There is a lot of current research related to typography these days. This is a topic of great interest to logo designers. As we all know that logo has been a powerful force for a long time, and it has a big impact on company branding. Join us in this article as we look at Font Psychology and Typography Inspiration in Logo Design.
Continue reading “Font Psychology and Typography Inspiration in Logo Design”
When it comes to buying products, companies have gone beyond conventional marketing practices to understand how the minds of consumers work, to achieve very high sales. This trend leads to what is known as behavioral economics. In this article, we discuss Purchasing Psychology: How Big Brands Make Us Buy Their Products
Continue reading “Purchasing Psychology: How Big Brands Make Us Buy Their Products”
The fact that your brand needs to convey trust may be obvious. You know that unless people trust you, they won’t buy from you. What’s less obvious is how you can inspire trust.
Starting with your logo is a simple way to create a powerful first impression. Your logo can reflect your brand, its values, and culture. Here are some factors to keep in mind if you want your logo to inspire trust. We discuss Logo Psychology: How to Create a Logo that People Trust.
Continue reading “Logo Psychology: How to Create a Logo that People Trust”
Graphic design has become one of the most important marketing tools of today. The success of it depends greatly on the audience and how people respond to it. With that in mind, we can say with certainty that graphic design is more than an investment in time or money – it is a personalized approach that focuses on the audience.
To create a design that stands out and meets the eye of the person looking at it, you need to look at and study design psychology. The preferences of the clients are the key to success and these seven tips will help you get it right.
Continue reading “Design Psychology: 7 Useful Tips to Cater to Client’s Preferences”
Due to a popular tweet of mime The Logo Creative is going to look at Colour Theory, Meanings, Associated Words and we will also dive in and and learn about basic colour theory. Below is the tweet i sent out back in January and it one of my most popular tweets gaining quite a few likes and re-tweets so i thought i would make an article about Colour Theory, Meanings, Associated Words. The video at the end of the article is also really good its simple but very informative.
Continue reading “Colour Theory, Meanings, Associated Words”
