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8 Reasons Why 65% of Small Businesses Pay a Premium for Logo Design

8 Reasons Why 65% of Small Businesses Pay a Premium for Logo Design

  • 03/11/202030/10/2020
  • by The Logo Creative
  • A logo is an important factor in establishing brand recognition. It is often the first brand element that consumers engage with to start the brand experience. In this article, we share 8 Reasons Why 65% of Small Businesses Pay a Premium for Logo Design and you should to.

    Being the official “face” of the company, it is a must to have a well-designed logo. It is the easiest way to convey a professional and trustworthy image.

    Once you are able to gain the customers’ confidence, they will associate this positive impression with the quality of your goods and services.

    8 Reasons Why 65 of Small Businesses are Paying a Premium for Logo Design

    65% of small businesses agree that the logo is one of the most significant branding investments and are willing to pay a premium for it. Furthermore, 15% would be happy to spend $1000 for a company logo.

    This is why you need to invest in good logo design for your business. It’s a fact that the human brain can process an image up to 60,000 times faster than it can for words. 

    This is probably why among the global brands that are highly recognized, 9% are having visually branded logos that do not even include their business names on them.

    That is a good illustration of how powerful a logo can be to penetrate through both language and cultural barriers.

    To further persuade you about the importance of a successful logo, here are 8 reasons why you need to invest in premium logo design.

    Table of Contents

    • 8 Important Reasons Why Your Logo Design is Vital to your Business
      • 1. It Introduces Brand Identity
      • 2. It Makes the Brand Look Legit
      • 3. It Entices Customers to Know Your Brand
      • 4. It Makes Your Brand Distinct
      • 5. It Communicates Professionalism
      • 6. It Helps With Online and Offline Brand Assets Creation
      • 7. It Can Foster Brand Loyalty
      • 8. You Can Easily Integrate Your Brand to Anything
    • Hiring Professionals For Your Logo & Branding Design
    • Join The Logo Community

    8 Important Reasons Why Your Logo Design is Vital to your Business

    1. It Introduces Brand Identity

    Having a logo is like marking your ownership of the brand. It is like a narrative of the brand ideals, goals, and personality.

    The logo is like the introduction of the story that you want to tell.

    But instead of having a lengthy piece of introduction, the logo will be enough to encapsulate all the things that you want to say and have the customer translate it in a glance.

    2. It Makes the Brand Look Legit

    It is difficult to persuade the customers to choose you especially when they doubt your authenticity.

    Having a logo design, like all other successful companies, somehow gives an assurance that such a company or brand does exist.

    It makes the brand more tangible and looks 100% real.

    Premium Quality Logo Design by The Logo Creative

    Sushi by The Logo Creative 

    3. It Entices Customers to Know Your Brand

    Humans have a very short attention span. A well-designed logo instantly grabs attention. It can spark the interest of the audience.

    When it is interesting enough, the audience will think that the brand is worthy of consideration.

    This, in turn, will lead them to researching about the brand, your products, and services. 

    4. It Makes Your Brand Distinct

    When the competition is tough; you need a logo that will give distinction. The customers should separate you from your rivals through the logo alone.

    With the right logo, the audience will know that you are not the competition and that your brand is better than the rest.

    5. It Communicates Professionalism

    Most consumers assess a brand through appearance. Just like hoping for a successful job interview, you need to “dress the part” in order to add to your chances of getting hired.

    Your logo shows how you are trying to look nice and proper for potential customers. It is your first chance to create a positive impression about your brand.

    It must be something that would give them a notion about your company as competent in the business.

    Paying a Premium for Logo Design

    6. It Helps With Online and Offline Brand Assets Creation

    Your logo is like the professional stamp for your brand. It would be easier to create essential marketing to-do’s, like website creation, social media profiles, or even printing out business cards if you already have a logo that is associated with your brand.

    7. It Can Foster Brand Loyalty

    Strong branding instills confidence that will make the customer trust in what they can deliver.

    Once the customers are aware of your brand, they will be more inclined to give value to what you can offer.

    It will be easier to introduce new products and services because they are already confident with your brand.

    8. You Can Easily Integrate Your Brand to Anything

    Once you are able to create a logo that represents the brand, you can integrate it to all of your branding materials thereby strengthening your marketing strategies.

    Hiring Professionals For Your Logo & Branding Design

    Since the logo is integral to the marketing success of your company, you must do everything you can in your power to have a logo that will work with your brand.

    Although more than half of small businesses are confident enough to make their own logos, you must reflect on the success of the top company logos, such as Apple, Nike, and Coca-Cola. 

    These companies all have a team that focuses only on their logo designs.

    They have recognized the importance of creating an iconic symbol of their brands, which is evident on how their logos need not be an introduction for the audience to know what they symbolize.

    They have invested a lot in their logo and look where it got them.

    To have a distinctive logo design that is recognizable, investing in it should be a non-negotiable issue. One of the best ways to do this is by having a logo designer on your team.

    If you cannot hire a full-time graphic design specialist, you can always seek out logo design companies to help out.

    Whether you have a logo that needs revamping or what you only have is a concept and a set of company goals, hiring a professional to help is both a sound and cost-effective investment.

    It is wise to have experts in your team because they can effectively consolidate your brand ideals, needs, and what the customers need into a logo that you can be proud of.

    Here’s a successful logo design case study about Carlos who is a high-end retail store in Zambia, and one of the leading retail stores for health and beauty care products in the Copperbelt region.

    Carlos - Logo Design - The Logo Creative | International Brand Identity Design Studio

    “A professional designer listens to their client’s developing an understanding of their business and target market, forms unique concepts that resonate and communicate effectively bringing their brand to life.

    Andrew Marriott – Founder, The Logo Creative

    A reputable creative design agency such as The Logo Creative provides effective branding solutions across many industries and they accommodate both international and domestic clients.

    They consist of a team that has years of experience when it comes to creating well-designed logos and branding solutions.

    With their specialty, you are assured of skillful and expert creation of a logo and brand identity design that will be a beautiful representation of your brand.

    Good reasons for hiring a professional like The Logo Creative is that they can cater to any industry and style of brand. 

    A good example is this identity design for Candy Cart Land which is a fun and professional design that also includes illustration and custom typography design.

    Candy Cart Land Sweet Cart Hire Rotherham, Sheffield, Doncaster, Barnsley, South Yorkshire

    “They came to me full of ambition as a startup business with no ideas about a direction for design or brand identity. I carefully listened to them and felt their passion and drive to succeed. They gave me full creative control. I researched and got a clear understanding of their business goals and target market. I wanted them to be bigger and better than their competitors and we achieved that, we were so pleased with the final outcome.”

    Andrew Marriott – Founder, The Logo Creative

    Wrapping things up… 

    When it comes to creating your logo, it is extremely important to mind every single detail. All the elements of the logo must coincide with the branding theme that you are trying to create and introduce to the public.

    This should generate positive feedback from your audience, marked by an increase in brand awareness, conversion, and sales.

    It is extremely essential to be careful in creating your logo since it is one of the vital aspects that will form the brand, establish identity, boost recognition, and bring your brand’s personality into life.

    Investing in a logo design ensures that all the technical aspects of logo creation are covered so that you can showcase a well-conceptualized logo that is both creative and memorable.

    If you’re interested in investing in a professional logo designer who works with clients worldwide, contact The Logo Creative.

    Join The Logo Community

    We hope you have enjoyed these 8 Reasons Why 65% of Small Businesses Pay a Premium for Logo Design.

    If you would like more personal tips, advice, insights, and access to our community threads and other goodies join me in our community. You can comment directly on posts and have a discussion.

    *TIP – We use and recommend DesignCuts for all your fonts, mockups and design bundles.

    Designcuts-Fonts-Font-Bundles-Graphic-Design-Resources-LogoType-Typography


    Author Bio
    Jenn Pereira is the Product Designer of Removal.AI, an automatic background remover and online photo editor software designed & developed using AI technology to simplify clients’ workflows to foster productivity, creativity and design. As an experienced web designer and online marketing strategist, her vision is to help, motivate and inspire creative people to learn, share and grow by offering them useful strategies, tips, tools (AI technology) and resources to succeed on their career journey.

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group: https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup: https://mrmockup.com/ref/thelogocreative/

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

- Andrew Marriott - The Logo Creative™

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
▶️ Take a step back 
▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

- Andrew Marriott - The Logo Creative™

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #showyourwork #austinkleon
    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

_________________________________

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #austinkleon
    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

_________________________________

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

 - Andrew Marriott - The Logo Creative 

👉 Join my personal newsletter: tiny.cc/thelogocreative 

👉 Follow @thelogocreative and turn on post notifications. 

👉 Leave a comment, let's chat!

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

- Andrew Marriott - The Logo Creative 

👉 Join my personal newsletter: tiny.cc/thelogocreative 

👉 Follow @thelogocreative and turn on post notifications. 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

- Andrew Marriott - The Logo Creative™

👉 Join my personal newsletter: tiny.cc/thelogocreative 

👉 Follow @thelogocreative and turn on post notifications. 

👉 Leave a comment, let's chat! 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

_________________________________

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

👉 Join my personal newsletter:
tiny.cc/thelogocreative 

👉 Follow @thelogocreative and turn on post notifications. 

👉 Leave a comment, let's chat!

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

👉 Join my personal newsletter: 
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👉 Leave a comment, let's chat! 

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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#brand #branding #marketing #positivity #brandingdesign #brandmarketing #brandidentity #brandidentitydesign #entrepeneur #entrepreneurship #entrepreneurlife #entrepreneurmindset #business #businessquotes #businesstips #graphicdesign #graphicdesigner #brandstrategy #businessstrategy #growthmindset #growth #freelance #scaleyourbusiness #businessowner #businessofdesign #bizofdesign #smallbusiness #startup #solopreneur #businessideas
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    The Logo Creative - International Strategic Logo and Brand Identity Design Studio

    The Logo Creative™
    Logo & Brand Identity Studio

    Part of The AJR Group™

    International Design Studio
    info[at]thelogocreative.co.uk
    Phone: +44 (0) 1709 527 200
    Mobile: +44 (0) 7807 085 003

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