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Why A Premade Logo Isn't Good Enough For Your Business

Why A Premade Logo Isn’t Good Enough For Your Business

  • 08/04/201916/04/2019
  • by The Logo Creative
  • As a designer who sells readymade design templates, you’d think I’d be a fan of premade logos. As it happens, I’m really not – but don’t call me out as a hypocrite just yet… there are some pretty good reasons why. Read on to find out Why A Premade Logo Isn’t Good Enough For Your Business

    You see, marketing materials like flyers and brochures – the likes of which I sell – have a limited lifespan. Once an ad campaign comes to an end, the content you’ve used is mostly gone forever.

    On the other hand, a one-off flyer design is hardly the crux of your business’ image, and no matter how memorable the design may be, consumers will quickly forget.

    So if another business in your local area happens to use the same design template (or, as is more likely, the same template-using designer) the chances of people noticing are slim to none. In fact, you’ll probably be the only person who does.

    The same, however, cannot be said for off-the-shelf logos.

    Logos are far more important. A good logo is the centerpiece of a business’ branding, and though periodically updated, their lifespan outweighs that of any other marketing asset.

    Should you and another local business be caught using the same pre-made logo template, customers will surely notice. And this is just the tip of the iceberg.

    In my opinion, there are far more fundamental issues with using logo templates, issues which extend far beyond a little red-faced embarrassment. Issues, even, that could impact the longevity of your business.

    Shall we dig in? Here are 8 problems with using readymade logo templates:

    Table of Contents

    • You Cannot Trademark a Logo Template
    • Shows a lack of investment in your brand
    • They’re just not as good!
    • Unsavory businesses could sully your image
    • It’s never actually “yours”
    • Logo templates are a temporary solution
    • They’re often not designed by professional logo designers
    • Limited usability
    • Ready to invest in your logo?

    You Cannot Trademark a Logo Template

    The trademark (™) and Registered ® symbols are used to signal that a word or graphic is being claimed by a specific company as trademarked.

    Trademarking your business name and logo is key to protecting the brand you’ve worked so hard to build. Without a trademark, anyone can set up a similar business in your market and trade with the same name and branding assets.

    This brings us to probably the biggest overall issue with premade logos: the fact that you cannot trademark them.

    Whilst many premade logo templates will often meet visual requirements to be trademarked, you need to be the sole owner of the image to successfully apply.

    When you ‘purchased’ the template from a design marketplace, you weren’t actually purchasing ownership of the graphic. You were simply purchasing a license to utilise it.

    Shows a lack of investment in your brand

    Purchasing a readymade logo template may seem like a cost-effective decision, especially in the early days of your business.

    But over the long run, this lack of logo investment could cheapen your brand. If you are committed to your business, show it, and get behind your branding 100%.

    Developing a custom logo may feel like a hefty expense right now, but it’ll pay dividends in years to come.

    They’re just not as good!

    As a professional designer myself, I can recognise off-the-shelf logos from a mile away.

    They’re very generic (as they need to be applicable to as large an audience as possible), and they’re often churned out in the thousands by low-skilled designers.

    If you really are scrimping and saving every penny, then so be it. But it’s important to understand your logo is not just there to identify your business. With just a glace in a crowded marketplace, your logo should tell a story to your customers, indicate your values and express the passion and energy you have for your products.

    Unfortunately, a generic broadly-produced logo template will never be able to capture the highly subjective traits specific to your business, and it’ll show.

    As we’ve said here before, a logo is a company’s unique visual identifier, it must be simple, memorable, versatile and timeless.

    Unsavory businesses could sully your image

    Any press is good press, right? Not so fast…

    Imagine you flick on the 6 o’clock news to find your logo plastered all over the screen, only it’s not you being covered, it’s another company caught in some unscrupulous business.

    This other company is receiving a huge amount of bad press for their criminal activities, but unfortunately, they share the same logo as you.

    As far-fetched as this scenario may seem, it is a very real possibility for businesses that choose to use premade logo designs. There’s nothing to stop dodgy business people having the same logo and branding as you.

    It’s never actually “yours”

    One of the benefits of owning your own business versus working as an employee is the enormous satisfaction you get from being the owner.

    Even through the hardest of times and frequent difficulties it takes to run a business, you can feel proud that you are the owner, and you make this business successful.

    I would argue the same pride should be felt when you hand out your business card, but can you be proud of a brand that isn’t actually yours?

    A brand you simply picked off the shelf, rather than delicately developed to be an exact representation of your values?

    Logo templates are a temporary solution

    As the age-old quote goes, “Buy Quality, Cry Once- Buy Cheap, Cry Forever”

    Hiring a professional logo designer might seem expensive when compared to the price of a downloadable template, but as your business grows, there’ll come a time when you need to rebrand anyway.

    As you’ll eventually need to invest in a unique logo, in my opinion, it’s better to get it done in the beginning. Logos can be forever, so even though the upfront cost may be more than a template, it won’t be wasted.

    In fact, with a strong brand by your side from day one, you’ll likely increase customer recognition, credibility and potentially improve chances of success.

    They’re often not designed by professional logo designers

    A logo may seem like just a pretty graphic, but there’s actually quite a lot of planning goes into them. A logo should be responsive, scalable, suitable to be stitched, printed in black and white and used on packaging. It should be recognisable with just a glance, clean, simple and free of distraction.

    Professional logo designers consider all these elements when creating a logo for a client. They research exactly how a logo will be used and ensure their work is a practical choice.

    But when it comes to readymade templates, the logo’s designer has never met you, so the logo cannot possibly be tailored to your usage. Likewise, the designs are often quickly thrown together with little thought or care for how the logo will be used.

    More often than not, off-the-shelf logo templates are just pretty graphics, and not actually a real logo.

    Limited usability

    From print to screen, big to small and in any colour imaginable. Professional logo designers work hard to ensure their designs can be used in a wide variety of situations.

    The same can not often be said for templated logo designs. More often than not, a downloaded logo comes in one shape and size, with very little thought to how it’ll be used when extra small or extra large.

    This is repeatedly problematic for business owners who need to place tiny logos at the bottom of products or marketing materials. With only one size and shape of your logo to work with, you’ll quickly run into problems.

    Ready to invest in your logo?

    After reading this post I’m sure you can see now why pre-made logos are bad for your business. Instead, choose a professional designer, like us here at The Logo Creative, and invest in a tailored-made solution for your brand.

    But don’t just take our word for it, check out some of our testimonials and see for yourself!


    Author Bio
    Jen Smith is a Content Writer and Developer at Brandpacks. She loves working in the ever-changing world of digital and is fascinated by the role content plays in today’s marketing.

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group: https://thelogocreative.substack.com/subscribe 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
▶️ Take a step back 
▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #showyourwork #austinkleon
    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #austinkleon
    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

 - Andrew Marriott - The Logo Creative 

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

- Andrew Marriott - The Logo Creative™

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

_________________________________

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    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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    The Logo Creative - International Strategic Logo and Brand Identity Design Studio

    The Logo Creative™
    Logo & Brand Identity Studio

    Part of The AJR Group™

    International Design Studio
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