Every business is trying to establish themselves online, and it’s important that your brand stand out from the rest. Branding your business is not just a flashy website and fancy images, there is a lot more to it than that. In this article we hare tips on How to Make Your Brand Stand Out from the Digital Crowd.
You need to work on a brand strategy that includes, positioning, awareness and other digital marketing such as SEO, Google Ads, social media, and email marketing, but all of that is more effective if you have a brand image that commands attention.
Below are a few tactics that will help sharpen your brand. Let’s take a look.
Understand Your Audience
This is one of the most important small business tips. It’s difficult to sell if you don’t understand what the buyer wants. Identify your audience. Do some research and find out what demographic buys your product, and find out what some of the most popular sites are for that demographic.
This will give you some ideas for your own pages. Too many online businesses think they can post a few graphics and a good sales pitch and leave it at that. If you want users to keep coming back, make a website that they’ll like. Associate your brand with their favourite things.
Keep Your Website Simple
Everything seems to follow the path of least resistance, especially digital shoppers. It doesn’t matter how high the quality of your product is, or what kind of deal you’re offering – if you make the purchase profit difficult, you’ll find users don’t come back.
Make sure navigating your site is easy and fun. Your pages should be relatable to your target market. Design your order and payment pages to load fast. Remove opportunities for skeptical buyers to click away or get distracted during the purchase phase and you’ll find conversion rates improving.
Utilize Social Media and Digital Marketing
Being 21st-century technology has dramatically changed with new inventions coming up daily. Organizations have entirely transformed their processes to adopt new methods brought about by technology.
Additionally, everybody seems to be involved in social media these days, so as a business you should be, too. Even if you already have some, make sure your pages reflect your brand image and take the time to interact with people.
Be friendly, entertaining, and helpful. Those who would never be looking for your site otherwise will recognize you from social media.
In addition, a company can use innovative technology like Instagram, Facebook, and Twitter, to reach out to its customers, which is relatively cheaper and reaches a large target market.
Companies can also create websites with details of their locations, products, employees,
services offered, to mention a few points. Ensure that you gain backlinks to your website, which are valuable for SEO purposes.
Create Video Content
When it comes to brand identity design, think video. People engage with what they see. Entertaining commercials are one of the best forms of advertising, but yes, they are expensive.
An online alternative is video sharing sites like YouTube.
Start your own channel and start producing your own videos related to your business. If you have the funds, become a YouTube advertiser. This site gets millions of visitors every day.
Work with influencers
In the modern-day business environment, influencers play a critical role in marketing your products. Leading worldwide organizations have for long endorsed the use of sports personalities and celebrities to help their brands stand out from the competition.
Besides, influential people like bloggers from Instagram and YouTubers can quickly build or break your brand with just a few words as they are known to influence millions of people globally.
Don’t Overlook Infographics
Attractive but informative charts and diagrams let you convey facts and figures in a more interesting way than just tossing out a few numbers. Infographics can tell people a lot about your product and its benefits.
Think particularly about making your infographics interactive, for instance providing labels that are links to dig deeper for any further info that might interest visitors. This is a fun way for people to get to become familiar with your product or service without a lot of reading.
Check your text, and if you can get the same or more information out of a diagram or chart, then, by all means, use one.
Creating a brand identity you like – and that works – takes a long development process of research, testing, and refinement. Once you’ve got a brand that you like and that people seem to enjoy, stick with it.
Nothing could kill your brand faster than changing it too often. Brands are about recognition.
On the other hand, don’t be afraid to change things if your market seems to be going in a different direction. Be open to new branding tools that could open more possibilities.
In fact, you should be constantly testing new ideas to see what gets the best result.
Provide a Unique Customer Service
39% of the customers worldwide state that they will move to other businesses after only a single bad experience with the company.
In today’s competitive society losing a customer because of bad service is the worst thing. Excellent customer service is supposed to be the guide of your company operations at all moments.
Many customers consider customer service as the first test of the company’s competency.
World-leading organizations value customer service more besides everything. They are always on the front line to help customers with any need.
They offer help to the customer before purchasing and following up with the customer to ensure that they are happy.
Admit Mistakes and Fix the Situation to Build Stronger Relationships
Customers are driven away by bad experiences from companies that remain unsolved. In return, they spread negative feedback to their friends through social media platforms and word of mouth, which is dangerous to your business.
It remains the business’s obligation to accept the faults, whether they are your fault or not. Many customers prefer companies that take up their mistakes and take the necessary measures to treat them.
Based on research, stronger relationships with customers are built after an error is solved than before. Be on top of your game and treat your customers as always right.
Embrace a Corporate Social Responsibility
If you are the business owner, it is the right moment to adopt a corporate responsibility program. Many people argue that the primary objective is to take care of its stakeholders’ interests, including employees, customers, shareholders, and partners.
However, this is not always true. Businesses should give back to society.
Giving back to society comes with several benefits to the organization. First, it helps a company increase its brand awareness, improve its public image, and remind clients of your continued existence.
Big companies like Microsoft use this strategy to help them stand out from their competitors always.
Most forward-looking companies are always reinventing their companies by adopting new technologies and introducing new solutions, products, and processes. Come up with ideas that create a lasting impression in your clients’ minds to get them attracted to you.
A new creative logo design for your brand is also of great importance to your organization. It helps to:
- Distinguish you from competitors.
- Reveal your identity.
- Facilitate your brand loyalty.
- Invite a new customer to get to know you.
- Foster your brand loyalty.
All these innovative ideas help your business stand out from the competition by attracting new customers while retaining loyal ones.
Brands that stand out from the industry’s competition offer more value to the customers than competitors. Creating a matter that draws more customers can be done simply by providing better products and services than competitors.
Offering better products at fair prices is the best practice to attract customers within a short period. However, many people are unable to employ this strategy because of reduced profits.
An organization can also offer value in terms of originality in its products, more dedication to customized products, and more information content.
Besides, organizations with inferior performing products can add value by creating a new brand redesign.
Guarantees offer an excellent way of reducing the perceived risk of buying a company’s products. It helps to reduce the hesitation in customers when buying your products, which increases your sales.
It makes the company more likable by the customers hence its ability to stand out from the competition. Offer guarantees that can be met to avoid frustrating the clients.
When you promise to deliver a product in two days, make sure it’s done within the period or earlier.
Create a Customer Reward System
More than 66% of consumers spend their cash on brands that they have developed loyalty to. The question that remains is how to gain customer’s loyalty.
Starting a customer loyalty program could be the right solution. 85% of consumers in the US say that loyalty programs keep them buying from the same company.
Any organization can employ this strategy to stand out from the industry’s stiff competition.
More businesses appear daily. Many will fade out and disappear, but some will hang around and claw their way into being your competition.
You have to find ways to cut through the digital noise and engage with customers in every aspect of marketing. And do it in your own unique way.
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If you’re looking to learn more about brand strategy, we highly recommend eRESONAID with our friend and acclaimed brand strategist and author Fabian Geyrhalter, it’s packed full of knowledge and insights you will need to learn to become a brand strategist or apply what you learn within your own business.
Patrick Watt is a content writer, writing in several areas, primarily in business growth, value creation, M&A, and finance. His other interests include content marketing and self-development.
Also published on Medium.