Think of yourself as a business that needs a logo to depict its brand. The first thing you will do is reach out to your peers to find a credible company. In this article we discuss How to Get Logo Design Clients and Keep Them.
Next, you will search for logo design services on Google and skim through several service providers. There is just one thing that you need to ask yourself.
Will you reach out to a company whose website is not attractive or looks confusing? Or will you approach a company that is on the tenth page of Google search results?
Chances are, you might not even consider giving your logo design project to such a business. Now think about the type of business you want to become?
How do you want others to perceive you? Think about your brand image and how you like others to perceive you.
Let us look into the details of how you can make yourself an attractive organization for providing logo design services.
Create a Website
As a business, the first thing you need is a website that clients can visit to see your work and the additional services you offer. It will also serve as a contact point for clients.
An attractive website will appeal to the visitors and make an image of your brand in the minds of your potential customers.
Make sure that the design of your website is creatively attractive so that clients can assume that your work will be good enough for their needs.
Do your research on how you can make a website that looks unique. Remember to include testimonials from your previous clients.
There are other things that are related to your websites, such as Search Engine Optimization (SEO), and social media, which are discussed in detail. For those, you first need to work on your website.
Blogging and SEO
Make sure that you write blogs on topics that are related to the services you provide. Include the name of your website in the blogs, and try to redirect readers to your website by hyperlinking the URL of your website in the blog. It is another great source to get more visitors to your website.
Publish your blogs on renowned websites to reach a larger audience and to gain the trust of readers. Hire a few professional content writers to write blogs or learn how to write better blog posts that rank well.
Additionally, you will need knowledge or an SEO expert to find relevant keywords. Use keywords in the blogs and the content of your website.
It will rank higher up in Google search results. Finding a good SEO expert is not as difficult as getting your website to rank on the first page of Google search results.
People rarely go to the second page of Google search results. So, aim for the first page.
Build Your Portfolio
Once you have found an internship or job, the common practice of applying is either sending your resume or cover letter, right?
Exactly the same way, if you want to launch an application, you have to see what is on-trend and appealing for customers. Many easy-to-use logo design tools play a crucial role in creating a sleek and professional portfolio.
Be thoughtful about what you add to your portfolio.
Please ensure not to add everything you have designed. Set aside a certain amount of time to go through all your work.
Think of your portfolio as one of your greatest hits and exclude everything that you are not certain about.
Let the logo design portfolio show the best work you have, there is no need to show everything you have ever designed.
People tend to have short attention spans, especially when looking for a logo designer online, so always show the best you have and grab their attention.
The pieces of your portfolio should showcase the unique and phenomenal features of your work and process. To attract more and more clients to your portfolio, you need to consider creating the portfolio according to the latest trends and perspectives of users.
Nowadays, if you do not promote your business on social media, then customers are least likely to trust your brand. Customers throughout the world make use of social media to research the authenticity of businesses and products before buying.
Social media has become an effective way to allow businesses to communicate with their customers that directly leads to increased sales. You need to know how your target audience will leverage your presence on social media.
Social media is one of the powerful tools that tends to have a sense of authority. Industry influencers establish their accounts and over time gain an extortionately high number of followings, high engagement rates with the help of likes and comments, and regular posting.
If your a graphic designer looking to start using Instagram to showcase your work, then you will find this article helpful: Tips to use Instagram as a graphic designer.
By connecting the name of your business with social media, you will benefit by getting high credibility levels. Primary channels such as Twitter and Instagram are the best platforms for marketing your business on a bigger level.
However, if you connect your business with bloggers and innovative content marketers, this would also make your designs highly effective.
Show Your Work
Do you think your business should be on social media? Well, you are not wrong if you think that.
Social media was initially designed for fun, but not anymore. Create your business account and showcase your work there.
Whether you are running a clothing brand or any big level enterprise, make use of social media platforms to let more and more people know about your business.
Some social media platforms sometimes ask for a fee to use them. If it benefits you and your business, then go ahead and contribute to their platform.
A small amount of contributions each month to a platform that serves you well will result in high returns on investment.
Connect with Influencers
Although influencer marketing is not a new concept, it has become exceedingly popular in the past years. The influencer promotes the success of your brand through various media channels like Instagram and Youtube.
As the world around us becomes technologically advanced, influencer marketing has come to the forefront, and many companies are connecting with influencers to help them grow their business.
For more reading on influencer marketing read: Best Ways to Build a Brand Through Influencer Marketing.
If you want to make your business successful, you will need to pay utmost attention to the brand strategy of your brand.
A strong brand plays a crucial role in creating instant recognition in the marketplace, It creates value and shows your business mission and values to potential customers.
One of the optimum ways to leave a positive impact on your business is by creating a unique and compelling logo. However, getting your logo designed professionally is a price you must pay.
Think of it as an investment into your business rather than a cost. You will reap the benefits in the long run!
Creating Captivating Stories
Stories play a crucial role in making people excited and creating emotions within. There is an immense need for businesses to learn how to connect with customers through brand storytelling and make them see your product/service differently.
Storytelling is the art of telling stories with the objective of attracting your target audience. This way they remember, gather and know the benefits they could get from your products/services.
It has the best potential of the sales team.
- Grab the attention of clients
- Builds an honest relationship between buyers and sellers
- Motivates customers to take serious actions
- Creates a context that is relevant and exciting
This technique can also be used at any point in the selling process. Sometimes it becomes difficult for people to make others understand the logic.
However, captivating stories about the products and services encourage users to give your business a try.
With storytelling, the results are always positive. It makes users more connected with the business and ends up creating a unique bond.
Show Your Creative Process
Every designer has a certain level of creativity. They follow various steps before coming up with a final idea and design direction.
Let us understand this with an example:
For instance, your client has given you a description of their requirements. Before commencing a project, you would ideally do some research about the competitors of your client.
If you have a creative process for developing a logo design, then never hesitate to showcase it. You can come up with unique videos and posts, and share them on your social media channels. It would help you discover something new, and your clients will find something different and appealing.
It is possible to get the logo design clients by writing premium-quality articles and guest posts explaining your process and why you are the best fit for their needs.
Having your own website for the provision of logo design services is a phenomenal idea because it is one of the best ways to gain trust, tell your story and generate traffic from potential clients.
There are various other methods to gain logo design clients like social media advertising and using the right keywords and hashtags, having a portfolio on Instagram, Behance and Dribbble.
One thing to remember is to never underestimate the power of having your own website. Andrew, the owner and founder of The Logo Creative says he rarely shows his work on social media due to how impactful his website has allowed him to attract clients and tell his brand story.
Different clients want their logos to be made in different ways. So, the aforementioned ways can help in getting new logo design clients.
However, it is crucial for logo designers to have a solid understanding of sales and marketing techniques that allow them to get a wider range of design clients.
However, logo designers should follow diversified approaches to get a strong position in the market.
Join The Logo Community
We hope this article is about How to Get Logo Design Clients and Keep Them has been. If you would like more personal tips, advice, insights, and access to our community threads and other goodies, join me in our community.
You can comment directly on the posts and have a discussion with Andrew, the Founder of The Logo Creative.
*TIP – We recommend Freelance Level Up Kit by Kady Sandel, It’s for graphic designers who have the foundations of their business but want to grow, raise their prices, and sign more (and better!) clients.