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Top 20 Logo Design Trends For 2020

Top 20 Logo Design Trends For 2020

  • 02/01/202029/03/2022
  • by The Logo Creative
  • Innovation is at its peak now. As we are about to enter another new year, the design industry is showing no signs of the olden age anymore. Every year, there is something new to explore in this thriving industry. Logo design is one of such many areas of design that evolves every year to meet the needs of the business world. Lets take a look at the Top 20 Logo Design Trends For 2020.

    A logo is a crucial part of a brand’s image. It is one asset that is solely responsible for communicating the values, personality, and quality standards of businesses. It is the most visible symbol of a brand and gets printed on every product and service of a company.

    We have been analyzing the course of logo design for a long time. Looking at the current position, we have chosen 20 logo design trends based on our past predictions. Some are developments in the past trends, while others are fresh stylistic choices that sensationally grab the eyes of the public at this point.

    Top 20 logo design trends for 2020

     

    Table of Contents

    • Gradients
    • Retro Style Logos
    • Raw Hand-drawn logos
    • Thin line Logos
    • Overlapping logos
    • Daring typography
    • Motion graphics and video
    • Abstract logos
    • Responsive logos
    • Symbolic shapes and icons
    • Animated Cartoon Logos
    • New Age Geometric Logos
    • Metallic Logos
    • Semi-transparent Elements Within Logos
    • Dynamic Logos / Logo Systems
    • Bright Colors
          • Credit: Alex Tass
    • Negative Space
    • Double Initial Logos (Monogram)
    • Chaotically Arranged Logos
    • Use of Repetition
    • Conclusion
      • >> Check Out The New Logo Design Trends For 2021 Article <<
    • Join The Logo Community

    Gradients

    gradient logos

    In the last few years, gradients have become very modern and among the top in logo design trends, and the trend continues to rule in 2020 so much so that we believe it has surpassed being known as trend and is now a style of logo design. Gradients give logos more of a 3D effect, making the designs pop off the screen. Gradient logos are easy to remember and catchier as compared to colored logos. Designers are so much influenced by this trend that in the coming time, you can expect them to explore the full potential of gradients.

    Retro Style Logos

    10 Logo Designs That Will Never Go Out of Fashion

    When it comes to fashion, it is commonly believed that what was once old is new again. The same holds true for design trends as well. In 2020, we are going to see a revival of the 80s throwback logos with lots of pixels, chromium, and neon.

    Raw Hand-drawn logos

    Hand lettered Logotypes

    Coming right after the most popular trend of digital excellence, the mediocrity of raw hand-drawn logos and hand lettering logos holds great interest among individuals. Raw hand-drawn logos give an authentic and rustic appearance to brands. Since companies are going for more organic and natural products nowadays, raw hand-drawn logos can perfectly fit with their logo design requirements.

    Thin line Logos

    Thin Line Logo Design

    In spite of being a little oversaturated, the trend of minimalism is not going anywhere. In fact, in 2020, it will continue to evolve and show up in various ways. We usually tend to relate minimalism with minimalistic compositions and monochrome colors, but through the use of linear shapes and elements, we are expecting to see it manifest shortly.

    Overlapping logos

    Overlaps in Logo Design

    Overlapping is another simple yet effective logo design trend that is going to gain popularity in 2020. Overlapping may take place over a single shape or letter, or it may cover the whole original combination of elements. By using this trend, designers are pushing back flat and semi-flat designs.

    Learn Adobe Illustrator CC Masterclass - Online Learning - Learn Graphic Design Online

    Although the hues and shapes will remain simple, with multi-layers, designers will be creating more complex logos that will help companies to convey more about their products or services. If you want to have an overlapping custom logo design for your brand, then hire a professional logo designer. We believe that sensitive stuff should be in the hands of designers who specialise in logo design like we do.

    Daring typography

    Daring typography

    When it comes to logos, typography plays a crucial role. No matter how great your design is, if you have the wrong typography, it can destroy the whole design. Even Matthew Carter, a famous graphic designer, said, “Type is a beautiful group of letters, not a group of beautiful letters.” In 2020, we are going to see a lot of logos that encompass funky designs supported by some daring fonts. Instead of choosing old standard fonts, designers are going to use some unexpected fonts we have never seen before.

    Motion graphics and video

    Google-loading-motion- Motion graphics and video In Logo Design

    We usually think of logos to be still. But it’s time to evolve! Recently we have seen that motion graphics and videos have become an inseparable part of visual advertising, and the trend will continue to rule in 2020. To increase engagement, just like social media calls for more videos and motions, logos are no exception. Motions can be used to make logos more engaging in any digital platform.

    Abstract logos

    abstract logo design marks

    From the past few years, a lot of brands are playing safe with colors within lines. But it’s time to move on! Undoubtedly grids help in guiding logo designs and ensure that the composition is visually balanced, but in 2020, we are likely to see a move towards more abstract logos. There will be more focus on loose and imaginative designs. You must be thinking that without using traditional grids, how can this trend be incorporated without being left with a messy logo? Well, to create abstract logos, you need to make sure that all the visual elements are distributed in an aesthetically pleasing way.

    Responsive logos

    Top 20 Logo Design Trends For 2020 -Responsive Logo Design

    Responsive logo design is not necessarily as trend but more of a must when it comes to making a logo adaptable and scalable as this is part of good professional logo design. But we see time and time again logos that have been designed were the designer has not given any though to the responsiveness of the end result.

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    Responsive design is something that can never go away in the logo design industry. Earlier we saw the responsive design aspect for websites become a necessity, We believe more logo designers will pay more attention to the responsiveness of their logo designs this year.

    Responsive logos are those that shape-shift, change in dimensions, sizes, complexity, or even shades or colors to fit in wherever they are required to. These logos are bold and powerful and exhibit business expertise and innovation as leaders in their fields.

    Symbolic shapes and icons

    Symbol-Icon-or-Brandmark-Logo-Design.

    There is nothing new in using symbols in logo design. Big brands like Apple, Nike, Starbucks, etc. are already hosting symbolic logos for so many years. But in 2020, we are likely to see them more clearly and effortlessly blended into the rest of the designs. To get a subtle effect, you can incorporate symbols and icons in the typography of your logo. You can also use it in the background of your design.

    Animated Cartoon Logos

    Animated Cartoon Logos

    Again, just like symbolic logos, animated logos are not new in the industry. But there is a difference now! Conventional animated logos were simple and to the point. But with the present development in technology, designers are now playing with details and making animations more artistic and elaborative. Today’s animated logos are more complex, interesting, and useful for companies that rely on them. The trend of such logos is not going anywhere. In fact, it is going to gain more popularity in 2020.

    New Age Geometric Logos

    Geometrical Shapes in Logo Design

    The best thing about geometric shapes is that they simplify complicated images easily. And a logo is one such thing that needs to be simple so that it is recognizable, even if it is small in size. The traditional logos had more rigid and structured forms, but in 2020, the trend is to combine boldness with basics. In 2020, we are going to see geometric shaped logos with fun color palettes.

    Metallic Logos

    Metallic Logos

    In 2020, the metallic logo trend is going to take center stage. Earlier the style was exclusively reserved for luxury brands. But now we will all get to see this trend everywhere. Metallic logos have a shiny metallic effect that can make a simple design stand out, and we guess this is what a brand requires from its logo.

    Semi-transparent Elements Within Logos

    Transparent Element Within Logos 2-min

    Transparent logos are quite in and the trend is going to rule in 2020. Such logos not only look cool but also hold a vital message. By having a transparent logo, brands are communicating transparency, and transparency helps in building trust. Another advantage of having transparent logos is that you can experiment with a huge color palette.

    Dynamic Logos / Logo Systems

    Dynamic Logos-The-City-of-Melbourne-logoDynamic logos or a logo system are such types of logos that change depending upon the audience a brand is targeting. This makes sense if you think of it from a marketing perspective.

    The Ultimate Guide to Logo Design eBook

    If a brand wants to target various groups of audiences, its message has to reflect the needs of that audience. And what’s the best way to start other than with a logo? In 2020, we get to see more variable logos within a logo system as they will allow brands to modify things, without abandoning the blueprint of their original logos.

    Bright Colors

    Top 20 Logo Design Trends For 2020 - Bright Colours in Logo Design logo credit alex tass

    Credit: Alex Tass

    In logo design, colors play a crucial role. It has a great effect on the psychology of the audience. Even science says that colors evoke emotions that can lead to positive, negative, or unmatched feelings. When it comes to logo design trends, in 2020, bright colors are going to take the center stage. Designers can use bright colors for any type of business. The best thing about bright colors is that it enhances the emotions a logo conveys.

    Negative Space

    Negative Space Logo Design

    Negative space logo design is not necessarily a trend but more of a style of logo design. In art and design, negative space is the white space within and between the letters and pictures to create a new image. Using negative space is a simple way to make logos visually interesting. One of the brands that have perfectly made use of negative space in their logo is FedEx. Between the letters ‘E’ and ‘X’, you will find a hidden arrow. The arrow symbolizes speed and accuracy.

    Learn Logo Design Online - Logo Design Master Class

    The style of using negative space continues to be popular for the coming years. So, don’t hesitate to use this style in 2020 as it will always be a huge part of The Art of Logo Design and we predict we will see more and more logo designers trying to incorporate it into their logo designs as a cleverly designed negative space logo is something to marvel at!

    Double Initial Logos (Monogram)

    Monogram logo

    Monogram logos have been popular for so long now and such types of logos have already made their way in 2019, and the double initial trend continues to rule in 2020 as well. Double Initial logos can be an interesting way to symbolize a brand as there are plenty of variations in design and to make it a little artistic, designers can mix and match letters. Although such types of logos can be used by any industry, it can be the perfect choice for industries like restaurants, coffee shops, salons, and clothing brands.

    Chaotically Arranged Logos

    Chaotically Arranged Logos

    This is another trend that hosted its second look in 2018 and continues to gain popularity in 2020.

    In the new year within the logo design industry we will continue feel the wave of rebellion! An asymmetrical and chaotic arrangement is definitely the way to go to catching the consumers eye and instantly gaining memorability for your brand. This technique is so powerful because its so unique! Designers will continue to experiment with this technique to see what weird and wonderful marks they can create.

    Use of Repetition

    Repetition in Logos - Repeated patterns in logo design

    We believe the use of repetition is more of a style than a trend as its been used for decades but we see more and more designers using this style in the coming year, and for years to come. Humans like to see familiarities. It helps them retain certain things in their mind and connect to them easily. You can evoke that feeling by using repeated patterns in logo design. Studies have shown that repetition creates a sense of unity and connection. A sense of unity, in turn, evokes a sense of comfortable familiarity in the target audience. Using repetitive patterns doesn’t mean that you cannot experiment with creativity. It is just one of the ways to attract the attention of the audience, and hence this trend is going to grow in the next 12 months.

    Conclusion

    Logo design trends can provide a great way to breathe fresh life into your brand. However, before implementing anything, it’s vital to exercise caution. You surely don’t want to update anything big in your brand just for the sake of a trend. If you plan to implement any logo design trend, make sure that it represents your brand thoughtfully. We hope you have enjoyed this article about the Top 20 Logo Design Trends For 2020, and be sure to leave a comment of some other trends you think we will be seeing this year.

    >> Check Out The New Logo Design Trends For 2021 Article <<

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    We hope this article about Creative Graphic Design Tips for Your Brand has been helpful. If you would like more personal tips, advice, insights, and access to our community threads and other goodies join me in our community. You can comment directly on posts and have a discussion.

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

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Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
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Join The Community Newsletter Group:
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https://mrmockup.com/ref/thelogocreative/ 

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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
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Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

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Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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👉 Leave a comment, let's chat!

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

👉 Join my personal newsletter: 
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👉 Follow @thelogocreative and turn on post notifications. 

👉 Leave a comment, let's chat! 

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

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    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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