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7 Reasons Why A Good Logo Is Important For Your Small Business

7 Reasons Why A Good Logo Is Important For Your Small Business

  • 09/02/202101/04/2021
  • by The Logo Creative
  • The retail realm is saturated with exceptional small businesses, each vying tirelessly for the consumers’ attention. An effective logo is one of the most powerful promotional tools that can help you grab attention and curate a prominent brand identity. In this article, we share 7 Reasons Why A Good Logo Is Important For Your Small Business.

    Your logo is a visual representation of your small business, which is crucial for creating a significant first impression. A well-designed logo can inspire your potential customers, open channels for further interaction, and eventually close sales.

    However, generating a memorable logo refers to the design element and extends to your mission statement, product quality, and customer service. Allow us to elaborate!

    According to statistics, it takes approximately five to seven interactions before a client remembers a brand and recognizes its logo.

    Thus, you need to deliver a quality product and provide impeccable customer service every time to ensure returning consumers.

    Only then can you make your logo stand out from the crowd and foster a positive feeling, amongst the clientele, towards your small business.

    In addition, while you may have limited financial resources to establish and market your small business, logo design is not the place to save costs.

    You need to invest your due diligence in creating a The logo that emulates your brand image and business values.

    Also, a good logo will:

    Table of Contents

    • Define Your Brand Identity
    • Exhibits Professionalism
    • Invites Customer Interest
    • Increases Sales
    • Distinguish Your Business
    • Forge Brand Loyalty
    • Endorses Consistency
    • Attributes to a Good Logo:
    • Bottom Line:
    • Join The Logo Community

    Define Your Brand Identity

    As a small business owner, you want to create a unique identity for your brand. You want to make your mark in the notoriously brutal consumer market and communicate the brilliance of your products and services.

    The logo serves as one of the essential building blocks of the story behind your company and its values.

    The color combination, typography, and graphics determine if your brand identity is, for example, whimsical, elegant, conventional, or futuristic.

    A concrete logo provides a better understanding of your products or services at a single glance.

    Moreover, your logo will take centre stage in all of your marketing campaigns. It is transcribed everywhere, on your merchandise, business cards, packaging, landing pages, and social media.

    If it is generic and unremarkable, you may lose potential customers that a good logo is bound to attract. On the other hand, a marketable, easy to interpret logo leaves a positive brand image and is an asset to your brand identity.

    Exhibits Professionalism

    Your business statement and company vision might be competitive and inspiring. Your products and services may be innovative and distinguished.

    You may have a team of competent and intelligent individuals.

    However, if your business logo is poorly constructed and hastily designed, it will fail to convey your professionalism. Mediocre logos are an immediate turn-off because they raise the question of the authenticity of the company.

    This leads to the narrative that if you have cut corners while creating your custom logo, your products or services might also be subpar.

    Consequently, potential clients may refrain from interacting with your brand, and you will miss the opportunity to exhibit your true potential.

    On the other hand, a professional logo design expresses an image of competence and expertise.

    It shows that you care about your business, pay attention to detail, and are a reliable brand.

    Invites Customer Interest

    According to a Microsoft study, an average customer’s attention span is just eight seconds, and it is decreasing every year.

    So, you have mere seconds to generate interest in your brand before the prospect moves on.

    A notable logo piques the viewer’s curiosity and may hold their attention long enough for a sustainable engagement.

    It can compel them to interact with the business, discover the products and move down the conversion belt.

    When done right, a logo can connect with your audience emotionally and attract them towards your products or services.

    The aesthetically pleasing appearance of your logo forms a constructive association and makes your brand memorable.

    Increases Sales

    Your logo may not directly influence your sales, but it can trigger a chain of events that allows you to attain your business goals.

    Once a customer has purchased from you and had a good experience with your business, your logo will evoke positive feelings.

    They will associate your logo and brand with quality products, smooth transactions, and amazing customer service.

    Consequently, whenever they see your logo, they will recognize the brand and may even be willing to become returning consumers.

    After all, customer retention often requires less input and yields more results than customer acquisition.

    Research also shows that the probability of a small business selling to a repeat consumer is sixty to seventy per cent.

    n the other hand, the possibility of selling to a new prospect is only five to twenty per cent.

    Distinguish Your Business

    The evolution of digital marketing has led to fierce competition amongst small businesses. Extensive social media use and the constant bombardment of ads on the newsfeed have made the viewer desensitize towards promotional posts.

    As mentioned above, an effectual logo grabs attention. It holds the consumers’ attention and draws them in. In addition, the perfectly designed logo is a graphic representation of why your brand is unique and different from your niche.

    For example, your small business sells loungewear, but what makes you different is you use sustainable material. Your logo can drive this message home through a green background or a recycling symbol intertwined with your brand’s name.

    In simple words, your logo conveys your mission statement and highlights how you are different from your competitors.

    Forge Brand Loyalty

    Brand loyalty is not easy to achieve. You have to provide impeccable service every time to retain your clients.

    A good logo plays a small yet significant part in fostering the feeling of devotion towards your business.

    As your commercial endeavor evolves and more people start recognizing your logo, they feel an immediate sense of devotion to your company.

    If your business’s previous customers are in the market to purchase something that you sell, your logo will serve as a beacon to direct them to your business.

    Furthermore, there is always the likelihood of your consumer forgetting your business’s name, but research shows that pictures are easier to remember.

    Therefore, you often notice companies distributing merchandise with logos to nurture brand recognition, and as a by-product, loyalty.

    Endorses Consistency

    Business marketing is no longer confined to print media. You need to advertise your brand on social media, blogs, and websites in addition to the traditional pamphlets and newspapers.

    When your logo appears consistently on every tangible and intangible platform, it creates cohesion and harmony.

    Your brand appears more in control of its operation and looks trustworthy. The audience also craves consistency as it denotes a certain level of professionalism and accessibility.

    On the other hand, if you have a poorly constructed logo that lacks scalability, you are forced to alter it for every media.

    The logo fails to make a lasting impression on your prospects as the logo appears altered on different platforms.

    Attributes to a Good Logo:

    As discussed above, logos are your first impression of your business that sets the tone for future engagement. The following are the qualities of a logo that generates results and empowers your business to succeed:

    • It should align with the core values of the business and reflect it in its representation.
    • The company name embedded as the main feature in the logo results in wider recognition. The logo itself becomes a form of crisp advertisement that is clever and effective.
    • A simple design is memorable and easy to recognize. Too many individual elements in a logo make it appear cluttered and incomprehensible.
    • The colors should be relevant to the target market. For example, colors can trigger different emotions in people. Bright, vibrant logos are great for toy companies, while deep, rich tones are more appropriate for a coffee company.
    • Fonts are also important as they provide great insights about your products and services. In general, soft fonts with flair portray a business with a dominantly female target audience, while geometric typography denotes assertive branding.
    • A versatile design allows your logo to fit seamlessly with all your branding material. It should be scalable to be utilized in various ways without losing its essence. For example, a good logo is noticeable regardless of whether it is on a business card or a billboard.

    Bottom Line:

    Building a logo may not be your top priority while curating your brand image, but it is a crucial part of your small business.

    It gives you a fighting chance amongst the cluttered marketplace and allows you to carve a niche for yourself.

    A good logo is a visual expression of your company that can grab attention and make your business memorable.

    It also forms the basis of an effective first impression and pays tribute to your professionalism. Finally, it serves as a beacon amongst the digital jargon that clutters our screens and creates a unique identity for your company.

    What are some of the most amazing logos you have ever seen?

    Join The Logo Community

    We hope you have found these 7 Reasons Why A Good Logo Is Important For Your Small Business helpful.

    If you would like more personal tips, advice, insights, and access to our community threads and other goodies, join us in our community.

    Learn from our Founder Andrew who personally writes our community newsletter. You can also comment directly on posts and have a discussion.

    *TIP – We recommend The Ultimate Guide to Logo Design eBook. Get instant access to over 100 pages of practical and actionable insights about logo design. It’s written by our friend Kyle Courtright, who we have interviewed, and it’s packed full of great content. Well worth having as a trusted resource!

    The Ultimate Guide to Logo Design eBook


    Author Bio
    Erica Silva is a blogger who loves to discover and explore the world around her. She writes on everything from marketing to technology. She enjoys sharing her discoveries and experiences with readers and believes her articles can make the world a better place.

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

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Looking for more creative content? Check out our website. 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
▶️ Take a step back 
▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

- Andrew Marriott - The Logo Creative™

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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#brand #branding #marketing #positivity #brandingdesign #brandmarketing #brandidentity #brandidentitydesign #entrepeneur #entrepreneurship #entrepreneurlife #entrepreneurmindset #business #businessquotes #businesstips #graphicdesign #graphicdesigner #brandstrategy #businessstrategy #growthmindset #growth #freelance #scaleyourbusiness #businessowner #businessofdesign #bizofdesign #smallbusiness #startup #solopreneur #businessideas
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    The Logo Creative - International Strategic Logo and Brand Identity Design Studio

    The Logo Creative™
    Logo & Brand Identity Studio

    Part of The AJR Group™

    International Design Studio
    info[at]thelogocreative.co.uk
    Phone: +44 (0) 1709 527 200
    Mobile: +44 (0) 7807 085 003

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