brochures, all your printed marketing media is outdated, changing your logo is as hard as changing the name of your company, this is because the primary goal of your logo is to be your companies visual identifier, and be an easy identifiable icon that draws the attention to your potential customers, having a great logo design earlier on in your business ensures you will not run into this problem later on down the line.

    If you need a quote for a logo design feel free to fill in our design brief and we will get back in touch with a proposal to suite your budget.

     


    Also published on Medium.

    Posted in Branding, Business Startup Tips, Design Essentials, Logo Design, Logo Design Tips
    DesignEssentialGood LogoGood Logo DesignLogoLogo DesignQualities
    Avatar
    The Logo Creative

    Passionate International Logo & Brand Identity Design Studio with 15+ Years of commercial experience working with clients all over the world: We Create Purposeful, Adaptable and Memorable Identities.

    Post navigation

    Colour Blindness Using Coloured Pencils To Demonstrate
    What if The Biggest Rival Brands Combined Logos

    cropped-The-logo-creative_logo-design_Brand_Identity_Yorkshire_UK-1

    Award-Winning Studio & Graphic Design Blog Creating Daily Content For The Design Community.

    Categories

    Weekly Blog Digest

    Interactive Email With Insights

    Branding Design Blogs

    Advertise on the logo Creative Website




    The Logo Creative Amazon Influencer Store_2

    GrindCrew - GrindKit - The Ultimate Template Pack For Remote Designers - 20 % off - The Logo Creative

    Learn Brand Strategy - Brand Master Secrets

    SkillShare - Online Learning, Learn new creative design skills.

    Designcuts - Graphic Design Font, Fonts, Mockups and design bundles

    eRESONAID - The Brand Strategy Framework - Online Course by Fabien Geyrhalter.

    brand-style-guide-template

    The Logo Package Express - Create, export, and sort hundreds of logo files in under 5 minutes!

    The Ultimate Guide to Logo Design eBook

    High-Profile Logo Awards Competition - Logo Wave Awards

    Latest Logo Design News

    My Tweets

    thelogocreative

    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Alex Aperios @aperiosdesign

Alex is a graphic and web designer based in London UK

I have been following Alex for a while and like his diverse range of design styles.

It was nice to feature Alex and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    Big thanks to Drew de Soto @drewdesoto_knowyouroni Big thanks to Drew de Soto @drewdesoto_knowyouronions and BIS Publishing @bispublishers for sending me an advanced copy of the book.

I have had it for awhile now and read it twice as the wealth of knowledge and tips Drew presents in the books is great.

You can checkout our first look video both on IGTV and YouTube.

Head over to the book review section on our website for the full book review.

Link in bio @thelogocreative 

If you haven't already we recommend getting a copy you won't regret it, awesome book!

________________________________________________

#knowyouronions #drewdesoto #KYO #thelogocreative #thelogocommumity #design #graphicdesign #bookblog #booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm #bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader #booksofinstagram #corporateidentity #identitydesign
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature James Martin @made.by.james

James is a talentend logo designer from Southampton,, right here in the UK.

I have been following James for a long time now and being a fan of sketching I  always love seeing his sketching process.

It was a pleasure to feature James and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    Pause, Breath and Grow by @radim.malinic at @brand Pause, Breath and Grow by @radim.malinic at @brandnu.studio 

Big thanks to Radim for sending us an advanced copy. 

The book is created for making time with your thoughts, plans and ambitious by leading a more mindful creative life.

This is about considering who you are today and thinking about where you want to be tomorrow; learning to change what you can and accepting the rest.

The books concept is really unique especially if your a creative!

A full book review is coming soon!
_________________________________

#book #bookreview #pausebreathegrow #pausebreatheandgrow #bookreviews #branding #bookofbranding #bookofideas #radimmalinic #thelogocreative #thelogocommumity #design #graphicdesign #bookblog #booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm #bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader #booksofinstagram
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Emmanuel Ricci @manuricci_

Emmanuel is an Italian designer specialising in hand lettering logos and brand identity design.

Originally from Italy Emmanuel studied design later moving to London to further his studies and  now resides in Los Angeles California we're he moved to for an internship.

It was a pleasure to feature Emmanuel and thank him again for taking part and sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    It was such an honour to interview @rianhughes let It was such an honour to interview @rianhughes let but to be given the opportunity to review his book was great!.

This book has been such a pleasure to review and one that has took some time to put together, but I enjoyed every second of it. 

A huge thanks to Rian Hughes and @koreropress for our copy and allowing us to review the book. 

I highly recommend this to everyone! Who loves logos, comic books, superheros, illustrators and fans of typography. 

A nice colourful logo book packed with comic book logos and illustrations, beautiful typography and everything else you could wish for. 

Well worth having, One to Cherish!!!. Check out the book review link in bio @thelogocreative under our book review section. 

_________________________________ 

#logo #identity #monogram #iconography #typography #lettermark #wordmark #graphic #design #book #bookreview #logobook #logodesign #graphicdesign #logos #comics #comicbook #ryanhughes #koreropress #marvelsuperheroes #dccomics #valiantcomics #logobook #logobookreview #logobooks #logodesignbooks #illustrations 
#typetopia #designspiration
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Rian Hughes @rianhughes

Rian is a legend creating so many comic book logos and illustrations I remember seeing as a kid, as I was a big comic book fan especially Marvel and DC comics.

He's worked extensively for both the British and American comic industries as both designer, typographer and illustrator, notably creating many logo designs for DC and Marvel.

Logos including Batman and Robin, Batgirl, the X-Men, Captain America, Wolverine, The Spirit, The Invisibles, Shade the Changing Man, The Atom and more.

It was such an honor to feature Rian and appreciate him sharing some great insights and background into his career.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#rianhughes #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    I recently shared a first look video of The Letter I recently shared a first look video of The Lettering Workshop by Francis Chouquet on IGTV and YouTube. 

Here are some pics of inside the book.

I can’t recommend this book enough! Full of insightful information and lessons taught by Francis himself that are easy to follow and get to grips with.

I have spent a few weeks learning from the book and it’s already elevated my lettering work which I shared on my newsletter. 

Join Newsletter: https://thelogocreative.substack.com/subscribe 

Amazing book! - Well Done Francis! @fran6

If you would like a copy of your own it’s available on Amazon:

Amazon UK: https://amzn.to/3pdjnGF 

Amazon US: https://amzn.to/3nfrdO3 
__________________________________

#FrancisChouquet #lettering #handlettering #type #typography #sketch #sketchbook #letters #graphicdesign #illustration #drawing #pencil #handtype #calligraphy #letteringco #typespot #typegang #goodtype #thedailytype #typespire #typematters #welovetype #calligritype #handmadefont #typedaily #thedesigntip #typographyinspired
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Scott Naauao @naauao @welcomestrangerco

Scott is a designer and art director born and raised in Hawaii, currently residing in Kaneohe, HI with is wife Liane and son. 

Scott has over a decade of working experience in building compelling brands and effective design solutions through print, digital and film mediums.

It was a pleasure to feature Scott and appreciate him sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Philip Martland @createninedesign

Philip is a talentend self-taught logo designer right here in the UK.

It was a pleasure to feature Philip and thanks again for taking part and sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    Got a signed advanced copy of nucollage 001 back i Got a signed advanced copy of nucollage 001 back in 2019 and it's an amazing book by the legend @davidcarson

Big thanks to David for sending us the book. 

It really is amazing, the spine of the book is very unique!

Checkout the flick through video on YouTube and IGTV.

We also interviewed David in our designer Interviews and the link is in the description under the designer interview section.
________________________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #davidcarson #graphicdesign #graphicart
    In this edition of our designer Interview we featu In this edition of our designer Interview we feature the legend David Carson @davidcarson

David has really inspired me over the years with his unconventional and experimental graphic style.

David Carson transformed and revolutionized the graphic design scene in America most notably during the 1990’s but also throughout his career.

It was an honour to collaborate and feature.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #davidcarson #graphicdesign #graphicart
    I have had this book for quite a while now and rea I have had this book for quite a while now and realised I had not done a first look video.
I'm currently on my second read through and it's a great book.

Big thanks to Kady for sending me the book, She contacted me while she was thinking of writing the book and asked if i would like to read it once finished.

I can confidently say its a treasure to own packed full of easy to digest information that I had to read again! Well Done Kady!

If you would like a copy of your own it’s available on amazon:

Amazon UK: https://amzn.to/2SKdMbT
Amazon US: https://amzn.to/3djf7ji
Kindle: 
https://amzn.to/3iXNGNr

_________________________________

#branding #brandstrategy #brandfix #books #business #book #books
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Jord Riekwel @larkef

Jord is a talented logo designer for Rotterdam in the Netherlands.

It was a great interview and thanks to Jord for sharing his creative jorney and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Davor Butorac @dbworkplay

Davor is a talentend self-taught logo designer from Croatia.

It was a great interview and thanks to Davor for sharing his creative jorney and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    If your a freelance designer then Work For Money, If your a freelance designer then Work For Money, Design For Love by David Airey is a must own book. 

It's book I have owned since it's release and read many times over the years.

Check out our full book review link in bio under book review section.

You can checkout our full review and video flick though in the bio @thelogocreative under the book review section.

Do you own this book? Let me know what you think?

________________________________________________

#logoinspirations #designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg #graphicgang #thedesignfix #logodesignersclub #logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn #bookreview #logobooks #logobook #davidairey #workformoneydesignforlove
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we featured Andy Fuller of Design Bull 

It was a great interview Andy and nice of him to share his creative knowledge and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    If your a logo designer or a lover of logos then l If your a logo designer or a lover of logos then logo design love by David Airey is a must own book. 

It's book I have owned since it's release a decade ago and read many times over the years.

Check out our full book review link in bio under book review section.

You can checkout our full review and video flick though in the bio @thelogocreative under the book review section.

Do you own this book? Let me know what you think?

________________________________________________

#logoinspirations #designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg #graphicgang #thedesignfix #logodesignersclub #logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn #bookreview #logobooks #logobook
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we featured Eli Altman @ahundredmonkeys 

Eli is the author of Run Studio Run a book to help you operate and grow your small creative studio.

One of the best books I have read, I literally could not put it down. Full review is available on the book review section of our website.

It was a great interview with Eli packed with creative insights and some solid words of wisdom.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    Trust Funnel by Brian G. Johnson is a great book t Trust Funnel by Brian G. Johnson is a great book that you need to check out. Similar to Crush It! by Gary Vaynerchuk it’s one of those books that has assisted in helping me in putting myself out there online with social media and building an online presence.

I have followed Brian online for quite a while years before he wrote the book Trust Funnel which was released February 3rd, 2015 and when he announced that he was writing the book I knew it was one I had to pre-order. 
Read our book review of Trust Funnel by Brian G. Johnson. 
You can view the book review under our book review section, link in bio.

Have you read this book? What do you think?
________________________________

#book #review #briangjohnson #bookreview #trustfunnel #inspiration #inspirational #business #brand #branding #personalbrand #socialmedia #business #content #contentmarketing #contentstrategy #marketing #digitalmarketing
    Load More… Follow on Instagram

    The Logo Creative - International Strategic Logo and Brand Identity Design Studio

    The Logo Creative™
    Logo & Brand Identity Studio

    Part of The AJR Group™

    International Design Studio
    info[at]thelogocreative.co.uk
    Phone: +44 (0) 1709 527 200
    Mobile: +44 (0) 7807 085 003

    INSIGHTS FROM THE BLOG

    • Fonts & Typeface in Advertising – Why They Matter? 18/01/2021
    • Colour and User Experience Trends to Elevate Your Designs 14/01/2021

    Logo Design News

    • What to do when you have no freelance work https://t.co/H5JVFhSWub #logodesign #branding #graphicdesign #ukhashtags #uksmallbiz6 hours ago
    Copyright © 2021 The Logo Creative | International Logo Design & Branding Studio | ♡ In Loving Memory Dad (Ray Marriott) | The Logo Creative.
    Scroll to top
    Interested In Writing an Article To Be Featured On The Logo Creative™ ? Contribute!
    Coming Soon - Designer Interview With Von Glitschka View Previous Interviews