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Brand Identity Design: 6 Highly Effective  Principles To Achieve A Competitive Edge Over Your Competitors

Brand Identity Design: 6 Highly Effective  Principles To Achieve A Competitive Edge Over Your Competitors

  • 24/06/201923/06/2019
  • by The Logo Creative
  • Today in this highly competitive market, it’s essential for a business to stand out among the crowd. And, for this, a company needs to be unique and highly recognizable by customers. In this article we discuss Brand Identity Design: 6 Highly Effective  Principles To Achieve A Competitive Edge Over Your Competitors.

    Table of Contents

    • Know Why Branding Matters So Much:
    • The Goal Of The Business and The Personality of The Brand:
    • Audit Your Marketplace Properly
    • Logo Design:
    • Consider The Visual Elements Of A Brand:
    • Create A Manifesto For Your Brand:
    • Social Network:
    • Corporate A Proper Brand Style:
      • Business Card:
      • Correspondence:
      • Banners and billboards:
    • Vehicle Marketing:
    • Style Strategy:

    Know Why Branding Matters So Much:

    The Global New Product Innovation Survey conducted by Nielsen.com has established the fact that almost 59% of the people prefer to buy new products from the brands that are familiar to them and nearly 21% of the people say that they are ready to purchase products from the brands that they like.

    Brand Identity Design: 6 Highly Effective Principles To Achieve A Competitive Edge Over Your Competitors

    Some people still believe that it’s the marketing specialist who designs the entire branding, but that’s not the truth because branding is a smart and comprehensive combination of marketing and designing. Paul Rand, a very well know American Graphic Designer said- «Design is the silent ambassador of your brand. »

    Now, this article is going to tell you about the six critical principles of brand identity design-

    The Goal Of The Business and The Personality of The Brand:

    It’s not the designer who will set the goal for your business or defines the personality of your business; instead, it’s your responsibility to have a specific goal for your business and to know what kind of character you want your brand to have. Share your business’s purpose and personality with your designer at the starting point of time so that they could see the right direction to go.

    Before designers start working on the visual part of the brands, designers need to determine the personality or the character your brand wants to have. Always remember one thing that the customers always connect with the nature of the brand first, and they buy and turn into loyal customers. The entire game starts with the personality of the brand, so you should not ignore the role of brand personality. Create 5-6 keywords that describe your business in the best manner and share the list with the designer team so that they can have an idea about the personality that you want your brand to have.

    Brand Identity Design: 6 Highly Effective Principles To Achieve A Competitive Edge Over Your Competitors

    Psychology plays a crucial part in brand designing. Psychology-oriented design can help know user’s behaviors and their possible reactions to the design. Moreover, psychological design principle can help your brand to establish effective communication with the clients.

    Audit Your Marketplace Properly

    Know what your competitors are doing well and what are the things that they are struggling with. This will help you to find a new angle that your business can leverage.

    First thing you need to do is identifying your competitors and, use your due diligence to find the right ones. Try to look at a broad spectrum of competitors so that you will be able to analyze the companies whose segmentation of customers is vastly different than yours. Ask yourself this question whether or not a customer could come up in a situation where he/she has to choose between you and the competitor? If the answer is yes, you should add the company to the list of your competitors. Review each of your competitor in a thorough manner so that you would be able to identify their strength and weakness.

    Let’s take an example of  Ola, a Bangalore based online cab company currently has the overall market share of 56.2% and now expanding its service in the global market that includes Sri Lanka, Bangladesh, Nepal, and Australia.

    From the data given below, you can easily understand the fact how OLA is dominating the Indian market and, the highly intelligent market research done by OLA played a significant role for  OLA to reach the top position in the Indian Market.

    Brand Identity Design: 6 Highly Effective Principles To Achieve A Competitive Edge Over Your Competitors

    Logo Design:

    A large number of people still mistake a logo for a brand, but, the truth is that it is just a part of a brand designing. The logo is the prominent symbol of the brand image, which creates the foundation of a marketing strategy that bridges the connection between the brand and its target audience

    Brand Identity Design: 6 Highly Effective Principles To Achieve A Competitive Edge Over Your Competitors

    The essential stages of the logo design process are-

    1. Setting a task
    2. Well user-research
    3. Market research
    4. Creative search
    5. Selection of style direction
    6. Variety of color-palette
    7. Testing various sizes and environments
    8. Creating a style guide setting right and wrong cases of Logo use.

    One of the most valid reasons behind doing extensive research is avoiding unnecessary similarities with other logos in the relevant sector and make a completely original identity for the brand.

    Once the logo is complete, the designers start with the testing part. It is vital to test the logo design in all possible situations and placements to make sure there won’t be an unpleasant situation.

    As Logo significant element in the brand identity of a business, so designers must pay serious attention in its creation process. A well-thought logo is worth time investment.

    Consider The Visual Elements Of A Brand:

    The logo is not the only visual element of a brand. The logo is indeed vital, but other things that require your attention are mascots and typography of your brand.

    Mascots are the custom design characters that are specially designed to represent the brand symbolically. They can be designed as a part of the logo or as an individual character. A well-designed mascot can quickly draw the attention of a large number of people.

    Brand Identity Design: 6 Highly Effective Principles To Achieve A Competitive Edge Over Your Competitors

    Zoo Zoo is a very popular mascot of Vodafone India. Zoo has almost 200 pages with 250,000 fans.

    Another crucial visual element responsible for brand identity is typography. You can also use the fonts to speak about your brand. The designer often creates custom fonts for companies to be unique in such small details.

    Brand Identity Design: 6 Highly Effective Principles To Achieve A Competitive Edge Over Your Competitors

    Create A Manifesto For Your Brand:

    Create a manifesto for your brand and stick to the manifesto-like it’s your bible. The belief of your company and what it stands for will create an emotional connection with your customers. You can take the help of a professional copywriter who can vocalize what your brand stands for. A business manifesto enhances the trust quotient of your company.

    Social Network:

    When it comes to branding for your business, especially your website or any Android Apps, social networking could be an essential channel supporting strategy. You should use popular social networking platforms like FaceBook, Twitter, Instagram, Pinterest, and many others to increase brand awareness in a meaningful manner.

    Brand Identity Design: 6 Highly Effective Principles To Achieve A Competitive Edge Over Your Competitors

    Corporate A Proper Brand Style:

    When you have the major elements like  Logo, Color palette and other visual elements are ready, it’s time to gather them all in a harmonic unite style. It is specifically required for the companies that are providing some kind of service. Based on the type of the company, various attributes can become a branded item. Now, this article sheds the light on the common brand items used by most of the companies-

    Business Card:

    Today, it’s a must-have element for business communication, so you must make sure that your business card is designed in a proper manner. It should include-

    • Name (personal and business)
    • Job title
    • Email
    • Phone
    • Website
    • Social media sites

    You would be just shocked to hear that 27 million business cards printed daily turns into just under 10,000,000,000 business cards printed annually.

    Correspondence:

    Business communication always has a formal style. To showcase a brand as a highly legitimate partner and service provider, a well-designed correspondence presentation should be prepared. Letterhead and envelope should have the brand identity so that it can show the level of professionalism.

    Banners and billboards:

    No wonder they are the backbone of branding and marketing so the designers need to emphasize working on a creative idea for outdoor adverts and web banner.

    Branding With The Company T-Shirt and Hats;

    According to the recent studies and research on branding and marketing, T-shirts and hats with brand mark always give a  boost to the team spirit of each employee of the company.

    Vehicle Marketing:

    Companies that provide delivery services need an effective brand decoration of the vehicle. Brand identity elements on the company vehicle can also be an effective way of doing outdoor promotion.

    Brand Identity Design: 6 Highly Effective Principles To Achieve A Competitive Edge Over Your Competitors

    Style Strategy:

    The work has almost been done. The visual material is complete. The only task now the designer has is to ensure clients will use all the properties in a proper manner. A style guide is a document that provides instructions about the right and wrong ways of using the graphics created for the brand. Usually, a style guide includes the explanation behind the main idea standing behind the Logo, a presentation about using the corporate color palette. It can be an excellent way to showcase examples of improper usage in order to avoid poor visual performance.

    The example given below is the Style Guide for the logo design.

    Brand Identity Design: 6 Highly Effective Principles To Achieve A Competitive Edge Over Your Competitors

    You might have already realized that Branding is a challenging process. Based on the requirement of your target audience and business objective, you need to take each step and enhance the brand awareness of your business in the best manner, We hope you found this article about Brand Identity Design: 6 Highly Effective  Principles To Achieve A Competitive Edge Over Your Competitors interesting, and be sure to leave any comments below.


    Author Bio
    Payal is a Content Consultant at Enuke Software, a pioneering Blockchain, and Mobile App Development Company in the USA. Payal is passionate about the start-up ecosystem, Crypto world, entrepreneurship, latest tech innovations, and all that makes this digital world.

    Posted in Branding, Identity Design
    BrandCompetitiveCompetitorsDesignEffectiveidentityLogoPrinciples

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    Check out the latest Designer Interview with Micha Check out the latest Designer Interview with Michael Cherkashin and award-winning graphic designer and creative director @hugagency

It was a great pleasure to feature Michael who shares some valuable insights into logo design  and live as a graphic designer and creative director.

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

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Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
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▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

- Andrew Marriott - The Logo Creative™

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

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    The Logo Creative - International Strategic Logo and Brand Identity Design Studio

    The Logo Creative™
    Logo & Brand Identity Studio

    Part of The AJR Group™

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    info[at]thelogocreative.co.uk
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