As a small business owner, social media provides an excellent platform to compete with larger brands. You get to interact with your target audience directly instead of, for example, relying on Google’s algorithm and how they rank your website in the search results. In this article we share some Social Media Hacks for Small Businesses to Generate More Leads.
However, interacting with your audience is only half the equation. You need to generate leads from these interactions to ensure enough conversions to stay afloat. To achieve this, you need to embrace proven social media lead generation strategies. This article contains top hacks to ensure success with your lead generation campaigns.
Social Media Lead Generation Facts
Are you wondering why you should embrace social media for lead generation? Here are a few facts to keep in mind:
- Social media helped 45% of businesses save money on marketing.
- Businesses saw 24% growth after embracing social media for lead generation.
- In 2018, 68% of businesses used social media to generate leads.
Social Media Lead Generation Tips
Here are some top social media lead generation tips for you to consider.
Share valuable protected content
If you are looking to direct quality leads to your website, this is one of the best strategies you can use. Create highly valuable content on your website and ensure it can only be unlocked after a user enters useful lead information. Share the link to the content on your social media page.
A user that is interested in the content will share the details requested to gain access. An individual that provides their email address, name or company name to access such content is a high-quality lead. You are certain that they are definitely interested in your brand.
Such leads will increase the success of your future campaigns and could remain valuable to your business for years to come.
Run social media contests
You may have seen this tip a few times already, and that is because it is super effective. Social media contests offer you an excellent way to drive engagement for your brand while improving brand recognition.
Most social media contests, especially those on Instagram, require people to follow the account or tag people. This increases the number of people that can see your brand’s messages first hand (new Instagram followers) while introducing your brand to other people that may be hearing about it for the first time.
The problem with using contests to generate leads, however, is that you may need to use vetting approaches to separate those genuinely interested in your brand from those just looking for a chance to win something. Still, with proper organization, each social media contest can bring you closer to your lead generation goals.
Social media advertising
Although you can generate social media leads without paying for adverts, embracing social media advertising is the fastest way to generate highly targeted leads while increasing your brand reach. It doesn’t cost a lot to get started with social media advertising campaigns.
Once you have settled on the demographic to target with your campaigns, create a landing page to harness the leads generated and start your advert campaign. Most of the platforms allow you to set a budget for your campaigns. Facebook, for example, allows you to set a daily ad spend limit.
After running your campaigns for a while, analyze your results and look for new ways to refine your results.
Best Social Media Platforms For Lead Generation
The best social media platforms for lead generation include Facebook, Twitter, LinkedIn, and Instagram.
Facebook’s lead generation hack
The success of your lead generation campaigns on Facebook is highly reliant on the relationship between your links and your landing page. The design of the text and graphics around the lead post will have an impact on the click-through rate for your links. The importance of design doesn’t end here.
Once a user has clicked through to your landing page, you need to ensure that the content is convincing enough to make them provide you with the information you need. The design of the page is also important here.
If the page looks unconvincing or has other issues such as slow load times or broken images, you will lose your visitors. Additionally, ensure that your lead entry form is concise. An email address is enough in most cases.
Don’t forget to optimize your Facebook page. Some users will hang around the page a bit to ascertain the authenticity of your brand before clicking through to your landing page.
Twitter’s lead generation hack
Although you can generate leads on Twitter with standard tweets, you will achieve a lot more by embracing Twitter ads. The targeting on the platform has improved a great deal to compete with Facebook ads. You can promote a tweet containing your lead generation post to a specific demographic.
You should also consider using Twitter’s lead generation cards. With this approach, you don’t always need to link to a landing page to generate leads. All the content is visible inside the cards, including the lead generation form. This approach makes it easier to generate leads as it removes one step (clicking through to a landing page) from the overall process.
LinkedIn lead generation hack
The best LinkedIn lead generation hack is to stay active and visible. Post content on a regular schedule. Ideally, you should post original content at least once a week. Join groups that are relevant to your brand and maintain an active presence. A good history of engagement on the platform will increase your chances of generating new leads.
Additionally, establishing your brand as a leader in your industry is an excellent way to attract more traffic to your website.
Instagram’s lead generation hack
The best Instagram lead generation hacks include generating high-value content regularly, growing your follower base strategically and using Instagram hashtags effectively. You can use automated solutions to build your follower base and discover relevant hashtags for your brand.
Additionally, your bio is very important. Since Instagram doesn’t allow links in posts, the bio is where most people interested in your brand will look for a landing page or website address. Therefore, this part of your profile is important for your lead generation campaigns. If you want to include a link in a post, you can either convert it to an ad or add it to your stories (if you have 10K followers).
TIP – Read our article about how to Grow your Instagram as a Graphic Designer.
We hope this article about Social Media Hacks for Small Businesses to Generate More Leads has been helpful, Social media gives you an opportunity to generate quality leads for your business. Take advantage of the large audience on most social media platforms to improve brand recognition, attract more leads, and improve conversion.
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