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Things You Must Know About Brand Strategy

Things You Must Know About Brand Strategy

  • 06/06/201912/03/2020
  • by The Logo Creative
  • How do you promote your brand? When you own a business, it is a must to establish an integrated and remarkable method on how you would want people to remember your product or service. Why is it a must? In this article we outline Things You Must Know About Brand Strategy.

    You’re not the only one in the industry. Surely, you already know that there’s hectic competition going on—that you have strong competitors. Thus, you need a brand to show what sets you apart from others. Also, it would be a crucial element in your overall marketing strategy.

    What is a brand strategy, anyway?

    As defined in an article from Marketing MO about Brand Strategy, “Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette, and slogan, those are only creative elements that convey your brand.”

    Before you begin building a brand strategy for your business, you must know first what the whole thing is all about. This should include:

    • The appropriate and professional ways of developing a strong strategy
    • Identifying your specific goals
    • The techniques to come up with an effective strategy
    • The tools and resources you would need
    • Understanding the importance of brand strategy for the success of your business

    I understand that it can be quite overwhelming to know everything. Why don’t you start with these basic things you must know about brand strategy?

    Table of Contents

    • The major elements in developing a brand strategy
    • Your purpose is important
    • You should build an emotional connection with your audience
    • You need a logo and a tagline
    • You need strategic content development
    • Know your competitors
    • You really need a website
    • What does it mean to have a strong brand strategy?

    The major elements in developing a brand strategy

    Elements are like cooking ingredients. Without them, a recipe will not result in a dish that tastes good. It’s the same when you’re cooking your brand strategy; you need specific elements to come up with the best one for your business. What are these elements?

    • Specific target market: The audience you want to market your product or service to.
    • Unique brand message: The promise you want to convey to your audience.
    • Brand tone: Do you want to sound formal or casual? It’s all up to you and the line of business you are operating in.
    • Brand positioning: The perception you want your audience to have towards your brand.

    Your purpose is important

    Go back to why you’re doing the business—why are you selling this product or why are you providing this particular service? What’s your mission?

    Identifying the main purpose of your business will give you lots of advantages. As you do so, your target audience can also determine the specific benefits they can gain from using a product or service. This is what they want, because they’ll feel that their unclear search in the beginning is satisfied. They get the answers they’ve been looking for.

    For your business itself, it would be easy to set up goals when you’re developing a marketing and brand strategy. It would be easy to identify your target market, create the right content, and choose the flow and design of your website.

    You should build an emotional connection with your audience

    A strong intimacy with your audience should be one of your brand strategy goals.

    Your brand should make your audience feel valued. Build an emotional connection just with your tagline and promise message.

    One of the most effective methods to get your customers’ attention is to appeal to their emotions. The next thing is to know their struggles and problems. Let them know that they can do something to solve it, then you can present how your product or service can help them.

    Another meaning of emotional connection is how you make your audience feel. Do they feel valued under your customer service both personally and online? Therefore, accommodate your customers well the moment they call you.

    You need a logo and a tagline

    A logo and tagline are simplified ways to present your business. Thus, you should go into details when creating them. You have to make sure that your business first comes to mind every time they see it. It should also be remarkable and will not be easily forgotten.

    The main key is to make it simple yet innovative, just like what famous brands have. Apple simply has an apple logo with a twist because of the bite. For the tagline, you surely know what brand “Open happiness” represents—Coca-Cola.

    How do you create an excellent logo for your business?

    You can you choose between a text and a symbol logo. There are still more ways, so don’t limit your options. Just one tip—keep it simple.

    How do you create a catchy tagline for your business?

    Narrow down what you do or how customers can benefit from using your business into three to five words. Another tip is to begin with an action word. Contact The Logo Creative as they specialise in logo and brand identity design.

    You need strategic content development

    You can’t fully implement your brand strategy without content. This refers to both content in the form of words and visuals.

    Your content should be direct to avoid confusing your audience. It should fully and accurately deliver the message you want to tell them. Also, as you continue creating content to promote your brand, make sure to observe consistency when it comes to your tone and brand positioning.

    Know your competitors

    Competition has always been part of the business industry. Of course, you know this! You already know that there’s no time to slack off if you want to stay on top of your game.

    You must know your business competitors in order to know how to get ahead of them. Doing this task is made even easier nowadays because of the Internet, of which an online presence is already a must for a business.

    You only need to find their website or social media profiles to find out:

    • Their methods of marketing their products or services;
    • Their selling prices;
    • Their ways of using technology to leverage their game;
    • The tools and resources they use for their digital marketing strategy.

    There are still a lot of ways to know your competitors. You just need to go out there and find it yourself with the help of some experts.

    You really need a website

    You need a good website to display your brand attractively.

    A lot of people are now using the Internet to find a product or a service because it’s hassle-free and saves time. They don’t need to go around anymore to find a particular or service. They can just look online for the places that offer it. Then, there’s the review, which they can use to measure the credibility of businesses.

    Since we are now living in a fast-paced digital world, it’s hard to survive without an online presence, especially for small businesses. You need a website. Why? It’s now one helpful tool to reach to a wider audience online. This means you can easily promote your business to a wider and centralized target market. Also, a website can open lots of channels for you to convert online users into potential customers.

    Don’t have a website, yet? Or, is your existing website old and unappealing? Make sure to create it with a professional website builder.

    After going through the seven things you must know about brand strategy, I’m sure you may still be asking, “What is the difference between brand strategy and marketing strategy?” One thing is for sure, though. These two should be present in a business and should work together.

    To put it simply, a brand strategy is the overall feel of your business. It should be a guide for your customers about what to expect about your product or service. Therefore, it should be an appropriate summary of what your business is all about from the perspective of customers.

    On the other hand, a marketing strategy is your way of promoting your brand and convincing people to buy your product or service. It’s a method of engaging people and getting them to know more about your brand. What’s the use of having an excellent brand strategy when only a few people know about it? Makes sense, right?

    What does it mean to have a strong brand strategy?

    You can use these advantages as a motivation to create an efficient brand strategy:

    • Customer loyalty: The more you retain customers, the better your reputation is. Seeing the same people buying from you or using your service will give your prospective customers confidence about using your business.
    • Makes you different: You should stand out among your competitors so people can easily see you. A strong brand strategy can help you set your business apart from others by highlighting the unique benefits and approach you can offer.
    • Improved business reputation: Of course, when you present your business well with effective branding, you can easily establish good credibility in the market.

    What’s your brand? Are you ready to bring it to better heights? Plan your brand strategy with both your business’ future success and customer satisfaction in mind. We hope this article about Things You Must Know About Brand Strategy have been useful, and be sure to leave any comments below.

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
▶️ Take a step back 
▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

 - Andrew Marriott - The Logo Creative 

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

- Andrew Marriott - The Logo Creative™

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

_________________________________

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    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

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    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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