A logo that you’ve put a lot of time and thought into is something to be proud of. And you should do as much as you can to show it off – after all, that’s the main point of creating one in the first place! In this article we discuss Making the Most of Your Logo.
It can sometimes be hard to figure out the best way to leverage the full potential of your logo though, especially for some types of businesses. It’s a good idea to take a step back and evaluate the options available to you.
You’ll often find that you can do more than you currently are doing:
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Flags, Posters and Stickers
One of the most effective ways to show off your logo in an unobtrusive, yet noticeable manner, is to order custom printed flags, posters and other similar items with it.
When it comes to that, Discount Displays is probably your best bet. The company has been around for a while and has built up a lot of experience and goodwill with their customers, making them one of the most prominent manufacturers of printed banners and related items.
Make sure you have an idea of what you want to order before contacting them for quotes though – if this is a larger order, making that known in advance can sometimes tip the odds in your favour.
Another great step you can take is to go for branded merchandise. This can include a huge variety of things. Some of the popular choices include mugs, umbrellas, pens, t-shirts and caps.
You should also think of anything you could potentially tie to your business itself, perhaps even some of your own products. Smaller decorative versions of those products can also work.
The important thing to remember here is that branded merchandise can be a bit more expensive to pull off, especially if you care about quality.
You should put a lot more effort into your planning here if you want to get the best deal.
Social Media Packages
This doesn’t work for all types of businesses, but if you can pull it off, it can be a great way to spread your logo around. If you have a heavy social media presence, you can prepare a package of assets for people to use when referencing your business.
This has several benefits. The most obvious one is that it helps you spread your logo more easily. But it also ensures some consistency. By providing people with the correct, polished materials from the start, this ensures that they won’t have to crop your logo in an awkward way, potentially undermining your brand’s value.
These are just some ideas to try out. There is a lot more you can do to make better use of your logo. And if you’ve invested a good chunk of time into making that logo, it makes sense to go all the way and ensure that as many people as possible are going to see it.
Thanks to the internet, there are lots of opportunities for that right now, and you should take advantage of them.
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*TIP – Looking to learn logo design? We recommend the Logo Design Online Masterclass, it will teach you how to plan, design and execute logo designs. The course has also had great feedback from the design community.