Making your brand recognizable but, more importantly, distinguishable from your competitors is one of the crucial traits. This is essential in the era where people out there look forward towards capitalizing on product similarity and mistaken corporate identity. More importantly, for a person to make a purchase, they usually need to first get familiar with your brand, not just to see what you have to offer but also to study your policies and learn more about your corporate values. All of this can be achieved through a cunning construction of visual identity. Here are some tips on this topic.
Today’s business world as we know it is over saturated with companies making it a very overcrowded market consequently making it even harder than ever to launch a successful business.
In today’s overpopulated market brands have to work harder also smarter to stand out from their competing brands to attract their targeted clients.
Ever noticed how things are often better in threes?
Two is too little. And four feels like it’s a tad too much.
Three feels just right, doesn’t it?
In this Logo Book Review, we are going to be taking a look at Logo Design Love by David Airey – A guide to creating iconic brand identity’s published in 2009 and a popular logo design book by David Airey an Irish Graphic Designer. The book has received a vast amount of credit from the design community and can be found on the bookshelves of thousands of logo designer’s around the world.
I have had this book since it was first released and it’s been a very valuable resource for me over the past 9 years. It’s one of those books I think every logo and brand identity designer should own. It’s perfect if you’re just starting out or if you’re like me and experienced designer whos been in the game for near two decades it’s also worth owning!
Good design is essential for a strong brand identity. But it’s only the first step towards bringing a brand to life. In this guest post, copywriter and author Tom Albrighton explains how writing fits into the picture, and Why great branding needs great copywriting.
Personally, I haven’t seen famous brands owning a poor logo. In the era of social media, having a poor logo is next to killing your profit from your own hands. Little do you do know; a customer builds up an association with your brand’s logo.
From cave paintings to eBooks, storytelling has been part of the human experience for eons. It’s been so prevalent in our history that, at this point, storytelling is practically in our DNA. Whether we’re recounting our day or giving instructions, stories are there to move our ideas along; it’s how we communicate and convey thoughts, feelings, and emotions.
eCommerce is a rapidly growing sector. Every year it carves out a larger share of the retail market than the last. Generally speaking, this is a good thing. It’s helping develop an entirely new sector of the economy that makes it easier for people to enjoy the freedom and flexibility of working online.
Yet the downside of all this activity is that competition is ramping up. Consumers are constantly bombarded with marketing and advertising, so it’s becoming increasingly difficult to stand out.
Strong branding can help you cut through the noise and be heard. This means developing good, consistent messaging that resonates with your target audience. And it also means creating great content.
In this book review edition, we are taking a look at “How to launch a brand by Fabian Geyrhalter” your step by step guide to crafting a brand from positioning to naming and brand identity. It’s an easy to read, comprehensive guide to launching your brand.
Back in February this year I contacted Fabian about taking part in our designer interview which he was more than happy to take part in so over the months we have been collaborating to put together Fabian’s interview.
He offered to send me signed copies of his book’s “Bigger than this” and “How to launch a brand” in this article we will be reviewing his first book “How to launch a brand by Fabian Geyrhalter”.
What makes the brand unique?
Every brand needs a recognition to make a mark on the customers. Brands such as Apple, Nike and Google were able to win user with their strategic brand identity and ever since their launch, users love using products introduced by them.