Today Designer Spotlight: Lynsay Bell Architecture Brand Identity Spotlight
Lynsay Bell Architecture is based in a converted townhouse in Edinburgh’s New Town they are a dynamic architecture and design studio, founded in 2012 by Lynsay Bell. With a young, driven and highly capable team, they have experience working locally as well as globally — from private residential and commercial developments to listed and conservation projects.
The Touch Agency based in Edinburgh, Scotland was commissioned to design a new visual identity and online presence for the growing architecture firm.
The Touch Agency Said:
“From humble beginnings as a sole practitioner to leading a busy studio, Lynsay Bell Architecture wanted to solidify her growing reputation and client base. The practice’s work involves both interior design elements as well as architectural considerations that work together — we defined this as ‘a harmonious approach’, building this idea around a simple, adaptive logo that forms the core of the new visual identity.
The flexible line device can change orientation and expand depending on application, suggesting the practice’s forward progression, momentum and growth — while allowing for more creative application both on and offline. Neutral colour and typography result in a minimal visual identity that lets the work do the talking.
Collaborating with photographer Angus Bremner, we documented overviews and details of each project, as well as commissioned portraiture for the studio team.
For LBA’s online portfolio, we designed and developed a fully-content managed site that would showcase their growing body of work and new visual identity while expanding on the practice culture in more detail”