Today Designer Spotlight: Coffee & Co. Brand Identity Spotlight
Coffee & Co. was designed by creative agency Bond that was founded in 2009 in Helsinki by three creatives: Jesper Bange, a graphic designer and Art Director, Aleksi Hautamäki, a retail and spatial designer, and strategic designer Arttu Salovaara. In 2010 graphic designer and Art Director Marko Salonen joined as a partner. They have another two studios – Abu Dhabi studio founded in 2013 and London the latest addition to the Bond family established in 2015.
As you all know I have a soft spot for simplistic, Minimalistic black and white design so this identity caught my eye, I really like how the letters “C”o” form a nice monogram of a coffee mug, such a simple design that works very well. This mark is very clean it’s also very identifiable, memorable, iconic and has the potential to last a lifetime.
— The Logo Creative™ ✏ (@thelogocreative) September 10, 2017
Coffee & Co. is a new cafeteria concept on a Tallink Silja Line cruise ship offering freshly prepared savory and sweet snacks. The aim of the project was to create a friendly and straightforward identity, comfortable for onboard passengers of all ages. The script typography underlines the casual feeling and communicates the selection of offered products.
See more of Bond Agencies Work | Bond Agency