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Marvel Brand Identity Spotlight

Marvel Brand Identity Spotlight – Step by Step Design Process With Paul Von Excite

  • 25/08/201725/08/2017
  • by The Logo Creative
  • Today Designer Spotlight: Marvel Brand Identity Spotlight

    In this spotlight Paul Von Excite takes you trough his process of building the new custom logotype for Marvel, from the very beginning starting from sketch right through to the final product.

    Marvel Brand Identity Sportlight

    Table of Contents

    • Introduction
    • Exploration
    • Sketching
    • Final Sketch
    • Digital Version
    • Alternate Version
    • The Final Result

    Introduction

    Marvel is a design, prototyping an collaboration application based in London, UK.
    Marvel’s co-founder Murat Mutlu contacted Paul for a logotype refresh. Paul said he liked the old logo and it was awesome, Murat was pretty clear in his intend for style direction and after a phone call Paul was excited to get started. The goal for the final outcome was very clear, the new typeface needed to resemble a friendly, fun and professional character with lots of personality and energy. The Marvel typeface also needed a stand-alone “M” character for smaller display usage.

    Exploration

    Paul said that the search for inspiration was much easier as the project goals where made very clear by the client. He had a clear view in his mind on how the first sketches would look, the image below was used as a reminder while sketching. Work included from Nick Slater, Sergey Shapiro, Mark Caneso, Leo Gomez and Paul himself. ​​​​​​​
    Marvel Brand Identity Sportlight

    Sketching

    Paul explained that he did actually take a lot of inspiration from the previous Marvel type logo as he did like this, especially the “r-v” and “v-e” connection were interesting to explore further.
    Sketching Actually took a lot of inspiration from the previous Marvel type, especially the "r-v" and "v-e" connection were interesting to explore further.
    Sketching Actually took a lot of inspiration from the previous Marvel type, especially the "r-v" and "v-e" connection were interesting to explore further.
    Marvel’s co-founder Murat really liked the angled versions as it resembled an energetic character and feel. In the following image it was time to reflect on the type and see what needed improvement. The top left “M” was favourite over the bottom left “M”, he used Photoshop to combine the two together.
    Marvel Brand Identity Sportlight

    Final Sketch

    At this point it was time to improve the reflections of the sketch above and build the final sketch. With the above sketch underneath I used tracing paper to model the final sketch.
    Marvel Brand Identity Sportlight
    Paul explained that the counters of the “e” and “l” turned out alittle too small but he left it as it was and decided to go digital from here and refine it in Illustrator later.
    Marvel Brand Identity Sportlight

    Digital Version

    Below is a screenshot of the final sketch with the vectoring lettering on top. To position the characters correctly along the curved underline he started the tracing with the underline and used the underline as grid. The finished trace has a slightly less slanted curve angle, coming closer to an arch. Other aspects like kerning, stroke width and corners were also digitally refined.
    Marvel Brand Identity Sportlight

    Alternate Version

    With the full logotype complete he still needed to design a stand-alone “M”, Paul explained that this particular one was tricky to use because it was so slanted and angled. This caused Paul to explore back and forth between different “M’s” but after all he maintained the original “M”.​​​​​​​
    Marvel Brand Identity SportlightThe stand-alone “M” will only be used at the smallest display’s, on small to medium and above sizes the full Marvel type will be used most. Paul modified the original “M” from the word-mark to make it fit better within smaller sizes and make it look more extinct.
    Marvel Brand Identity Sportlight
    Marvel Brand Identity Sportlight

    The Final Result

    Paul explained that he had a fantastic experience working together with Murat on the new Marvel logotype and he was really satisfied with the final result and how it turned out. Paul Von Excite is scheduled to appear in our designer interview series so keep your eyes peeled for that one. Paul is an excellent hand letter artist and i love his work I think it was awesome for him to share his process of the Marvel logotype identity design.
    Marvel Brand Identity Sportlight
    Marvel Brand Identity Sportlight
    Marvel Brand Identity Sportlight
    Marvel Brand Identity Sportlight
     You can see more of Paul Von Excite’s work here and keep your eye’s peeled for his upcoming interview in our designer interview section

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
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What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
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Looking for more creative content? Check out our website.

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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

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But just like me you got this!"

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

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Be confident and figure it out. 

You got this!"

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

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    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

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    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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