Today Designer Spotlight: Coffee & Co. Brand Identity Spotlight
Coffee & Co. was designed by creative agency Bond that was founded in 2009 in Helsinki by three creatives: Jesper Bange, a graphic designer and Art Director, Aleksi Hautamäki, a retail and spatial designer, and strategic designer Arttu Salovaara. In 2010 graphic designer and Art Director Marko Salonen joined as a partner. They have another two studios – Abu Dhabi studio founded in 2013 and London the latest addition to the Bond family established in 2015.
As you all know I have a soft spot for simplistic, Minimalistic black and white design so this identity caught my eye, I really like how the letters “C”o” form a nice monogram of a coffee mug, such a simple design that works very well. This mark is very clean it’s also very identifiable, memorable, iconic and has the potential to last a lifetime.
#identity #design #Branding work for a cafeteria Coffee & Co. by Bond. @london_bondhttps://t.co/iHkehYZ3hc pic.twitter.com/eHQ3GA3VJo
— The Logo Creative™ ✏ (@thelogocreative) September 10, 2017
Refill, please
Coffee & Co. is a new cafeteria concept on a Tallink Silja Line cruise ship offering freshly prepared savory and sweet snacks. The aim of the project was to create a friendly and straightforward identity, comfortable for onboard passengers of all ages. The script typography underlines the casual feeling and communicates the selection of offered products.
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