In this article, we take a look at the history and analysis of successful logos and to understand what makes a great logo great, tips on how to make great logos.
Michael Cherkashin is an award-winning Graphic Designer and Creative Director. In this article he shares his thoughts on logo design and how anyone can implement these practices to have a great logo for generations to last:
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Teachers often criticize a child who doodles in the classroom. Scribbling and doodling in the margins of your notebook were reprimanded earlier. To think about it, images have been processed by humans earlier than writing. Not any more though. The times are changing. It is now that we are realizing the value of doodling on a professional level. It is available in form of excellent logos, brand images and much more.
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Making your brand recognizable but, more importantly, distinguishable from your competitors is one of the crucial traits. This is essential in the era where people out there look forward towards capitalizing on product similarity and mistaken corporate identity. More importantly, for a person to make a purchase, they usually need to first get familiar with your brand, not just to see what you have to offer but also to study your policies and learn more about your corporate values. All of this can be achieved through a cunning construction of visual identity. Here are some tips on this topic.
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Today Designer Spotlight: Helseutvalget Brand Identity Spotlight
The Health Committee has updated visual identity, website, and printed material, following a need to collect all of its offers under the same profile.
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In this article, I want to share a short video that’s worth a watch – What Makes a Truly Great Logo By Michael Bierut
Here’s how a simple mark ends up meaning something big as a great logo. Joe Posner of Vox, and well renowned graphic designer and author Michael Bierut (designer of the Hillary Clinton logo) explain.
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Today Designer Spotlight: Yii Brand Identity Spotlight
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Today Designer Spotlight: Growth Rings Brand Identity Spotlight
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Today Designer Spotlight: Kakinokinoshita Brand Identity Spotlight
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Today Designer Spotlight: Shimada Co. Ltd Brand Identity Spotlight
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Today Designer Spotlight: Harmony Extracts Brand Identity Spotlight
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