A brand style guide is only useful if your team refers to the guide when creating various campaigns and pieces of material which represent your brand. A style guide lays out best practices and creates consistency no matter who works on various projects and even if you hire outside freelancers to fill the gaps.
If you love creating art, graphic design may be the best choice for you. Graphic Design can seem to be the best job in the world, especially for beginners. However, this is not always true. As long as you have passion and creativity, a career in graphic design can open doors you didn’t even know existed.
Whether you’re a professional designer, a beginner designer, or a webmaster that’s looking for the basics of web and graphic design, you should be aware of one thing: Just like writing, coding, or language learning, designing is primarily a skill. It can become art if passion, knowledge, expertise, and experience are each present. Either way, you cannot master a skill and you cannot design art unless you have a solid foundation. Well, for that reason, in today’s article we discuss The Basics of Good Design: 12 Rules Professional Designers Stick To
Getting your graphic design projects right is no easy feat. There are so many elements and aspects to consider per project that not only can it be hard to know where to begin, but also to make sure everything is covered and prepared for. However, the actual process isn’t even the most challenging bit; getting the ideas in the first place is.
To capture a brands personality and make it stand out above the competition it needs an eye-catching logo that is not only representative but also identifiably unique, memorable, adaptable and timeless. In this article, we take a look at The Art of Logo Design
Graphic design has always been a popular choice for those deciding on a profession, especially if you are creatively inclined, as you get to flex that muscle while you work! For this reason, the competition is thick, and becoming a proficient graphic designer and securing a role or freelance work can seem like a big hill to climb. Especially when you take into account the number of techniques and software available to designers these days. In this article we discuss Graphic Design Tips Every Beginner Should Know
The design world is diverse and as much as it is diverse; there is a whole lot to explore within this world. In this article we look at Starting Out as a Graphic Designer? Keep These Important Typography Tips in Mind.
Creating a perfect color combination for your brand may seem like a routine job, but it’s actually a challenging and time-consuming task. A color palette has the power to boost brand awareness or chase customers away, so you have to be clever enough to choose the best color scheme.
Logos are essential for every business. It’s a representation of their brand, which is why companies pay lots of money to hire people who can create an excellent logo for them. If you want to be a logo designer, you need to start by taking a graphic design course. Doing sketches and doodles isn’t enough to become successful in this field.
Here are some good reasons why taking a graphic design course is beneficial for future logo designers:
Graphic design—you may think the profession is all about art, but the reality is much different. All professional graphic designers have at least one story about a “hellish” client. Client demands can get in the way of a designer’s creative process, making things complicated. It might be unpleasant, but putting up with difficult clients and delivering as ordered is part of the job. Graphic designers, thus, should master the art of compromise.