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Why does a Logo Design Fail? Secrets Revealed

Why does a Logo Design Fail? Secrets Revealed

  • 14/11/201902/11/2019
  • by The Logo Creative
  • It wouldn’t be an understatement to say that your company’s logo is the center of attraction for your brand. It is one of the most crucial branding assets that have the capability to either entice or repel your target audience. To put it differently, logo design is the make or break factor that plays importance in placing you at the forefront of your customers. Keeping the significance of the logo in their mind, you need to get your logo design right!. If you don’t, you run the risk of destroying your entire brand persona for which you will pay the price in the long run. In this article, we discuss Why does a Logo Design Fail? Secrets Revealed.

    There is a long list of companies that despite investing a fortune on their company logos, ended up creating a disaster logo that served them nothing good, on top of that ended up being listed among ‘logo design fails of all time’.

    Some Logo design fails for a number of reasons- there are a few common mistakes that designers make while designing a logo. Those mistakes not only cause a significant loss but also embarrassment to the reputation of a company.

    Let’s have a look at 5 common reasons behind logo designs fails.

    Table of Contents

    • Design Too Simple or Too Complex
    • Design is a Replication of Famous Logos
    • Design is Overly Trendy
    • The logo has Multiple Messages
    • Logo Does Not Define Your Brand
    • Key Takeaways

    Design Too Simple or Too Complex

    There is no denying the fact that a modern logo should be as minimalistic as possible. At the same time, it must not lack the powerful features and design aesthetics that make a logo an astounding piece of graphic design. There are so many examples, where a designer succeeds in creating a minimalistic piece but fails to bring something unique and special to the design that communicates visually.

    A proficient logo designer will never compromise on the design just for the sake of coming up with a minimal contemporary logo. As a matter of fact, they will never shy away to include the element of diversity in the design. In other words, they do their utmost to come up with a company logo, which is neither too simple nor too intricate- but just in between both of these, i.e. a well-balanced conceptual and unique design. There is a saying within the logo design industry that we ourselves adhere to, and its not what you can add to the logo design it’s rather what you can take away and still remain visually identifiable and communicate the brand’s message and emotions.

    Design is a Replication of Famous Logos

    Getting inspiration from iconic logo designs such as Apple and Nike is not a bad thing, however, going overboard with imitations is something that could make your company logo a derivative design that has nothing special or unique to offer to its audience. There is a fine line between creativity and imitation. A lot of logo design created to date is somehow an inspiration taken from the remarkable and successful logos.

    Logo designers naturally look up to the work of their role models in the industry or competitors to get an idea of what works for them and what doesn’t. However, plagiarism happens when designers copy the crucial elements of logo design. Not to mention, copying makes your business appear as a copycat who lacks the creativity to come up with a unique design. This factor sabotages the trust-building process of potential customers. Ultimately they assume that your business offers less quality and lacks innovation.

    On the other hand, sometimes it happens by accident and it’s not intentional that’s fine good designers think alike, this can be due to bright spark moment that just flows, the idea is then committed to due to it being a great idea but the lack of research on competitors, and what has already been done before then causes issues down the line so always be aware of what is around you and learn your logo design history.

    Design is Overly Trendy

    There is a thing about trends and fashions; they make things attractive but for a small period of time. There is no dearth of logo design trends– almost every couple of months you get to see someone launching a new logo heavily inspired by the freshly introduced trends. It gets difficult sometimes to resist the temptation of designing a trendy logo that looks stunning too but for a certain period of time. Trends in the logo design industry do not last long, ultimately turning your company logo into a clichéd design.

    A logo design is supposed to be a timeless and memorable piece of branding that has the ability to serve as your brand’s identity for years and years to come. An overly trendy logo cannot serve as your ultimate identity as after a few months or years, it will start looking dated and rotten. Eventually, you will have to make some tweaks or get it completely redesigned. Frankly speaking, it’s better to be safe than sorry. You already know the possible consequences of designing an overly trendy logo. Therefore it’s better to steer clear of the design attributes that are too flashy and too fashionable.

    The logo has Multiple Messages

    As we have discussed- successful logo design is not supposed to be filled with intricate details. Overstuffing of multiple elements in your design confuses your audience. Not only this but the audience pays less attention to a logo design that has too many scattered features stuffed here and there. Logo design is the visual representation of your company, just like your mission statement, your logo gives an idea to your customers what your company has to offer.

    Therefore, your logo has to be concise and clear with the messages it delivers. The visual images in your logo should have the power to convey the message with minimalistic details. If you need to embed a couple of taglines in your logo, that means it fails to serve the purpose of logo design. Be very careful with your design choices, do not overstuff taglines or other elements. Instead, create a proportionate and legible design that says a lot with fewer details.

    Logo Does Not Define Your Brand

    No matter how excellent your logo is and what designing finesse it exhibits- if it fails to define your brand or it needs explanations that means it fails to serve as one of the most important brand assets and belongings. That’s the reason it is crucial to speak with your client before starting off with the design process. You need to have a better understanding of the target audience and the nature of the company the logo is supposed to represent and be meaningful logo design. Otherwise, you won’t be able to put the logo design in the right context. Eventually, you will end up designing an irrelevant piece of art that has nothing to do with the brand.

    Your logo should be more than just an image- if it is way too generic, it would not be able to stand out from the crowd. However, the core purpose of a logo is to make your identity visible in the crowd and be a visual identifier for your brand that communicates a message and emotion quickly. If it fails to serve the most basic function, then what’s the point of investing a hefty amount in your design.

    Key Takeaways

    A logo fails for various reasons but it gets successful due to only one reason, i.e. avoidance of all the mistakes that cause a logo design to fail. With logo design tools available online, anyone can design a tool, having said that only a professional logo designer knows how to create a logo that makes you stand out from your competitors.

    To many people who don’t understand logos (especially clients) treat having one designed like a fashion show. They think its all about their personal preference…wrong! and not once do they think about the target audience the consumers that buy into the business, those very people that the overall brand is created for if it’s not for them who is it for? Who are you communicating with? Certainly not yourself!

    Stop for a second and think to yourself “why do you do what you do?” “Can your brand exist without the clients who buy into it?” 

    The customers, the clients, the consumers are the ones who need to be at the core of everything you do, they are the ones who will ultimately care about your brand, they are the once interacting with it on a daily basis, and spending their money within your brand!, So think about them when your designing as they are the ones that your brand communicates with, and the ones that buy into it.

    In Marty Neumeier’s book, The Brand Gap, he quotes:

    “A brand is a person’s gut feeling about a product, service, or organization.”

    He then goes on to quote that a brand is:

    “It’s not what you say it is. It’s what they say it is.”

    A brand is defined by the tribe it has around it – A brand tribe is regarded as a group of people who collectively identify themselves with the product or service and share similar views and notions about the brand. They are not just consumers of the product, but play a major role in its promotion.

    Remember this when you are designing for your brand, put the brand’s audience you are trying to communicate with at the forefront as those are the once that define it!.

    If you want to take your branding to the next level and design a logo that is goal orientated, and free from all the mistakes and is capable of boosting the perception of the brand, hire a professional logo designer who knows how it’s done.

    We hope this article about Why does a Logo Design Fail? Secrets Revealed has been helpful and if your looking for a logo designer feel free to contact The Logo Creative we are more than happy to help.

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The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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You can checkout our first look video both on IGTV and YouTube.

Head over to the book review section on our website for the full book review.

Link in bio @thelogocreative 

If you haven't already we recommend getting a copy you won't regret it, awesome book!

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#knowyouronions #drewdesoto #KYO #thelogocreative #thelogocommumity #design #graphicdesign #bookblog #booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm #bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader #booksofinstagram #corporateidentity #identitydesign
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It was a pleasure to feature James and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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Big thanks to Radim for sending us an advanced copy. 

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This is about considering who you are today and thinking about where you want to be tomorrow; learning to change what you can and accepting the rest.

The books concept is really unique especially if your a creative!

A full book review is coming soon!
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#book #bookreview #pausebreathegrow #pausebreatheandgrow #bookreviews #branding #bookofbranding #bookofideas #radimmalinic #thelogocreative #thelogocommumity #design #graphicdesign #bookblog #booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm #bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader #booksofinstagram
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Originally from Italy Emmanuel studied design later moving to London to further his studies and  now resides in Los Angeles California we're he moved to for an internship.

It was a pleasure to feature Emmanuel and thank him again for taking part and sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
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#logoexcellent #logoshift 
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#graphicgang #thedesignfix #logodesignersclub 
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A huge thanks to Rian Hughes and @koreropress for our copy and allowing us to review the book. 

I highly recommend this to everyone! Who loves logos, comic books, superheros, illustrators and fans of typography. 

A nice colourful logo book packed with comic book logos and illustrations, beautiful typography and everything else you could wish for. 

Well worth having, One to Cherish!!!. Check out the book review link in bio @thelogocreative under our book review section. 

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#logo #identity #monogram #iconography #typography #lettermark #wordmark #graphic #design #book #bookreview #logobook #logodesign #graphicdesign #logos #comics #comicbook #ryanhughes #koreropress #marvelsuperheroes #dccomics #valiantcomics #logobook #logobookreview #logobooks #logodesignbooks #illustrations 
#typetopia #designspiration
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#graphicgang #thedesignfix #logodesignersclub 
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Here are some pics of inside the book.

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I have spent a few weeks learning from the book and it’s already elevated my lettering work which I shared on my newsletter. 

Join Newsletter: https://thelogocreative.substack.com/subscribe 

Amazing book! - Well Done Francis! @fran6

If you would like a copy of your own it’s available on Amazon:

Amazon UK: https://amzn.to/3pdjnGF 

Amazon US: https://amzn.to/3nfrdO3 
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#designerinterview 
#thelogocreative #thelogocommunity
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#designerinterview 
#thelogocreative #thelogocommunity
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#designeducation 
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Checkout the flick through video on YouTube and IGTV.

We also interviewed David in our designer Interviews and the link is in the description under the designer interview section.
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It was an honour to collaborate and feature.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#thelogocreative #thelogocommunity
#artistspotlight 
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#logoexcellent #logoshift 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #davidcarson #graphicdesign #graphicart
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Amazon US: https://amzn.to/3djf7ji
Kindle: 
https://amzn.to/3iXNGNr

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#branding #brandstrategy #brandfix #books #business #book #books
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
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The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
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#logoexcellent #logoshift 
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#graphicgang #thedesignfix #logodesignersclub 
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It's book I have owned since it's release and read many times over the years.

Check out our full book review link in bio under book review section.

You can checkout our full review and video flick though in the bio @thelogocreative under the book review section.

Do you own this book? Let me know what you think?

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#logoinspirations #designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg #graphicgang #thedesignfix #logodesignersclub #logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn #bookreview #logobooks #logobook #davidairey #workformoneydesignforlove
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It was a great interview Andy and nice of him to share his creative knowledge and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
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#logoexcellent #logoshift 
#logoinspirations 
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#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    If your a logo designer or a lover of logos then l If your a logo designer or a lover of logos then logo design love by David Airey is a must own book. 

It's book I have owned since it's release a decade ago and read many times over the years.

Check out our full book review link in bio under book review section.

You can checkout our full review and video flick though in the bio @thelogocreative under the book review section.

Do you own this book? Let me know what you think?

________________________________________________

#logoinspirations #designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg #graphicgang #thedesignfix #logodesignersclub #logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn #bookreview #logobooks #logobook
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we featured Eli Altman @ahundredmonkeys 

Eli is the author of Run Studio Run a book to help you operate and grow your small creative studio.

One of the best books I have read, I literally could not put it down. Full review is available on the book review section of our website.

It was a great interview with Eli packed with creative insights and some solid words of wisdom.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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I have followed Brian online for quite a while years before he wrote the book Trust Funnel which was released February 3rd, 2015 and when he announced that he was writing the book I knew it was one I had to pre-order. 
Read our book review of Trust Funnel by Brian G. Johnson. 
You can view the book review under our book review section, link in bio.

Have you read this book? What do you think?
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    The Logo Creative - International Strategic Logo and Brand Identity Design Studio

    The Logo Creative™
    Logo & Brand Identity Studio

    Part of The AJR Group™

    International Design Studio
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