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8 Biggest Logo Redesigns of 2019 That You Should Know - Logo Design - Logo Designer

8 Biggest Logo Redesigns of 2019 That You Should Know

  • 07/01/202006/01/2020
  • by The Logo Creative
  • Design is an important part of any business. Whether you’re designing a book cover, creating a new brand, or simply trying to draw people to your website, it’s crucial that you get the right look for your business. But equally important is making sure that your designs stay relevant over many years — and that means being willing to give your logo a facelift every so often. Join us in this article as we take a look at the 8 Biggest Logo Redesigns of 2019 That You Should Know.

    As such, 2019 was a big year for rebranding initiatives. All year, companies turned their sights toward the future, ready to strike out and make their mark on the new decade.

    With that in mind, let’s look at 8 of the biggest logo redesigns from the final year of the 2010s.

    Table of Contents

    • Facebook
    • Slack
    • VW
    • Firefox
    • Android
    • Yahoo
    • Warner Bros
    • Reebok

    Facebook

    8 Biggest Logo Redesigns of 2019 That You Should Know - Facebook Logo Design 2019

    No, not Facebook the social media app — Facebook the brand.

    If you’re asking What’s the difference?, that’s precisely what this new branding effort is trying to address. Over the past 15 years, Facebook has grown to acquire several other apps and products, such as Instagram and WhatsApp, and the new logo is part of an effort to provide branding cohesion.

    The new design features a shift from lowercase letters to uppercase, as well as a slim new font. The color varies depending on the app where the logo appears, allowing each product its own identity while still tying into the larger Facebook family. It’s a sleek scheme that will carry forward well enough into the 2020s, though it’s anyone’s guess whether it will foster a more positive perception of Facebook in the public eye.

    Slack

    8 Biggest Logo Redesigns of 2019 That You Should Know - Slack Logo Design 2019

    Wow, did this one cause a stir.

    Who would have thought that switching away from a hashtag would generate such intense discourse? Not the folks behind Slack’s new logo, that’s for sure. The chat program, used worldwide by groups ranging from hobby enthusiasts to corporate headquarters, has been a standard in workplace communication since 2013, giving the old logo a lot of brand recognition.

    So why the change? For one thing, eliminating of the iconic hashtag was part of an attempt to simplify the color palette, getting rid of the multiple shades appearing where those overlapping bars blended together. Yet it’s hard to understand why they thought the new look was simpler. Yes, there are now only four basic colors, but the symbol itself is a lot more detailed.

    Still, it’s a clean, distinctive design. Aside from the symbol, the new font is slightly thicker and squatter, with a different styling for the “a” and “k.” The edges are sharper, and the whole thing is rendered in pure black instead of a dark gray.

    VW

    8 Biggest Logo Redesigns of 2019 That You Should Know - VW Logo Design 2019

    Although it’s been updated a lot in the 80-some-odd years since it was first introduced, the core concept of the Volkswagen logo has remained the same: the stacked V and W contained within a circle. The branding is instantly recognizable, whether on the front of an all-new electric car or the dented grill of an old bus-style van.

    In the modern era, the new logo leaves behind the 3D chrome look, replacing it with a flat version of the iconic design. The lines are thinner, and they’ve opened up space around the bottom of the W for the first time ever.

    Along with the new visual, VW released its first-ever “sound logo,” a woman’s voice that will not just accompany ads, but also provide the start-up sound of their new electric engines. Is it gimmicky? Sure. A new marketing trend? Only time will tell on that one.

    Firefox

    8 Biggest Logo Redesigns of 2019 That You Should Know - Firefox Logo Design 2019

    Firefox has long been on a quest to simplify their logo. Originally, there was so much detail — too much, really. Visible continents on the planet, flecked fur, black nose… it was all adorable, but busy and largely impossible to make out in smaller icons.

    Our beloved fox has gotten much more streamlined over time, and now he takes it a step farther, tucking his paw in and hugging the planet more fully with his whole body. Though this logo actually manages to bring back the distinction in his fur between the “bib” and the rest of the body — a sweet touch, to be sure.

    I’m not sure that I love the hue of the planet shifting toward purple, though. Especially since the last design did away with continental outlines, it makes the whole thing look less like the planet and more like a… marble? A ball? Which does lose a bit of the logo’s “concept,” and muddy the whole imagery somewhat.

    Still, it’s a clean and modern update with plenty of room for growth in the future.

    Android

    8 Biggest Logo Redesigns of 2019 That You Should Know - Android Logo Design 2019

    Ten years after the release of the first Android phones, the mobile OS is getting a branding overhaul.

    At a surface glance it might not seem that different, but in fact the small changes are numerous. First, the droid was brought into the logo directly to strengthen the branding imagery, albeit reduced to a head rather than the whole body. Next, his color was updated from a lime green to a minty green, and small tweaks were made to the positioning of his eyes and antennae. Finally, the font was shifted from green to black, and the shape of the letters updated to be both more modern and cohesive with the curves of the droid’s head.

    In this design update, accessibility was the driving factor. Green is a tricky color for color-blind consumers, especially in the shade of the original designs. By updating to a bluer hue for the robot, Android can connect better with its global marketplace, as well as give themselves a logo that shows up more clearly on a wider range of background colors.

    The tweaks to the android’s head also lend it a softer, more human touch, with the small adjustments allowing it to convey a shockingly wide range of expressions and emotions. It’s a positive step forward for the tech conglomerate, and one that will be interesting to watch unfold in the new era.

    Yahoo

    8 Biggest Logo Redesigns of 2019 That You Should Know - Yahoo Logo Design 2019

    Yes, they’re still around. Every few years, Yahoo redesigns their logo to remind you of that fact.

    I was never fond of the logo they just replaced, so I’m more than happy to see it go. The thin, beveled fonts and slightly larger second “o” just screamed old-fashioned to me, and not in the nostalgic way.

    The new design does kind of the opposite of Facebook: shifting from uppercase to lowercase, and going with a thick font instead of a thin. Yet somehow, both redesigns manage to look fresh and modern. The playful slant of the exclamation mark harks strongly back to the original branding, but this time without making it feel outdated.

    Shockingly, it… kind of makes me want to see what their site has to offer these days? Which means that if we were to rank the redesigns based purely on effectiveness, this would have to be the winner.

    Warner Bros

    8 Biggest Logo Redesigns of 2019 That You Should Know - Warner Bros Logo Design 2019

    In the most unexpected change of 2019, Warner Bros has ditched the golden shield they’ve been brandishing for what feels like forever in favor of a simple blue-and-white emblem.

    Like Volkswagen, they’ve left behind a raised, metallic design in favor of flat colors that translate better to usage in a wide range of media. They also dropped the banner running across the logo, and the shield itself has narrowed, aligning better with the golden ratio. Alternate versions include one with a custom font face displaying the name “Warner Brothers” beneath the shield, as well as a slightly embossed version for when they want something a little fancier.

    Similar to several other redesigns this year, Warner Bros’ biggest reason for the update is to make their design more versatile. By going monochromatic, they allow themselves the flexibility of changing up the colors to match whatever franchise they’re promoting. Early images also showed them using the outside shield shape as a “window” into which characters from their various movie and TV properties can look out.

    Overall, it’s a fresh change that should allow them to achieve exactly the sort of cohesion they’re looking for as they move toward their 100th anniversary.

    Reebok

    8 Biggest Logo Redesigns of 2019 That You Should Know - Reebok Logo Design 2019

    I have to admit, as someone who grew up in the nineties and hasn’t been very aware of athletic shoe brands since, it was difficult for me to even realize that Reebok had updated their logo. Even once I did find out, it took me a while to realize the logo they just introduced wasn’t the old logo they were replacing.

    That’s not a criticism of the branding, however, but a testament to just how much the new design is kicking it old school. With a slight tweak on a font first introduced in the late seventies and the sweeping motif I recognize from my own childhood, Reebok is throwing their branding back to an era when they were among the kings. It’s a classic look that screams Reebok to the millennial demographic, though I do wonder how it will play with younger audiences. Still, it’s interesting to see a company reversing a previous logo change, and a perfect encapsulation of the cyclical nature of design trends.

    We hope this article featuring 8 Biggest Logo Redesigns of 2019 That You Should Know has been helpful, and if your a logo designer and would like to up your logo design process in 2020 be sure to get Logo Package Express which will save you hours of time saving client logo files as this package is super quick and only takes 5 minutes.

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    Jenn Gott is an indie author and a writer with Reedsy, a marketplace that connects authors and publishers with editing and book design professionals. Jenn basically spends all her time either writing books or helping people learn how to write books. She firmly believes there is no writing skill you cannot learn with practice and the right guidance, and that there’s always room for improvement, no matter where you are in your writing career.

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    It's was a pleasure to feature Steve Raboin @steve It's was a pleasure to feature Steve Raboin @steveraboin in our designer interview.

Steve is logo and brand identity designer working and living in Connecticut with his wife and two children.

Be sure to check out the interview , link in bio under the designer interview section.

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Andrew Marriott - The Logo Creative™

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"Behind simplistic logos is hours of reasearch, iterations, refinement, experience.

Just because a logo is simple in form, doesn't mean there was no hard work behind it.

Creating simplicity takes time and effort to arrive at a perfect solution.

See past form, respect process!"

Andrew Marriott -
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Emir is a talentend logo designer from Bosnia and Herzegovina, a country on the Balkan Peninsula in southeastern Europe.

It was a pleasure to feature Emir and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.

The interview is also featured on today's newsletter. 

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Join us, say hi and let's chat 👋
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    I can’t recommend this book enough! Fantastic re I can’t recommend this book enough! Fantastic read!

Storyategy by @mrmattdavies

The book goes through a simple 6 step process to build a powerful brand using the power of storytelling.

If you don’t know who Matt is, Matt Davies is a creative brand & marketing strategist with over 16 years of professional experience. 

He is a passionate advocate of using storytelling and ‘archetypal’ branding as the basis for marketing and business strategy.

Amazing book! - Well Done Matt! @mrmattdavies

If you would like a copy of your own it’s available on Amazon and Wordery:

Amazon UK: https://amzn.to/3pdjnGF
Wordery: https://tidd.ly/3owERxj

Join Our Newsletter: https://thelogocreative.substack.com/subscribe
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I have been friends with Andy online for awhile now and he also kindly sent me his book to read (Graphic Design For) which I reviewed on our book review section.

It was nice to feature Andy and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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Alex is a graphic and web designer based in London UK

I have been following Alex for a while and like his diverse range of design styles.

It was nice to feature Alex and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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I have had it for awhile now and read it twice as the wealth of knowledge and tips Drew presents in the books is great.

You can checkout our first look video both on IGTV and YouTube.

Head over to the book review section on our website for the full book review.

Link in bio @thelogocreative 

If you haven't already we recommend getting a copy you won't regret it, awesome book!

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James is a talentend logo designer from Southampton,, right here in the UK.

I have been following James for a long time now and being a fan of sketching I  always love seeing his sketching process.

It was a pleasure to feature James and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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It was a pleasure to feature Emmanuel and thank him again for taking part and sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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This book has been such a pleasure to review and one that has took some time to put together, but I enjoyed every second of it. 

A huge thanks to Rian Hughes and @koreropress for our copy and allowing us to review the book. 

I highly recommend this to everyone! Who loves logos, comic books, superheros, illustrators and fans of typography. 

A nice colourful logo book packed with comic book logos and illustrations, beautiful typography and everything else you could wish for. 

Well worth having, One to Cherish!!!. Check out the book review link in bio @thelogocreative under our book review section. 

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Rian is a legend creating so many comic book logos and illustrations I remember seeing as a kid, as I was a big comic book fan especially Marvel and DC comics.

He's worked extensively for both the British and American comic industries as both designer, typographer and illustrator, notably creating many logo designs for DC and Marvel.

Logos including Batman and Robin, Batgirl, the X-Men, Captain America, Wolverine, The Spirit, The Invisibles, Shade the Changing Man, The Atom and more.

It was such an honor to feature Rian and appreciate him sharing some great insights and background into his career.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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    I recently shared a first look video of The Letter I recently shared a first look video of The Lettering Workshop by Francis Chouquet on IGTV and YouTube. 

Here are some pics of inside the book.

I can’t recommend this book enough! Full of insightful information and lessons taught by Francis himself that are easy to follow and get to grips with.

I have spent a few weeks learning from the book and it’s already elevated my lettering work which I shared on my newsletter. 

Join Newsletter: https://thelogocreative.substack.com/subscribe 

Amazing book! - Well Done Francis! @fran6

If you would like a copy of your own it’s available on Amazon:

Amazon UK: https://amzn.to/3pdjnGF 

Amazon US: https://amzn.to/3nfrdO3 
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    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Scott Naauao @naauao @welcomestrangerco

Scott is a designer and art director born and raised in Hawaii, currently residing in Kaneohe, HI with is wife Liane and son. 

Scott has over a decade of working experience in building compelling brands and effective design solutions through print, digital and film mediums.

It was a pleasure to feature Scott and appreciate him sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Philip Martland @createninedesign

Philip is a talentend self-taught logo designer right here in the UK.

It was a pleasure to feature Philip and thanks again for taking part and sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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    Got a signed advanced copy of nucollage 001 back i Got a signed advanced copy of nucollage 001 back in 2019 and it's an amazing book by the legend @davidcarson

Big thanks to David for sending us the book. 

It really is amazing, the spine of the book is very unique!

Checkout the flick through video on YouTube and IGTV.

We also interviewed David in our designer Interviews and the link is in the description under the designer interview section.
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    In this edition of our designer Interview we featu In this edition of our designer Interview we feature the legend David Carson @davidcarson

David has really inspired me over the years with his unconventional and experimental graphic style.

David Carson transformed and revolutionized the graphic design scene in America most notably during the 1990’s but also throughout his career.

It was an honour to collaborate and feature.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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    I have had this book for quite a while now and rea I have had this book for quite a while now and realised I had not done a first look video.
I'm currently on my second read through and it's a great book.

Big thanks to Kady for sending me the book, She contacted me while she was thinking of writing the book and asked if i would like to read it once finished.

I can confidently say its a treasure to own packed full of easy to digest information that I had to read again! Well Done Kady!

If you would like a copy of your own it’s available on amazon:

Amazon UK: https://amzn.to/2SKdMbT
Amazon US: https://amzn.to/3djf7ji
Kindle: 
https://amzn.to/3iXNGNr

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