In this article we share ways of How To Integrate Your Company Logo Into Your Business.
Logos are more than just an image. It reflects the company’s brand image. If recognizable, consumers know the company in an instant. For instance, think of Apple, Nike, Adidas, or Microsoft – all are iconic brands with identifiable logos known across the globe.
The logo is often the first thing a potential client will notice about a business. As first impressions are important, especially in business, the message behind the logo should be communicated and easy to understand.
However, how do you integrate your company logo into your business? Here are just a few efficient ways your business can fully utilize your company logo design.
Main Features On Business Cards
It might sound traditional, however, one of the best places to include your logo design is on a professionally designed business card. Business cards are useful for creating business connections during conferences and other networking events you possibly attend. Having a well-designed business card on hand can help you stand apart from the competition in the industry.
By incorporating your logo design into your business care, you can help make your brand easily identifiable.
To create an effective business card, it should include essential information such as company name, mailing address, telephone number, email address and website address. Also, you can include social media platforms there too.
All information should be accurate and readable. As for your company logo, it should be one of the most prominent images or at least the most visible element on your card. As such, consider making it the main feature for one side of the card and have your information on the other.
Add It To Your Email Signature
A simple, yet effective approach is to add your logo to your email signature. This useful strategy is perfect for those who communicate with their clients and target audience through emails.
Take advantage of your email signature design and business logo as it is a great way to improve your email marketing approach.
Having your company logo incorporated into your email signature, further spreading the word about your brand, as well as make the logo more recognizable. As most people have their ‘view images’ option turned off in their email settings, it is recommended to use a JPG, PNG or GIF version of your logo in your emails.
In addition to this, if you have a company newsletter to create a brand experience for your customers and followers, feature your logo there too. It can be placed at the top of the newsletter making it the first thing customers and those who receive it notice.
Incorporate It On Packaging
If your company offers a product then look into having the logo featured on the packaging. Whether it is a pen, paper, or a mug, have your logo imprinted on them. It does not have to be a product. If your company offers a service, you can place your company logo on any marketing materials and anything that you provide to clients.
In doing so, it further showcases your logo to clients and helps them remember your company logo.
Light Up Your Office
A unique way to incorporate your company logo into your business is by investing in custom neon signs. Having your logo illuminated will immediately catch the eye of any potential client or customer that has entered your store or office.
As neon signs are rising in popularity, there are various great companies available, like Echo Neon, who can create your dream neon sign, in your desired colour. Learn more here.
Additionally, having your company logo shining bright in a custom-designed neon sign will also make for a great piece of art.
Feature It On All Online Platforms
An online presence is crucial in today’s world for spreading the word about your business. Even if the majority of your business is offline, potential customers are searching online for your services. As such, you must maximize your online presence to further extend your reach.
From your website, Facebook page, Twitter, LinkedIn, Instagram, and any other online platform that your company uses, your logo should be visible. The image could be an image to use for the profile picture of your social media page or even the header if there is one.
Promote On Company Vehicles
If you have a company vehicle, or your business has company vehicles out on the road, consider displaying your logo on the side of it. A company vehicle is a great place for a logo as it will get great exposure when out on the road, especially if the car is driven across the state.
Fortunately, at a relatively low cost, there are services available to have your professionally designed logo imprinted on your car.
Incorporating your logo design into how you brand your business is an easy and effective way to promote yourself to potential clients. From small ways like adding it to your signature or business card, to grand ways like a custom neon sign or adding it to the side of a company vehicle – there are endless ways to use your logo to promote your business.
The key is utilizing the best ones for your business.
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*TIP – Looking to learn logo design? We recommend the Logo Design Online Masterclass, it will teach you how to plan, design and execute logo designs. The course has also had great feedback from the design community.