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10 Things Your Graphic Designer Wants You to Know About Logo Design

10 Things Your Graphic Designer Wants You to Know About Logo Design

  • 11/07/202205/08/2022
  • by The Logo Creative
  • If you are thinking of hiring a logo designer to create your company’s logo, there are several things you need to understand, so here are 10 Things Your Graphic Designer Wants You to Know About Logo Design.

    For example, it’s great to have an understanding about typography, color theory, fonts, and size. You should also be aware of the color schemes, which should be consistent across all web and printed materials.

    Ideally, you should also be aware of your company’s brand identity and the colors used. Let’s discuss the few essential points of logo design.

    Table of Contents

    • 1. Color Theory
    • 2. Typography
    • 3. Fonts
    • 4. Font Size
    • 5. Word Marks
    • 6. Letterforms
    • 7. Memorability
    • 8. Sizing & Res
    • 9. Contract
    • 10. Research
    • Join The Logo Community

    1. Color Theory

    logo design tips - Colour in logos and logo design

     

    Whether you’re a professional graphic designer or just a hobbyist, color theory can help you make your next logo stand out. Colors can indicate different meanings or ideas and selecting the right colors can be a game changer.

    Let us teach you the basics of color theory. Here are the benefits of learning color theory:

    • Understanding color psychology and how to use it in your logo design is an important part of creating a successful logo. The key to color harmony and contrast is understanding how each color is related to the other.
    • Try not to go overboard with color.
    • The goal is to create a design that people will remember, but without overwhelming them with too much color.
    • Use color theory to your advantage, and start experimenting with colors today!

    2. Typography

    If you want a great logo design that uses typography, you need to understand the basic principles of typography. These concepts include typographical scale, hierarchy, and concepts such as kerning and line-height.

    It is important to study typography not just in logos but in general content because it influences how people read and process information. It can also be an important element of brand recognition.

    • A successful logo should be legible and be able to be read at a distance.
    • If the logo contains graphic elements, the typography should be in balance with the icon, which makes it more visually appealing.
    • In addition, if the typeface is complicated, it might not work well on smaller formats. Therefore, ask your designer about the font styles to see which ones are the best fit for your business.

    3. Fonts

    Fonts and Typography

    Before you hire a graphic designer for your brand’s logo design, you should know a few basic things about various types of typefaces, typographical scale, and hierarchy, and concepts like kerning and line-height.

    If you’re not familiar with the subject, it’s important to learn about it, because it can affect the way people perceive the content you put on your website or business card.

    Script fonts are great for more ornate logos. They tend to be fancier than their serif counterparts and may evoke feelings of creativity.

    You can also find them related to the art of calligraphy, which may help your customers identify with your brand more with handwritten letters.

    If you’re using a script font for your logo, it’s important to choose one that is easily readable, as poorly aligned letters make your design look cluttered.

    4. Font Size

    A font’s size is important for your logo design. It should reflect the feeling you’re going for. For instance, if your company sells mechanical supplies, you may want to choose a rustic font that evokes a feeling of nostalgia.

    On the other hand, if you’re a software company, you might want to choose a more contemporary, sleek font. Choosing the right font for your logo design is a subjective process, and you should consider your preferences and the expectations of your target consumers before selecting a typeface.

    In Astrill vpn, as users are being guaranteed privacy to surf freely, it’s reflected in its uniquely styled logo.

    The font style you choose will affect your customer’s experience. For example, if you’re trying to attract younger users, it might be better to choose a San-serif font.

    For older users, it’s a good idea to use a serif font, which is a lowercase font with stems. Serif fonts are considered classic, while sans serif fonts are deemed more modern.

    5. Word Marks

    Wordmark-Logo-Design-Types.

    Wordmarks in logo design are very different from logos that use only the brand name. However, they both capture the essence of a brand and build brand recognition.

    Whether you decide to use a word mark or a logo with a unique design, you must keep in mind the fundamentals of both types of logos.

    Here are some things your graphic designer should know about wordmarks in logo design.

    • Firstly, wordmarks tend to work best with shorter names. These are easier to read and visually more impactful than long-brand names.
    • Longer brand names may benefit from a combination of a letter and a symbol.
    • Likewise, wordmarks can be used for both short and long names.
    • Wordmarks that use the entire name of a brand are generally less legible on mobile devices, so they are not a good choice for digital-first businesses.

    6. Letterforms

    Lettermarks - monogram Logo Design Types

    A letterform logo is a great choice for a number of reasons. Not only is it easily scalable, but it will also remain easily recognizable even when reduced in size. This makes it ideal for small-scale applications like app icons and favicons.

    It can also be used as a profile picture on social media. While this type of logo is popular for large-scale businesses, it is also appropriate for brands with long names.

    The monogram is a more complicated option for small businesses. It consists of multiple letters, usually the acronym of the brand. Some brands use monogram logos because they make it easier to remember and read.

    However, acronymic names are already difficult to remember and can only make them more difficult. Small businesses should avoid acronymic names.

    7. Memorability

     

    A Logo Should Be Memorable, Apple Logo is a Great Example

    The effectiveness of a logo is directly related to its memorability. Memorability is a balance between familiarity and uniqueness. The best logos are instantly recognizable, even if they’ve been seen only once or twice.

    These are the brands like Apple, Starbucks, Coca-Cola, and Nike that have cultivated a high level of memorability. Here are some of the best ways to achieve memorability for your logo.

    • The key to effective logo design is that it appeals to your audience. This can be achieved through simplicity or minimalism.
    • In the end, your logo should convey your business’s message.
    • It should be easy to identify, while still remaining simple enough to be appropriate to its target audience.
    • The goal of an effective logo is to be instantly recognizable.
    • Regardless of the size, color, or surface of its design, it should be adaptable to the environment in which it will be used.

    8. Sizing & Res

    Top 20 Logo Design Trends For 2020 -Responsive Logo Design

    If you’re making a brand logo, sizing it properly is crucial for a variety of reasons. First, it should be readable at all sizes and orientations, which will benefit both you and your customers.

    Second, your logo should be adaptable – ideally, it should switch from a vertical to a horizontal layout. This is important for printing, as the size and orientation of logos can vary significantly between products.

    While a vector file is more scalable than an image, it’s still a good idea to get the biggest possible logo.

    For online uses, sizing your logo properly is extremely important. Generally, most websites require that you use a scalable format for your logo.

    But if you need to use an icon on a site or page, you need to make sure the favicon is small enough to fit into the space without losing details.

    For example, you can use an icon from a social network site, such as Facebook, to illustrate what a logo is. It’s important to use the right size for your logo to be visible on websites, as well as on social media accounts.

    9. Contract

    Before you choose a logo designer, you should understand what you want from them. Logo contracts should clearly spell out the scope of the project and specify the designer’s responsibilities.

    • A good logo design contract also outlines the client’s specifications.
    • Include a comprehensive description of the logo design and the specifics you’d like to see included in the finished product. This will enable the designer to properly finish the logo.
    • You should also outline any changes or additional requirements you might have.
    • Before you start designing logo contracts, review other logo designers’ contracts to find out which ones are most useful.
    • In addition, the template must include form fields that make it easy to fill in information. When you have completed a logo contract, you can send it to your client.

    10. Research

    Before you hire a graphic designer, it is important to research your competition. This is because knowing your competitors’ logos can prevent you from making grave mistakes.

    Never, ever copy an existing logo or brand name; it will only create a poor impression. Instead, research your competitors’ logos and choose a design that stands out from theirs.

    Listed below are tips for researching your graphic designer’s logo design.

    • Ask for a logo concept questionnaire from the designer. You should ask him or her to design a logo based on the information you provide. For instance, if your logo needs to be adapted to a new market or product, you should ask your graphic designer for several different concepts. This will help the designer understand your business.
    • Then, you can finalize the concept. If your designer does not follow through with this process, it is a red flag, and you might end up with a bland logo.

    For further reading checkout: The Art of Logo Design

    Join The Logo Community

    We hope you have enjoyed these 10 Things Your Graphic Designer Wants You to Know About Logo Design. If you would like more personal tips, advice, insights, and access to our community threads and other goodies, join me in our community.

    Learn from our Founder Andrew who personally writes our community newsletter. You can also comment directly on posts and have a discussion.

    *TIP – Looking to learn logo design? We recommend the Logo Design Online Masterclass, it will teach you how to plan, design and execute logo designs. The course has also had great feedback from the design community.

    Learn Logo Design Online - Logo Design Master Class

    Posted in Graphic Design, Logo Design
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It was a great pleasure to feature Michael who shares some valuable insights into logo design  and live as a graphic designer and creative director.

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
▶️ Take a step back 
▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
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We have recently partnered with Mr Mockup:
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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

 - Andrew Marriott - The Logo Creative 

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

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    The Logo Creative - International Strategic Logo and Brand Identity Design Studio

    The Logo Creative™
    Logo & Brand Identity Studio

    Part of The AJR Group™

    International Design Studio
    info[at]thelogocreative.co.uk
    Phone: +44 (0) 1709 527 200
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