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8 Biggest Logo Redesigns of 2019 That You Should Know - Logo Design - Logo Designer

8 Biggest Logo Redesigns of 2019 That You Should Know

  • 07/01/202006/01/2020
  • by The Logo Creative
  • Design is an important part of any business. Whether you’re designing a book cover, creating a new brand, or simply trying to draw people to your website, it’s crucial that you get the right look for your business. But equally important is making sure that your designs stay relevant over many years — and that means being willing to give your logo a facelift every so often. Join us in this article as we take a look at the 8 Biggest Logo Redesigns of 2019 That You Should Know.

    As such, 2019 was a big year for rebranding initiatives. All year, companies turned their sights toward the future, ready to strike out and make their mark on the new decade.

    With that in mind, let’s look at 8 of the biggest logo redesigns from the final year of the 2010s.

    Table of Contents

    • Facebook
    • Slack
    • VW
    • Firefox
    • Android
    • Yahoo
    • Warner Bros
    • Reebok

    Facebook

    8 Biggest Logo Redesigns of 2019 That You Should Know - Facebook Logo Design 2019

    No, not Facebook the social media app — Facebook the brand.

    If you’re asking What’s the difference?, that’s precisely what this new branding effort is trying to address. Over the past 15 years, Facebook has grown to acquire several other apps and products, such as Instagram and WhatsApp, and the new logo is part of an effort to provide branding cohesion.

    The new design features a shift from lowercase letters to uppercase, as well as a slim new font. The color varies depending on the app where the logo appears, allowing each product its own identity while still tying into the larger Facebook family. It’s a sleek scheme that will carry forward well enough into the 2020s, though it’s anyone’s guess whether it will foster a more positive perception of Facebook in the public eye.

    Slack

    8 Biggest Logo Redesigns of 2019 That You Should Know - Slack Logo Design 2019

    Wow, did this one cause a stir.

    Who would have thought that switching away from a hashtag would generate such intense discourse? Not the folks behind Slack’s new logo, that’s for sure. The chat program, used worldwide by groups ranging from hobby enthusiasts to corporate headquarters, has been a standard in workplace communication since 2013, giving the old logo a lot of brand recognition.

    So why the change? For one thing, eliminating of the iconic hashtag was part of an attempt to simplify the color palette, getting rid of the multiple shades appearing where those overlapping bars blended together. Yet it’s hard to understand why they thought the new look was simpler. Yes, there are now only four basic colors, but the symbol itself is a lot more detailed.

    Still, it’s a clean, distinctive design. Aside from the symbol, the new font is slightly thicker and squatter, with a different styling for the “a” and “k.” The edges are sharper, and the whole thing is rendered in pure black instead of a dark gray.

    VW

    8 Biggest Logo Redesigns of 2019 That You Should Know - VW Logo Design 2019

    Although it’s been updated a lot in the 80-some-odd years since it was first introduced, the core concept of the Volkswagen logo has remained the same: the stacked V and W contained within a circle. The branding is instantly recognizable, whether on the front of an all-new electric car or the dented grill of an old bus-style van.

    In the modern era, the new logo leaves behind the 3D chrome look, replacing it with a flat version of the iconic design. The lines are thinner, and they’ve opened up space around the bottom of the W for the first time ever.

    Along with the new visual, VW released its first-ever “sound logo,” a woman’s voice that will not just accompany ads, but also provide the start-up sound of their new electric engines. Is it gimmicky? Sure. A new marketing trend? Only time will tell on that one.

    Firefox

    8 Biggest Logo Redesigns of 2019 That You Should Know - Firefox Logo Design 2019

    Firefox has long been on a quest to simplify their logo. Originally, there was so much detail — too much, really. Visible continents on the planet, flecked fur, black nose… it was all adorable, but busy and largely impossible to make out in smaller icons.

    Our beloved fox has gotten much more streamlined over time, and now he takes it a step farther, tucking his paw in and hugging the planet more fully with his whole body. Though this logo actually manages to bring back the distinction in his fur between the “bib” and the rest of the body — a sweet touch, to be sure.

    I’m not sure that I love the hue of the planet shifting toward purple, though. Especially since the last design did away with continental outlines, it makes the whole thing look less like the planet and more like a… marble? A ball? Which does lose a bit of the logo’s “concept,” and muddy the whole imagery somewhat.

    Still, it’s a clean and modern update with plenty of room for growth in the future.

    Android

    8 Biggest Logo Redesigns of 2019 That You Should Know - Android Logo Design 2019

    Ten years after the release of the first Android phones, the mobile OS is getting a branding overhaul.

    At a surface glance it might not seem that different, but in fact the small changes are numerous. First, the droid was brought into the logo directly to strengthen the branding imagery, albeit reduced to a head rather than the whole body. Next, his color was updated from a lime green to a minty green, and small tweaks were made to the positioning of his eyes and antennae. Finally, the font was shifted from green to black, and the shape of the letters updated to be both more modern and cohesive with the curves of the droid’s head.

    In this design update, accessibility was the driving factor. Green is a tricky color for color-blind consumers, especially in the shade of the original designs. By updating to a bluer hue for the robot, Android can connect better with its global marketplace, as well as give themselves a logo that shows up more clearly on a wider range of background colors.

    The tweaks to the android’s head also lend it a softer, more human touch, with the small adjustments allowing it to convey a shockingly wide range of expressions and emotions. It’s a positive step forward for the tech conglomerate, and one that will be interesting to watch unfold in the new era.

    Yahoo

    8 Biggest Logo Redesigns of 2019 That You Should Know - Yahoo Logo Design 2019

    Yes, they’re still around. Every few years, Yahoo redesigns their logo to remind you of that fact.

    I was never fond of the logo they just replaced, so I’m more than happy to see it go. The thin, beveled fonts and slightly larger second “o” just screamed old-fashioned to me, and not in the nostalgic way.

    The new design does kind of the opposite of Facebook: shifting from uppercase to lowercase, and going with a thick font instead of a thin. Yet somehow, both redesigns manage to look fresh and modern. The playful slant of the exclamation mark harks strongly back to the original branding, but this time without making it feel outdated.

    Shockingly, it… kind of makes me want to see what their site has to offer these days? Which means that if we were to rank the redesigns based purely on effectiveness, this would have to be the winner.

    Warner Bros

    8 Biggest Logo Redesigns of 2019 That You Should Know - Warner Bros Logo Design 2019

    In the most unexpected change of 2019, Warner Bros has ditched the golden shield they’ve been brandishing for what feels like forever in favor of a simple blue-and-white emblem.

    Like Volkswagen, they’ve left behind a raised, metallic design in favor of flat colors that translate better to usage in a wide range of media. They also dropped the banner running across the logo, and the shield itself has narrowed, aligning better with the golden ratio. Alternate versions include one with a custom font face displaying the name “Warner Brothers” beneath the shield, as well as a slightly embossed version for when they want something a little fancier.

    Similar to several other redesigns this year, Warner Bros’ biggest reason for the update is to make their design more versatile. By going monochromatic, they allow themselves the flexibility of changing up the colors to match whatever franchise they’re promoting. Early images also showed them using the outside shield shape as a “window” into which characters from their various movie and TV properties can look out.

    Overall, it’s a fresh change that should allow them to achieve exactly the sort of cohesion they’re looking for as they move toward their 100th anniversary.

    Reebok

    8 Biggest Logo Redesigns of 2019 That You Should Know - Reebok Logo Design 2019

    I have to admit, as someone who grew up in the nineties and hasn’t been very aware of athletic shoe brands since, it was difficult for me to even realize that Reebok had updated their logo. Even once I did find out, it took me a while to realize the logo they just introduced wasn’t the old logo they were replacing.

    That’s not a criticism of the branding, however, but a testament to just how much the new design is kicking it old school. With a slight tweak on a font first introduced in the late seventies and the sweeping motif I recognize from my own childhood, Reebok is throwing their branding back to an era when they were among the kings. It’s a classic look that screams Reebok to the millennial demographic, though I do wonder how it will play with younger audiences. Still, it’s interesting to see a company reversing a previous logo change, and a perfect encapsulation of the cyclical nature of design trends.

    We hope this article featuring 8 Biggest Logo Redesigns of 2019 That You Should Know has been helpful, and if your a logo designer and would like to up your logo design process in 2020 be sure to get Logo Package Express which will save you hours of time saving client logo files as this package is super quick and only takes 5 minutes.

    Something we use ourselves and highly recommend! save 20% off with the ad below!

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    Jenn Gott is an indie author and a writer with Reedsy, a marketplace that connects authors and publishers with editing and book design professionals. Jenn basically spends all her time either writing books or helping people learn how to write books. She firmly believes there is no writing skill you cannot learn with practice and the right guidance, and that there’s always room for improvement, no matter where you are in your writing career.

    Posted in Logo Design
    2019AndroidDesignFacebookFirefoxLogoLogo DesignLogosredesignredesignsReebokSlackVolkswagenVWWarner BrosWarner BrothersYahoo

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

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Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
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▶️ Change scenery 
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What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
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Join The Community Newsletter Group:
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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

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👉 Leave a comment, let's chat! 

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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#brand #branding #marketing #positivity #brandingdesign #brandmarketing #brandidentity #brandidentitydesign #entrepeneur #entrepreneurship #entrepreneurlife #entrepreneurmindset #business #businessquotes #businesstips #graphicdesign #graphicdesigner #brandstrategy #businessstrategy #growthmindset #growth #freelance #scaleyourbusiness #businessowner #businessofdesign #bizofdesign #smallbusiness #startup #solopreneur #businessideas
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    The Logo Creative - International Strategic Logo and Brand Identity Design Studio

    The Logo Creative™
    Logo & Brand Identity Studio

    Part of The AJR Group™

    International Design Studio
    info[at]thelogocreative.co.uk
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