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Colours & Emotions - How Different Colours Affect Perception and Mood

Colours & Emotions: How Different Colours Affect Perception and Mood

Colour psychology is a study about the effect colours have on emotions and behaviour. And knowing which colours trigger which reactions allows people from various disciplines to use colour as a communication tool. In this article we discuss Colours & Emotions: How Different Colours Affect Perception and Mood.

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Which Psychological Laws Do You Need On Your Website

Which Psychological Laws Do You Need On Your Website

It is not easy to satisfy online users. With so many websites and online resources available for their queries, you have to do something different. And that’s why web design psychology has become more important for designers. The application of web design psychology is evidence of how enterprises care about their customers. In this article we discuss Which Psychological Laws Do You Need On Your Website.
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Font Psychology and Typography Inspiration in Logo Design

Font Psychology and Typography Inspiration in Logo Design

There is a lot of current research related to typography these days. This is a topic of great interest to logo designers. As we all know that logo has been a powerful force for a long time, and it has a big impact on company branding. Join us in this article as we look at Font Psychology and Typography Inspiration in Logo Design.

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Purchasing Psychology: How Big Brands Make Us Buy Their Products

Purchasing Psychology: How Big Brands Make Us Buy Their Products

When it comes to buying products, companies have gone beyond conventional marketing practices to understand how the minds of consumers work, to achieve very high sales. This trend leads to what is known as behavioral economics. In this article, we discuss Purchasing Psychology: How Big Brands Make Us Buy Their Products

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