In this article The Logo Creative looks at some really nice branding and packaging design i stumbled across – Blend Packaging Design by Siegenthaler &Cob We tweeted about this earlier this month and it got some good likes and re-tweets so it’s definitely worth its own featured post for design inspiration and a job well done and the fact that i personally as McDonald’s would say “Im Lovin it!”
— The Logo Creative™ ✏ (@thelogocreative) February 5, 2017
“Blend is a premium quality fruit and vegetable drinks brand. Siegenthaler &Co a colombian design agency was responsible for this wonderful and very colourful branding and packaging design. The reason i love this design is how the name “Blend” really matches the powerful blend of colours they have created, its such a simple design that’s so powerful in its presentation and message.
We were asked to create a brand and packaging for a juice whose content was 100% fruits and vegetables, no flavourings or sweeteners and no water added. They are 5 different mixtures, inspired by the tropical flavors of Colombia.
Drinking one of these juices means to us to be transported to the tropics, but we didn’t want to fall into the obvious way of illustrating the fruits. So we decided to represent the skies over the tropical sunrises and sunsets.