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How to Get Logo Design Clients and Keep Them

How to Get Logo Design Clients and Keep Them

  • 20/12/202114/12/2021
  • by The Logo Creative
  • Think of yourself as a business that needs a logo to depict its brand. The first thing you will do is reach out to your peers to find a credible company. In this article we discuss How to Get Logo Design Clients and Keep Them.

    Next, you will search for logo design services on Google and skim through several service providers. There is just one thing that you need to ask yourself.

    Will you reach out to a company whose website is not attractive or looks confusing? Or will you approach a company that is on the tenth page of Google search results?

    Chances are, you might not even consider giving your logo design project to such a business. Now think about the type of business you want to become?

    How do you want others to perceive you? Think about your brand image and how you like others to perceive you.

    Let us look into the details of how you can make yourself an attractive organization for providing logo design services.

    Table of Contents

    • Create a Website
    • Blogging and SEO
    • Build Your Portfolio
    • Social Media
    • Show Your Work
    • Contribute
    • Connect with Influencers
    • Play Tag
    • Creating Captivating Stories
    • Show Your Creative Process
    • Conclusion
    • Join The Logo Community

    Create a Website

    As a business, the first thing you need is a website that clients can visit to see your work and the additional services you offer. It will also serve as a contact point for clients.

    An attractive website will appeal to the visitors and make an image of your brand in the minds of your potential customers.

    Make sure that the design of your website is creatively attractive so that clients can assume that your work will be good enough for their needs.

    Do your research on how you can make a website that looks unique. Remember to include testimonials from your previous clients.

    There are other things that are related to your websites, such as Search Engine Optimization (SEO), and social media, which are discussed in detail. For those, you first need to work on your website.

    Blogging and SEO

    Make sure that you write blogs on topics that are related to the services you provide. Include the name of your website in the blogs, and try to redirect readers to your website by hyperlinking the URL of your website in the blog. It is another great source to get more visitors to your website.

    Publish your blogs on renowned websites to reach a larger audience and to gain the trust of readers. Hire a few professional content writers to write blogs or learn how to write better blog posts that rank well.

    Additionally, you will need knowledge or an SEO expert to find relevant keywords. Use keywords in the blogs and the content of your website.

    It will rank higher up in Google search results. Finding a good SEO expert is not as difficult as getting your website to rank on the first page of Google search results.

    People rarely go to the second page of Google search results. So, aim for the first page.

    Build Your Portfolio

    Once you have found an internship or job, the common practice of applying is either sending your resume or cover letter, right?

    Exactly the same way, if you want to launch an application, you have to see what is on-trend and appealing for customers. Many easy-to-use logo design tools play a crucial role in creating a sleek and professional portfolio.

    Be thoughtful about what you add to your portfolio.

    Please ensure not to add everything you have designed. Set aside a certain amount of time to go through all your work.

    Think of your portfolio as one of your greatest hits and exclude everything that you are not certain about.

    Let the logo design portfolio show the best work you have, there is no need to show everything you have ever designed.

    People tend to have short attention spans, especially when looking for a logo designer online, so always show the best you have and grab their attention.

    The pieces of your portfolio should showcase the unique and phenomenal features of your work and process. To attract more and more clients to your portfolio, you need to consider creating the portfolio according to the latest trends and perspectives of users.

    Social Media

    Nowadays, if you do not promote your business on social media, then customers are least likely to trust your brand. Customers throughout the world make use of social media to research the authenticity of businesses and products before buying.

    Social media has become an effective way to allow businesses to communicate with their customers that directly leads to increased sales. You need to know how your target audience will leverage your presence on social media.

    Social media is one of the powerful tools that tends to have a sense of authority. Industry influencers establish their accounts and over time gain an extortionately high number of followings, high engagement rates with the help of likes and comments, and regular posting.

    If your a graphic designer looking to start using Instagram to showcase your work, then you will find this article helpful: Tips to use Instagram as a graphic designer.

    By connecting the name of your business with social media, you will benefit by getting high credibility levels. Primary channels such as Twitter and Instagram are the best platforms for marketing your business on a bigger level.

    However, if you connect your business with bloggers and innovative content marketers, this would also make your designs highly effective.

    Show Your Work

    Do you think your business should be on social media? Well, you are not wrong if you think that.

    Social media was initially designed for fun, but not anymore. Create your business account and showcase your work there.

    Whether you are running a clothing brand or any big level enterprise, make use of social media platforms to let more and more people know about your business.

    Contribute

    Some social media platforms sometimes ask for a fee to use them. If it benefits you and your business, then go ahead and contribute to their platform.

    A small amount of contributions each month to a platform that serves you well will result in high returns on investment.

    Connect with Influencers

    Although influencer marketing is not a new concept, it has become exceedingly popular in the past years. The influencer promotes the success of your brand through various media channels like Instagram and Youtube.

    As the world around us becomes technologically advanced, influencer marketing has come to the forefront, and many companies are connecting with influencers to help them grow their business.

    For more reading on influencer marketing read: Best Ways to Build a Brand Through Influencer Marketing.

    Play Tag

    If you want to make your business successful, you will need to pay utmost attention to the brand strategy of your brand.

    A strong brand plays a crucial role in creating instant recognition in the marketplace, It creates value and shows your business mission and values to potential customers.

    One of the optimum ways to leave a positive impact on your business is by creating a unique and compelling logo. However, getting your logo designed professionally is a price you must pay.

    Think of it as an investment into your business rather than a cost. You will reap the benefits in the long run!

    Creating Captivating Stories

    Stories play a crucial role in making people excited and creating emotions within. There is an immense need for businesses to learn how to connect with customers through brand storytelling and make them see your product/service differently.

    Storytelling is the art of telling stories with the objective of attracting your target audience. This way they remember, gather and know the benefits they could get from your products/services.

    It has the best potential of the sales team.

    • Grab the attention of clients
    • Builds an honest relationship between buyers and sellers
    • Motivates customers to take serious actions
    • Creates a context that is relevant and exciting

    This technique can also be used at any point in the selling process. Sometimes it becomes difficult for people to make others understand the logic.

    However, captivating stories about the products and services encourage users to give your business a try.

    With storytelling, the results are always positive. It makes users more connected with the business and ends up creating a unique bond.

    Show Your Creative Process

    Every designer has a certain level of creativity. They follow various steps before coming up with a final idea and design direction.

    Let us understand this with an example:

    For instance, your client has given you a description of their requirements. Before commencing a project, you would ideally do some research about the competitors of your client.

    If you have a creative process for developing a logo design, then never hesitate to showcase it. You can come up with unique videos and posts, and share them on your social media channels. It would help you discover something new, and your clients will find something different and appealing.

    It is possible to get the logo design clients by writing premium-quality articles and guest posts explaining your process and why you are the best fit for their needs.

    Having your own website for the provision of logo design services is a phenomenal idea because it is one of the best ways to gain trust, tell your story and generate traffic from potential clients.

    Conclusion

    There are various other methods to gain logo design clients like social media advertising and using the right keywords and hashtags, having a portfolio on Instagram, Behance and Dribbble.

    One thing to remember is to never underestimate the power of having your own website. Andrew, the owner and founder of The Logo Creative says he rarely shows his work on social media due to how impactful his website has allowed him to attract clients and tell his brand story.

    Different clients want their logos to be made in different ways. So, the aforementioned ways can help in getting new logo design clients.

    However, it is crucial for logo designers to have a solid understanding of sales and marketing techniques that allow them to get a wider range of design clients.

    However, logo designers should follow diversified approaches to get a strong position in the market.

    Join The Logo Community

    We hope this article is about How to Get Logo Design Clients and Keep Them has been. If you would like more personal tips, advice, insights, and access to our community threads and other goodies, join me in our community.

    You can comment directly on the posts and have a discussion with Andrew, the Founder of The Logo Creative.

    *TIP – We recommend Freelance Level Up Kit by Kady Sandel, It’s for graphic designers who have the foundations of their business but want to grow, raise their prices, and sign more (and better!) clients.

    Level Up Kit

    Posted in Logo Design
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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

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Join The Community Newsletter Group: https://thelogocreative.substack.com/subscribe 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

- Andrew Marriott - The Logo Creative™

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
▶️ Take a step back 
▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

- Andrew Marriott - The Logo Creative™

👉 Join my personal newsletter: tiny.cc/thelogocreative 
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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

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Be sure to check out the interview, link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #austinkleon
    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

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The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

_________________________________

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

 - Andrew Marriott - The Logo Creative 

👉 Join my personal newsletter: tiny.cc/thelogocreative 

👉 Follow @thelogocreative and turn on post notifications. 

👉 Leave a comment, let's chat!

_________________________________________

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

- Andrew Marriott - The Logo Creative 

👉 Join my personal newsletter: tiny.cc/thelogocreative 

👉 Follow @thelogocreative and turn on post notifications. 

👉 Leave a comment, let's chat!

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

- Andrew Marriott - The Logo Creative™

👉 Join my personal newsletter: tiny.cc/thelogocreative 

👉 Follow @thelogocreative and turn on post notifications. 

👉 Leave a comment, let's chat! 

_________________________________________

#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books
    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

👉 Join my personal newsletter:
tiny.cc/thelogocreative 

👉 Follow @thelogocreative and turn on post notifications. 

👉 Leave a comment, let's chat!

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

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    The Logo Creative - International Strategic Logo and Brand Identity Design Studio

    The Logo Creative™
    Logo & Brand Identity Studio

    Part of The AJR Group™

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    info[at]thelogocreative.co.uk
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