Today Designer Spotlight: Yii Brand Identity Spotlight
This is a beautiful identity design created by Onion Design Associates based in Taipei, Taiwan for Yii – an exhibition identity collaboration with creative director Gijs Bakker co-founder of Droog Design,
A very subtle and minimal exhibition Identity commissioned by National Taiwan Craft Research Institute. Yii – An ongoing exhibition featuring collaboration works of 15 Taiwanese designers and 20 Taiwanese traditional craftsmen. opening at Triennale di Milano this year. Organized by Creative director Gijs Bakker.
— The Logo Creative™ ✏ (@thelogocreative) September 20, 2017
“Yii” (易) – pronounced as the letter E – Taking from the classic text “I-Ching”(易經) (Wade-Giles) or “Yì Jīng”, also known as the Book of Changes, Classic of Changes. The logo mark design as requested by creative director Gijs Bakker (co-founder of Droog Design) – need to be very simple and not looking too “logo”. We decided that a pure minimal typographic approach would work. We selected Avant Garde extra light for its geometrical simplicity. We modified the strokes and spacing as a subtle reference to a Trigram figure marking from the bāguà (八卦) symbol; mimicking one of the eight possible trigrams , “☶” (The solid line represents yang, the creative principle. The open line represents yin, the receptive principle, more commonly known in the west as the yin-yang)”
See More Work By | Onion Design
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