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Elements Needed for a Comprehensive Brand Identity Design

Elements Needed for a Comprehensive Brand Identity Design

  • 23/12/201903/01/2020
  • by The Logo Creative
  • Every human being is different from the other and everyone has a very unique and distinctive identity. Similarly, each brand is different from the other and the reason why one brand sells more than the other is the ‘Brand Identity.’ It is the most important factor which sets your brand apart from the rest and influences the marketing and the sales of any business or brand. In this article we discuss Elements Needed for a Comprehensive Brand Identity Design.

    Brand identity has never mattered more than now when the marketing has spread worldwide. The competition is relentless and the stakes are really high in the brand identity design game.

    No matter how wide the whole landscape of designing may seem; everything spirals down to a few basic elements that make up an all-inclusive design that sets a brand apart from its competitors. The most essential elements needed for a comprehensive brand identity design are discussed below:

    Table of Contents

    • Logo
    • Wordmark
    • Key Colours
    • Typographic Faces
    • Bank on Graphics

    Logo

    The most important element that is the requirement of a trendy brand identity is the logo. This small graphical image is the cornerstone that communicates to your clients and the world of marketing what your brand is about. It is the display window of your brand as it can be posted anywhere from packaging to a marketing campaign. To understand the power of a logo, just close your eyes and think of ‘Apple Inc.’ instantly a ‘bitten apple’ comes to your mind. Classic brands like Coca Cola, McDonald’s, and Starbucks all exude the powerful impact of a timeless logo. When it comes to the logo of your business, the following checklist should be ticked off.

    • Coherent Communication: A Logo should express very clearly what your brand means and what it is about.
    • Simple, Clean and Uncluttered: Clear and precise designs are always eye-catching and remain a classic choice. Uniformity is essential to a logo design
    • Make a Deep-rooted Impression: Choose the right color combinations, and lines and curves for your logo so that the final piece would leave a deep impression on the audience’s mind.

    Wordmark

    Whether it is the hocus pocus style ‘HP’, or ‘CNN’, ‘PEPSI’, or ‘FedEx’, or ‘Disney’ all these have one thing in common. They represent their brand’s names. The way these designs are written may seem like a logo but they are actually a Wordmark. Of course, it can be used as a logo too. However, the Wordmark is a unique and professional way to represent the name of your company.

    A Woodmark should have the following attributes:

    • Professionally designed
    • Professional Typeset
    • Can stand alone
    • Be part of the logo

    Key Colours

    Psychology of colours does not play an important anywhere as much as it does when it comes to brand identity. Colours define your brand. Can you imagine the colour red without thinking of Coca Cola or McDonald’s in any other colour but yellow? Or the multiple colour palette that comes to mind when you think about Google or CNBC. A colour is what attracts you to the brand and represents its psychology as well. To create an impact that will become an unforgettable part of your customer’s memory, use a colour or a palette of colours that truly identifies with your brand.

    Some of the basic things you need to remember when it comes to the key colours of your logo:

    • Simplicity – One to maximum three colours are best. (Google is exceptional)
    • Primary Colours – It is best if you go for primary colours
    • Be Unconventional – If you are bold enough, play with some additional colour palette of secondary colours.
    • Tints and Hues – You can always go for a variety of bold, bright, cool, pastels; whatever complements your brand.

    Typographic Faces

    Picking the typography that truly resonates with your brand is extremely important. A font that harmonizes with the chosen colour/s and your logo is a very important element when it comes to comprehensive brand identity.  The power of fonts cannot be denied when it comes to a brand’s design. It is best to use a single typeface from the primary choices – keeping it simple is the key to really make it all authoritative.

    A few things that should be considered where typography of a logo is concerned:

    • Simple Fonts – Fonts should be simple and readable.
    • Uncluttered –Stick to two fonts maximum and try mixing contrasting ones.
    • Size & Alignment – Size matters. Having the right size and length is important for legibility. The text should be aligned to the left for easy reading.
    • Character Limit & Caps – 60 characters per line without hyphens is great. All-caps is a complete no-no too.

    All these rules are important but if you want to break them, you need to learn the ropes first and then beat the system.

    Bank on Graphics

    A brand identity remains incomplete without the right texture, a-line style, design assets, icons, photographs and usage of white space or colour blocks. All these things are part of your graphics and graphic elements are something that you need to bank on constantly. The multimedia world is nothing without the graphics and thus, the importance of graphics and the visual language becomes ultra-important for the brand identity.

    Here are some important tips with regard to graphic elements:

    • Create a Graphic Bank – Create your own bank of graphic designs, templates, icons, and imagery, etc. Premade Templates and designs are copyrighted and you are not permitted to use their imagery everywhere.
    • Hire a Professional – The problem arises when you try to design on your own without having ample experience. A professional designer is proficient at what he or she does. They also have the right tools and an aesthetic for design that you may lack.
    • Cohesive Look – Professional designers can provide you with a cohesive look for your brand identity but don’t compromise until you are truly satisfied with what you are looking at.

    Discussed above are all the fundamental elements needed for a comprehensive brand identity design. Of course, there are more factors and they are always evolving but these are the basics that can truly help you create your identity and presence across various platforms including social media.

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    Author Bio
    Waqas D. is the senior partner and co-founder of FullStop®, a digital design agency and web’s top destination for branding & web services. For more than 10 years, Waqas has successfully helped a wide range of businesses with amazing brand identities.

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    ‘Creativity for Sale’ + ‘Mindful Creative’ ‘Creativity for Sale’ + ‘Mindful Creative’ by Radim Malinic is now available worldwide in bookstores and online. 

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    Check out the latest Designer Interview with Micha Check out the latest Designer Interview with Michael Cherkashin and award-winning graphic designer and creative director @hugagency

It was a great pleasure to feature Michael who shares some valuable insights into logo design  and live as a graphic designer and creative director.

The interview is also featured on today's newsletter, including the book by @made.by.james
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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
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▶️ Go for a walk 
▶️ Change scenery 
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What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #austinkleon
    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

_________________________________

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

- Andrew Marriott - The Logo Creative™

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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