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Why does a Logo Design Fail? Secrets Revealed

Why does a Logo Design Fail? Secrets Revealed

  • 14/11/201902/11/2019
  • by The Logo Creative
  • It wouldn’t be an understatement to say that your company’s logo is the center of attraction for your brand. It is one of the most crucial branding assets that have the capability to either entice or repel your target audience. To put it differently, logo design is the make or break factor that plays importance in placing you at the forefront of your customers. Keeping the significance of the logo in their mind, you need to get your logo design right!. If you don’t, you run the risk of destroying your entire brand persona for which you will pay the price in the long run. In this article, we discuss Why does a Logo Design Fail? Secrets Revealed.

    There is a long list of companies that despite investing a fortune on their company logos, ended up creating a disaster logo that served them nothing good, on top of that ended up being listed among ‘logo design fails of all time’.

    Some Logo design fails for a number of reasons- there are a few common mistakes that designers make while designing a logo. Those mistakes not only cause a significant loss but also embarrassment to the reputation of a company.

    Let’s have a look at 5 common reasons behind logo designs fails.

    Table of Contents

    • Design Too Simple or Too Complex
    • Design is a Replication of Famous Logos
    • Design is Overly Trendy
    • The logo has Multiple Messages
    • Logo Does Not Define Your Brand
    • Key Takeaways

    Design Too Simple or Too Complex

    There is no denying the fact that a modern logo should be as minimalistic as possible. At the same time, it must not lack the powerful features and design aesthetics that make a logo an astounding piece of graphic design. There are so many examples, where a designer succeeds in creating a minimalistic piece but fails to bring something unique and special to the design that communicates visually.

    A proficient logo designer will never compromise on the design just for the sake of coming up with a minimal contemporary logo. As a matter of fact, they will never shy away to include the element of diversity in the design. In other words, they do their utmost to come up with a company logo, which is neither too simple nor too intricate- but just in between both of these, i.e. a well-balanced conceptual and unique design. There is a saying within the logo design industry that we ourselves adhere to, and its not what you can add to the logo design it’s rather what you can take away and still remain visually identifiable and communicate the brand’s message and emotions.

    Design is a Replication of Famous Logos

    Getting inspiration from iconic logo designs such as Apple and Nike is not a bad thing, however, going overboard with imitations is something that could make your company logo a derivative design that has nothing special or unique to offer to its audience. There is a fine line between creativity and imitation. A lot of logo design created to date is somehow an inspiration taken from the remarkable and successful logos.

    Logo designers naturally look up to the work of their role models in the industry or competitors to get an idea of what works for them and what doesn’t. However, plagiarism happens when designers copy the crucial elements of logo design. Not to mention, copying makes your business appear as a copycat who lacks the creativity to come up with a unique design. This factor sabotages the trust-building process of potential customers. Ultimately they assume that your business offers less quality and lacks innovation.

    On the other hand, sometimes it happens by accident and it’s not intentional that’s fine good designers think alike, this can be due to bright spark moment that just flows, the idea is then committed to due to it being a great idea but the lack of research on competitors, and what has already been done before then causes issues down the line so always be aware of what is around you and learn your logo design history.

    Design is Overly Trendy

    There is a thing about trends and fashions; they make things attractive but for a small period of time. There is no dearth of logo design trends– almost every couple of months you get to see someone launching a new logo heavily inspired by the freshly introduced trends. It gets difficult sometimes to resist the temptation of designing a trendy logo that looks stunning too but for a certain period of time. Trends in the logo design industry do not last long, ultimately turning your company logo into a clichéd design.

    A logo design is supposed to be a timeless and memorable piece of branding that has the ability to serve as your brand’s identity for years and years to come. An overly trendy logo cannot serve as your ultimate identity as after a few months or years, it will start looking dated and rotten. Eventually, you will have to make some tweaks or get it completely redesigned. Frankly speaking, it’s better to be safe than sorry. You already know the possible consequences of designing an overly trendy logo. Therefore it’s better to steer clear of the design attributes that are too flashy and too fashionable.

    The logo has Multiple Messages

    As we have discussed- successful logo design is not supposed to be filled with intricate details. Overstuffing of multiple elements in your design confuses your audience. Not only this but the audience pays less attention to a logo design that has too many scattered features stuffed here and there. Logo design is the visual representation of your company, just like your mission statement, your logo gives an idea to your customers what your company has to offer.

    Therefore, your logo has to be concise and clear with the messages it delivers. The visual images in your logo should have the power to convey the message with minimalistic details. If you need to embed a couple of taglines in your logo, that means it fails to serve the purpose of logo design. Be very careful with your design choices, do not overstuff taglines or other elements. Instead, create a proportionate and legible design that says a lot with fewer details.

    Logo Does Not Define Your Brand

    No matter how excellent your logo is and what designing finesse it exhibits- if it fails to define your brand or it needs explanations that means it fails to serve as one of the most important brand assets and belongings. That’s the reason it is crucial to speak with your client before starting off with the design process. You need to have a better understanding of the target audience and the nature of the company the logo is supposed to represent and be meaningful logo design. Otherwise, you won’t be able to put the logo design in the right context. Eventually, you will end up designing an irrelevant piece of art that has nothing to do with the brand.

    Your logo should be more than just an image- if it is way too generic, it would not be able to stand out from the crowd. However, the core purpose of a logo is to make your identity visible in the crowd and be a visual identifier for your brand that communicates a message and emotion quickly. If it fails to serve the most basic function, then what’s the point of investing a hefty amount in your design.

    Key Takeaways

    A logo fails for various reasons but it gets successful due to only one reason, i.e. avoidance of all the mistakes that cause a logo design to fail. With logo design tools available online, anyone can design a tool, having said that only a professional logo designer knows how to create a logo that makes you stand out from your competitors.

    To many people who don’t understand logos (especially clients) treat having one designed like a fashion show. They think its all about their personal preference…wrong! and not once do they think about the target audience the consumers that buy into the business, those very people that the overall brand is created for if it’s not for them who is it for? Who are you communicating with? Certainly not yourself!

    Stop for a second and think to yourself “why do you do what you do?” “Can your brand exist without the clients who buy into it?” 

    The customers, the clients, the consumers are the ones who need to be at the core of everything you do, they are the ones who will ultimately care about your brand, they are the once interacting with it on a daily basis, and spending their money within your brand!, So think about them when your designing as they are the ones that your brand communicates with, and the ones that buy into it.

    In Marty Neumeier’s book, The Brand Gap, he quotes:

    “A brand is a person’s gut feeling about a product, service, or organization.”

    He then goes on to quote that a brand is:

    “It’s not what you say it is. It’s what they say it is.”

    A brand is defined by the tribe it has around it – A brand tribe is regarded as a group of people who collectively identify themselves with the product or service and share similar views and notions about the brand. They are not just consumers of the product, but play a major role in its promotion.

    Remember this when you are designing for your brand, put the brand’s audience you are trying to communicate with at the forefront as those are the once that define it!.

    If you want to take your branding to the next level and design a logo that is goal orientated, and free from all the mistakes and is capable of boosting the perception of the brand, hire a professional logo designer who knows how it’s done.

    We hope this article about Why does a Logo Design Fail? Secrets Revealed has been helpful and if your looking for a logo designer feel free to contact The Logo Creative we are more than happy to help.

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

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You can't design when you can't see"

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

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    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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