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Graphic Designer's Guide to The Psychology of Logo Shapes

Graphic Designer’s Guide to The Psychology of Logo Shapes

  • 27/01/202225/01/2022
  • by The Logo Creative
  • For a business to be successful, it must have a well-known logo. It is the face of the company and the center of attention. While also reflecting the company’s message, an engaging design will attract clients, trigger emotions, and encourage them to interact with the brand. In this article we discuss Graphic Designer’s Guide to The Psychology of Logo Shapes.

    Rather than facts, consumers make purchasing decisions primarily on feelings. If you have a strong logo, customers will be loyal to your brand.

    When it comes to comparing companies, symbolism is really important. It takes only a few seconds to make an impression, but a consumer must see it 5 to 7 times before remembering it.

    If a company is to succeed, it must have a strong visual identity with its customers. Thinking on universal meanings would help this strategy.

    Table of Contents

    • The Psychology of Forms
    • Balanced Harmony
    • Emotions and Colours
    • Typography
    • Join The Logo Community

    The Psychology of Forms

    Using different logo form ideas, brands can communicate their values and ideals by subconsciously provoking different emotions in us.

    Logos with circles and curved lines indicate compassion, harmony, and femininity. They have a cyclical quality to them. The Olympic rings, which signify unification across nations and groups, are the most well-known illustration of this.

    Olympic Rings Logo Design

    Triangles are masculine and strong emblems. They can be found in legal, religious, and scientific organizations.

    Squares provide a brand a more trustworthy image. Many businesses employ these four-sided shapes to provide a sense of comfort and efficiency to their customers. Microsoft’s logo is a great example of a square logo with a splash of color to give some personality.

    Microsoft Logo - 5 Stories Which Prove That A Great Logo Can Be Created on A Budget

    Vertical lines appear more professional, whilst horizontal lines appear to be more soothing and relaxing. Diagonal lines have a vivid and colorful appearance, but their misuse can give off an untrustworthy vibe.

    Organic shapes are a great tool for attracting attention because they imitate real-world items while still allowing for creativity.

    Balanced Harmony

    While your logo’s structure may be flawless, it must have a harmonious mix of colors and fonts to be truly outstanding. Gestalt theory is linked to this concept, which is critical for designers.

    It states that the sum is greater than the sum of its components. This concept was picked up by psychologists in order to learn more about how people process sights. Six design concepts are generated by this philosophy.

    • The prominence or dominance of elements in a logo can be determined by their closeness and placement within the design.
    • Closure: The ability to visualize an image even though portions of it are absent by filling in the gaps with negative space.
    • Creating a flow inside the design to direct the viewer’s attention to key areas is called continuity.
    • Connecting the foreground and backdrop to see them as a whole is known as figure-ground.
    • Logos don’t have to be symmetrical, but they should have a good balance of type and shapes.

    Emotions and Colours

    Paybis Logo Design

    Designers from Paybis use very little colours and prefer the use of a simple half circle shape with a touch of purple as their brand mark. Purple is a colour associated with monarchy, as well as compassion and creativity. The user is made to feel like they want to feel when interacting.

    When it comes to branding, it’s no different. Colours, like shapes, elicit distinct emotions in us. This strategy can be used by businesses when creating logos.

    Tinder Brand Identity Spotlight

    Red is a color that can represent love, power, or passion. Tinder uses this color, which alludes at the spark of romance, along with their flame-like emblem. Optimism, fun, and trust are all associated with the color orange.

    mcdonalds logo design

    McDonald’s logo design is yellow, which represents pleasure, cheer, and joy.

    Starbucks-Emblem-logo-design.

    Green, like nature, exudes a sense of tranquility, harmony, and relaxation which is what Starbucks aim for.

    IBM Logo - World's Most Well Known Logos And What You Can Gain From Them

    The color blue, which is akin to the color of the ocean, is associated with calming energy and tranquility, as well as professionalism.

    Baskin Robbins Logo

    Pink is a happy, youthful, and feminine color. Black, on the other side, is strong, refined, and contemporary.

    Apple Logo Design

    Gray is a wonderful color to choose when you want to convey professionalism and neutrality like Apple for example. Finally, brown is a soothing and reliable color.

    Typography

    You must use a typeface that is consistent with your brand. The letter font you select is as important as the shapes and colors you use. These three parts must be blended smoothly to make a fantastic logo design.

    It is recommended that you contact a professional designer to create or update your brand logo. If you want to try your hand at making a logo, there are a plethora of websites where you may do so.

    Remember that the composition of your logo must be flawless, with a scaling capability that allows it to alter size to fit in different areas, such as online or on packaging. There must also be some element of surprise.

    Join The Logo Community

    We hope you have enjoyed the Graphic Designer’s Guide to The Psychology of Logo Shapes. If you would like more personal tips, advice, insights, and access to our community threads and other goodies, join me in our community.

    Learn from our Founder Andrew who personally writes our community newsletter. You can also comment directly on posts and have a discussion.

    *TIP – Looking to learn logo design? We recommend the Logo Design Online Masterclass, it will teach you how to plan, design and execute logo designs. The course has also had great feedback from the design community.

    Learn Logo Design Online - Logo Design Master Class

    Posted in Logo Design
    graphic designLogoLogo DesignLogosPsychologyShapeShapes

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

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Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

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Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
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https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
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Join The Community Newsletter Group:
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We have recently partnered with Mr Mockup:
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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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But just like me you got this!"

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

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