In this article, we take a look at How to do the branding of your online store the right way?
Why are some companies getting more business than others?
Have you ever wondered why Apple is one of your top considerations whenever you need a new laptop or a phone? Why do you like your fried chicken from the restaurant two blocks away when the KFC around the corner offers the same quality in the same amount charged? Why do you always scout for NYX or Huda Beauty when you want to buy a lipstick that matches the new dress you just bought?
Of course, a big reason for all of these is the quality of the products the companies listed above provide. You know that when you are spending money on a new iPhone, it is not going to waste. In fact, that iPhone will last you for years to come – or until you decide to upgrade to the newer version.
The purpose of your allegiance to them goes much deeper than the durability or quality of their products. The reason you do business with these companies over and over again is that you have developed a relationship with them.
There are a number of other companies in the market that provide the same products and services, it is always your trusted ones that you will go back to. You have engaged with them, been served by them, developed an emotional connection with them, and trusted them. These amazing companies have gained your loyalty. And they have achieved all of this by building their brand.
The best practices for building an online brand that is powerful and engaging
Many of the ways that can make your company stand out from the crowd are typically no brainers. However, there are very few companies that pay due attention to make a lasting first impression on their customers.
Many companies wait until they have established enough and set strong footholds to consider investing in something as important as defining who they are and making an identity. This is perhaps why over 90% of new online start ups die out before they have seen the sun of their 120th day.
Hence, it goes without saying that getting yourself recognized is extremely important. In this article, we will share some tips and examples of branding your online store the right way. Let’s begin.
1. Do not underestimate the power of a timeless logo
What is the first thing that your target customer will notice when he comes across your website, business card, TV advertisement, or a brochure? Your company’s logo, of course!
A logo has immense influence over the customer’s decision to do business with you or not. It is a summarized, visual representation of your company. A logo that is thoughtfully designed can have the power to convert a huge amount of leads into paying customers.
Hiring a reputable logo design service to create a logo that builds trusts can be one of the greatest things you can do to kick start your new online business. It does not only help people recognize your company, but it is also a very effective way to successfully draw people in and make them curious about your brand. A memorable logo is guaranteed to generate greater profits than before.
2. Never shy away from telling your story
To successfully build a relationship with your customers and connect to them, it is extremely imperative for them to know who you are. Your audience is more likely to remember you – and hence buy from you – when you have developed an emotional connection with them.
Tell the people who you are, what your business is, why you started the business, what it stands for, why it stands for it, and anything else that can be effectively used to create a distinct identity for you and your company. Let your customer feel like they know you before they make the decision of buying from you. Renogy’s about us page on their website is a prime example of how you can share your tale to influence customer behavior.
Telling your story does not only persuade people to do business with you, but it also creates a feeling of trust and goodwill. Take advantage of all the media that are available to you to give the world a glimpse of your brand.
3. Always remember to keep your customers at the centre of all your business plans
Throughout your career as an entrepreneur, remind yourself that you started this business to serve the customers. The better that you serve your customers, the better your image becomes. Know that most of your branding is because of word of mouth.
It is always a good idea to enhance the user’s experience with your company. Facilitate your customers in ways that your competition is failing to do. For example Leather Skin Shop tactic to generate more goodwill and hence more customer’s by allowing the customers to design their own customized jackets with a professional logo is a fantastic way to build their brand.
4. A little digital marketing can go a long way
One of the most effective and cost-efficient ways of building your brand is by advertising yourself through digital marketing. With the development of new software and computer technology, it has become easier than ever to gain some visibility – given that you make smart choices and invest in the right things.
Using SEO and PPC, along with social media and email marketing – there are countless ways you can market yourself digitally. Hiring a quality digital marketing agency such as Setalks can work wonders at improving your image in the market, while also making yourself more visible to your target customers.
The need for making your own identity
Today, there are countless new businesses starting up each day. With the advancement in computer technology and artificial intelligence, it has become especially easy to build an online company right from the comfort of your home. People are turning in droves to the prospect of opening up their own e-commerce store and do their business.
Because of the unlimited opportunities for starting a new online business today, a lot of people have turned down their regular jobs to be entrepreneurs. As a result, the competition is getting more and more fierce every day. There are more services out there than there are customers – and the need to stand out and appear different from all the others has become stronger than ever for an e-commerce store.
Quality branding is one of the most efficient ways to combat the increasingly intense competition in the corporate world. It is only when you give the customer a good reason to do business with you is when they will give you your money – and what is a better way to convince them of it than to be recognized as someone different and worthwhile?