The fact that your brand needs to convey trust may be obvious. You know that unless people trust you, they won’t buy from you. What’s less obvious is how you can inspire trust.
Starting with your logo is a simple way to create a powerful first impression. Your logo can reflect your brand, its values, and culture. Here are some factors to keep in mind if you want your logo to inspire trust. We discuss Logo Psychology: How to Create a Logo that People Trust.
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Keep it simple and recognizable
A simple design is instantly recognizable no matter where it appears. When your target audience can instantly recognize your logo, it’s a massive boost to your business.
Slack, a workflow app, decided to redesign its logo because it was too complex. It had 11 different colors that sometimes look really bad when placed with a background of any color other than white.
They developed different versions of the logo to compensate and cohesiveness was lacking. They now have a logo that’s more structured and straightforward, making it easier to recreate on all platforms.
Finding out more about your customers and what they expect can help you to design simple and recognizable logos they will trust. A look at www.paperwritingpro.com is available to help you do statistical research.
Your logo must reflect your industry
If you want people to trust your logo, you have to take your industry into account. For example, a brand selling children’s clothing will want to portray a family-oriented image. A financial brand will want to convey stability and respectability.
A logo design study was conducted by Venngage and Survey Monkey about what logo styles people trust most. Over 1,000 adults were surveyed using logos from six different industries.
One of the conclusions reached was that consumers want brands to be upfront and people seem to be more likely to trust industries that are typical “less trusted” if they are clear about who they are and what they do.
Choose the right colors
The link between brand identity and color is strong. Many emotions and ideas are attached to colors. Studies about marketing that focused on color found that a brand is often instantly judged by the colors it uses. Color may not have a direct influence on trust but the using right color choices to align with your industry can help to create trust.
Labrecque and Milne’s research on color differentiation in the marketplace revealed how certain industries often use particular colors. For example, they found that over 75% of credit card brands used blue in their logos. They also found that over 60% of retail industries used red.
Use of a particular color is not a guarantee of success but choosing the wrong color can cause your brand to be overlooked by your target market.
Select the right font
Fonts also have an influence on people’s impression of a brand. A well-chosen font can emphasize the advantages of your brand, while an inappropriate one can undermine trust.
You can get a writer to help you write a business plan and this, in turn, can help you to decide what font is most appropriate to win the trust of your audience.
Serif fonts are classical fonts that convey reliability, tradition, and comfort. Sans-serif fonts are more modern and convey novelty, aspiration, and neatness. Script fonts that look as though they were written with a pen are seen as elegant and creative.
A font can convey the character of your brand and capture the attention of your audience. It can help to make your brand memorable. Do you want to give the impression of being responsible, neat and organized? Do you want to create a playful, airy, fun-loving impression? Choosing the right font can help you to do this.
Should you follow a design trend?
Many brands update their logos after a certain period to keep up with current trends. When you’re thinking about following a logo trend, you have to consider the goals of your business.
Creating a logo in response to a trend means a time will come when it becomes outdated and unappealing. If you want to have a more timeless appeal, you need to think about more than just following a trend.
When creating a logo design, various factors such as typography, fonts, colors, and design trends have to be carefully considered. Your logo is one of the most crucial elements in creating the first impression of your business. It must be simple, easy to recognize and appropriate to your industry. Your logo can instantaneously put people off or draw them in and make them want to find out more about your brand.
We hope this article about Logo Psychology: How to Create a Logo that People Trust has be of value and please leave any comments you have below.
Justin is a blogger from Leicester, England, UK. When not teaching his little students and rooting for Leicester FC, he loves to share his thoughts and opinions about education, writing for top essay writing services