Logos have long been the biggest selling point of a company. Businesses everywhere put a great deal of time, effort, and money into designing the perfect logo that people across the world will forever associate with them. The general population never realizes it, but companies, like dissertation services uk, feel that their logo has a great deal to say about them, so they value its design. In this article we give you the Top 7 Things NOT to Do When Creating a Logo.
Logos are great little designs that can suggest anything about a company. Some hide symbols in their writing that subconsciously suggest an idea to the person who sees it. Others use color combinations to grab the attention of anyone who might pass by. So, what makes a bad logo, and what makes a good one? What are logo do’s and don’ts? Here are 7 things you shouldn’t do when creating a logo:
1. Don’t Forget About Black and White
Do not logo design in color right from the start. Before going on to choose colors, it’s always a good idea to see the design in plain black and white because it shows just how clear it is. A logo that is hard to read or has illegible print may not be noticeable in color, but it will show up in black and white, revealing that fatal flaw.
2. Don’t Get Wordy
When in a company, like a dissertation help london service, says that they want a design to say a lot to people, don’t take it literally! Logos are meant to be something that people will immediately recognize as representing that business. Some people, as a result, think that they should pack a lot of information by way of actual words into the logo, but this is a big mistake.
Starbucks Coffee, for instance, only uses the name of the company in its logo. Burger King does the same thing. There are even some companies that use only a couple of letters or some form of abbreviation to get their point across. Volkswagen uses just that unique blending of the letters “V” and “W” to get their point across. The successful Dairy Queen franchise just uses the letters “D” and “Q”.
Basically, when it comes to the wording on a design, less is more. Things you certainly don’t want to do is list an address or a full company’s name if it’s longer than three or four words.
3. Don’t Blindly Pick Colors
The color scheme of a logo is one of the most important things that comes through in a company’s design. Arbitrarily picking colors because you think they look nice is probably not the best approach. Colors convey something to the public and so should be chosen with care.
A place that sells wings, for instance, may want to get across that their wings are the hottest ones on the market. Because of this desire, picking the color red, as in the “red-hot” would be a great start for the design. The logo for this site, https://writix.co.uk/help-with-dissertation-writing is a great example of a good color choice for a help with dissertation writing service for every student. It’s simple but effective. Students can find help with dissertation easily.
Also, realize that some companies won’t have a simple color combination that can be drawn from their product or service right away. In those cases, more research into what a product’s best colors might be needed.
Pepsi’s blue and red, for example, was no accident. Research has found that the combination of blue and red draws attention, which is why police cars in North America use them for their flashing lights.
4. Don’t Use Too Many Colors
A logo design needs to stay simple in order to convey basic concepts for consumers to see. It’s best to keep in mind that these types of designs are meant to be straightforward and not be an intricate painting! Keeping things down to two or three colors at most is generally the best approach.
There are several examples out there as to great designs by popular companies that demonstrate this. NASA sticks to red, white, and blue. The aforementioned Starbucks uses green, white, and black. The ubiquitous McDonald’s franchise sticks to just red and yellow!
5. Don’t Fuse the Images and the Text
In some cases, like with Volkswagen, the text is the image, but more often, the name of the company and the symbol can, and are, easily separated from each other. A design should reflect this with the symbol of the company able to stand on its own. The Pepsi logo, for instance, frequently uses the symbol without the company title, and people still know what beverage company it represents. The same is true for McDonald’s.
6. Don’t Choose a Bad Font
What makes a bad font? The better question to ask is: what fonts are bad for that specific company, such as a dissertation help service? There are some fonts that no one ever uses for a company, but there are a hundred more that people do. The only issue here is not to use a font that doesn’t match a company.
Using a computer font, for example, evokes thoughts of the eighties and wouldn’t be appropriate for a tech company trying to sell itself as creating technology for the future.
7. Never Use Clip Art
Clip art certainly has its uses. There has been many a PowerPoint presentation that has used bits of it here and there. Clip art can be fun and cute, but it’s also not an option for a professionally designed logo.
This is an absolute no-no for these kinds of designs as clip art is viewed as looking cheap and hokey. It’s best to invest some time and effort in creating a custom-made logo from scratch.
We hope these Top 7 Things NOT to Do When Creating a Logo has been helpful, and remember using these seven don’ts forms a solid base for great, professional logo design. Now, get out there and make one!
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Also published on Medium.